WHAT IS MANAGEMENT
DeWalt Identifies its Target Market. By the late 1980s the DeWalt brand of power tools was failing. The production of the line of was halted, and the brand was shelved. Makita, a Japanese tool company, had taken over the market. They “had eaten our lunch throughout the ‘80s,” says Nola Archibald, CEO of Black & Decker, which owns the ... ................
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