Certified Expert E-Designer Training Program – Certified ...



Expert E-Designer Marketing ChecklistYou have to be intentional about marketing your new E-Design service, so here’s your step-by-step, checklist based on Audra’s Marketing Module 4:To Do Right Away because it’s FREE…Write down the “6 C’s to Success” Print out the 5-Step Marketing Plan slideCompetitor Research and Keywords Associated with E-Design - ________________________________________________________________________________________________________________Target Markets: _________________________________________________________________Facebook Ideal Target Client: ____________________________________________________________Put the Expert E-Design logos on my marketing materials and website, so people know you are specially trained and invested in the E-Design processCreate an E-Design Service page on my website that speaks to my love of E-Design, bullet points the benefits to my clients (Module 1), has the pricing images with links to my paypal/stripe account for those who are ready to buy (Module 3) AND include an image of your favorite board as what they can expect (see image example in Marketing section), include a “Selfie Video” of me discussing what to expect in the Design Discovery Call with a Discover Call Button connected to my Acuity account (if you don’t want to spend on Acuity, plan on doing it manually).Add the Discovery Call buttons to the sidebars of my website (Module 3)Go to all my directory listings and social profiles and add the terms “E-Design”, “Online Designer” and “Remote Consultation” to them. Make sure they look good!Review my current branding, website and materials to make sure my brand looks awesomeReview my social profiles to make sure they look great tooSet up an email signature () that has my Discover Call CTA to go in every emailGo outside and get a bunch of fun photos of me (ideally professionally done)Add my photos to my website and make sure I like my relatable story…does it feel “real”?Use those photos to edit all the email header images from Module 3 and create some of my ownWrite down my “unique selling proposition” or what Audra describes as my “Purpose” so I’m clear on how to explain what I do:_____________________________________________________________________________________Funnel Automation “To Do” List - High PriorityGo through Audra’s step-by-step “Design Cheat Sheet” funnel and build out a specific sales funnel for my E-Design servicesCreate my Awesome Give-away (or use the Design Cheat Sheet)Login to my email system (, etc..)Create a “list” in my email system for “cheat sheet” people specificallyCreate an auto-responder attached to that “cheat sheet” list in my email systemCopy and Paste Audra’s example emails at the 0, 4, 8, 15 and 22 day sequencesDial in my email response scripts with board images and a KILLER signature with my photo in it AND P.S.Create a subscribe form with my email system that is connected to my new list and auto-responder (call MailChimp) for help if I needDial in my “call to action” images or videos () or use Audra’sGo to my website and create a page where I can add the new MailChimp sign-up form and people can sign up for my Cheat Sheet. OR use MailChimp (or your email providers) landing page creation tool and connect your Facebook Ad to that: Test out my landing page/email campaign to make sure I like it and it’s working!!Create a Facebook Ads account attached to my Facebook Business page and speak to a representative to help me create a Facebook Ad using the Power Editor, my images and great targeting of people going through a remodel, interested in design, at a certain income level, female gender, etc..Set a budget for my Ad and link it to my new landing page.To Do After Carefully Considering Your Marketing Budget:Create Google pay-per-click campaign just for E-Design using key words and interesting Ads like, “Plan before you remodel to avoid costly mistakes” or “Create a Design Plan Before Your Remodel”.Create a direct mail piece and send to new home owners in your area using Mimic the Facebook ad campaign for your Pinterest account! ................
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