WHO IS YOUR CUSTOMER?

[Pages:3]WHO IS YOUR CUSTOMER?

DEFINING YOUR CUSTOMER

Defining your users and/or customers, is one of the most important aspects of application development and should never be overlooked.

This exercise alone can save you thousands of dollars and months of wasted time.

It's is important to get crystal clear on who we are building this for. We must define the `Who' before we focus on the `What' since much of what we will create will be based on who we are building this for.

Please fill out the next customer avatar section which will help narrow down the scope of your project and make it very clear who exactly this project will be built for.

DEFINE

DESIGN

DEVELOP

DEPLOY

DOMAIN & WEBSITE

LICENSE CONTROL

LAUNCH APPLICATION

SECURITY & PROTECTION

VERSION CONTROL

BUILD APPLICATION

PROCESS FLOW CHART

WIREFRAME DESIGNS

DETAILED SCOPE

WHY WILL YOU BUILD IT

WHAT WILL YOU BUILD

WHO IS YOUR CUSTOMER

WHO IS YOUR CUSTOMER?

YOUR IDEAL CUSTOMER

Fill in your ideal customer's details

Age Range: Location: Language: Income: Excel Level: Education: Marital Status:

Describe your ideal customer

WHO IS YOUR CUSTOMER

CUSTOMER PAINS, FEARS & GOALS

In order to fully understand how to help people and create solutions with the software we build, we must also understand both their pains & fears as well as their dreams & goals. This not only helps us in the development process, but in the marketing message once development is done.

Describe your customer's pains, frustrations, and fears

Describe your customers dreams, goals & desires

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