Reading 39: “It’s Dude Time!” - Commack Schools
NotesReading 39: “It’s Dude Time!”I.A Quarter Century of Excluding Women’s Sports in Televised News and Highlight ShowsA.Los Angeles local news affiliates1.How and when they have included women in sports coverageB.Highlighted stories of women becoming included1.Hint at qualitative change in news coveragea)Increasingly respectfulb)Less likely to joke or portray women as sexual objects2.Qualitative change eclipsed bya)Quantity of coverageb)Quality of coverageC.Unevenness of social changeII.The Gender in Televised Sports StudyA.The growing longitudinal research for this study has garnered much interestB.Replicated previous iterations of this study1.Identical design and methods rmed by a series of research questions to audienceC.Stage 1: data collection1.Recorded specific broadcasts2.Stratified sample; by sport season3.ESPN in addition to local affiliatesa)Three weeks of 1 hour broadcastb)Corresponds to local network’s first weekc)March programs interrupted D.Stage 2: data analysis1.Ensured continuity with past iterationsa)Over 20 distinct codes(1)Gender of sport(2)Type of sport(3)Competitive level of sport(4)Type of coverage(5)Time of segmentb)Also coded(1)Production value(2)Demographics of anchors/analysts(3)The “ticker”; in 20 distinct codesE.Stage 3: independent analysis1.Third author qualitatively analyzed findingsF.Stage 4: further development1.First author confirmed and expanded on stage 3G.Stage 5: synthesis of data1.Fifth author ran descriptive statistics2.First and second authors compiled interpretation of all resultsIII.A Deepening Silence1.Significant disparity between female vs. male sports on each broadcast parison to past studiesa)Local news stations coverage is lower now than in years pastb)SportCenter’s coverage has remained consistently low over time3.Dearth of coverage as seen in sample sizea)Local network affiliates—23 minutesb)SportsCenter’s—17minutesc)Both less than coverage of gender-neutral sports4.Other consistencies across studiesa)No difference between evening and night editionb)Severe disparity in NovemberB.Lead Stories, Teasers, and Tickers1.Three other quantitative indicators of equity/inequity in coveragea)Gender used for “hook”b)Statistical difference of gender chosen for “teasers”c)Use of tickers(1)Increase of women stories(2)Research indicating ghettoization of women’s stories C.Men’s Big Three: “It’s Never Too Early,” “Too Soon,” or “Too Late”1.Human interest stories in sports over women’s sports coverage2.Audience built by putting women’s sports down a)Event driven as well as entertainmentb)The “not enough time” argument falls throughc)Uneven distribution between varied men’s sports(1)Similar increase in this trend over time3.Bias continues even in off-season coveragea)“Not enough events” argument falls through4.Gender asymmetries particularly salient in NBA vs. WNBA5.Women’s sports as held to a higher standard6.Basketball increasingly comprising the majority of coverageD.March Madness, Still Mostly for Men1.NCAA as ideal research domain 2.Gender asymmetry still found in NCAA coverage a)By far the most reported on women’s sportsb)Given live coverage and quality of coverage, time on news and highlights was till lowIV.Building excitement for Men’s SportsA.Improvement in quality of production vs. obvious disparity remaining in quality of emotional deliverance compared to men’s sports1.High-volume excitement2.Numerous Inflections in tone3.Evocative language4.Colorful commentaryV.Ambivalent DeliveryA.Dominant representation of women’s sports by one storyVI.“It’s Dude Time”A.Predominantly male broadcastersB.“Dude Time” culture sustained in “mediated man cave”1.Almost entirely men’s sports content2.Delivered almost entirely by men commentators3.Amplified delivery4.Patronizing comments indicating women not welcomeVII.Unevenness of Social ChangeA.Participation of women increasing nationallyB.Production value increasing dramatically, but still behind menC.Increase has still not transferred to news and highlights shows, implying1.Stunting of growing audience for women’s sports2.Reproduction of male superiority in broader gender relationsD.Decline in overt sexism not synonymous with respectful coverage E.Benchmarkers for better reform1.Equitable coverage, statistically2.Roughly equivalent quality3.Hire and Retain on-camera anchors capable to do both #1 and #2 ................
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