Chapter 9—Product Concepts

The major difference between nonprofits and for-profits is the lack of a profit objective. PTS: 1 REF: 167 OBJ: 11-8 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy. 95. As with for-profit organizations, the first step in developing a marketing program for a nonprofit organization is to: ................
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