Communication Success with Four Personality Types
Communication Success with Four Personality Types
Second Edition
Preston Ni, M.S.B.A.
Professor of Communication Studies home
2 Also by Preston C. Ni How to Communicate Effectively and Handle Difficult People, 2nd Edition Ten Tips to Presentation Confidence and Reducing Nervousness Bridging Cultural Communication Differences: East and West Cross-Cultural Communication: East and West (DVD/Video) With Dignity and Honor Understanding Racism, Unlearning Racism, 2nd Edition
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Copyright ? 2007 Preston C. Ni.
All rights reserved worldwide. No part of this manual/article shall be reproduced in any form whatsoever, stored in a retrieval system, broadcasted, transmitted, or translated into any kind of language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express prior written permission from the author. No responsibility for the loss occasioned to any person acting or refraining from action as a result of the material in this publication can be accepted by the author or publisher. No patent liability is assumed with respect to the use of the information contained herein. The author and publisher assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information contained herein.
Contents
Introduction
The Four Personality Types
Relater-Supporters Communication Success with Relater-Supporters Initiator-Cheerleaders Communication Success with Initiator-Cheerleaders Analyzer-Investigators Communication Success with Analyzer-Investigators Driver-Leaders Communication Success with Driver-Leaders
References
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4 5 6 8 10 12 16
4
Introduction
What is human behavior? In what ways are we similar and different? How can we successfully communicate with one another?
This article, in part, is an interpretation of the well known Myers-Briggs Type Indicator. This and similar tests are now used by many organizations in hiring, professional development, and performance evaluation. The tests are available on the web as well as in print (see references). The purpose of this article is to present an overview of four major personality types, identify their strengths and challenges, and provide information on how to communicate more effectively with each type as family, friends, colleagues, and customers.
Please keep these two cautions in mind as you read this article:
First, this information is for reference only. There's always a risk with personality tests of sorting people into boxes. Even when a person clearly matches one personality type, not everything written about that type may match the person. We're far too complicated to fit neatly into broad categories.
Second, most of us have a dominant personality type, with one or two secondary types. These traits can change and evolve over time.
As Buddha once said, "A finger pointing at the moon is not the moon itself. An intelligent person makes use of the finger to see the moon." There are many ways to help achieve greater human understanding and communication success. The information presented in this article may point to one.
5
The Four Personality Types
The four personality types are: Relater-Supporter, Initiator-Cheerleader, AnalyzerInvestigator, and Driver-Leader.
It's generally not too difficult to identify the primary personality type of an individual, based on his or her persona, communication style, and to some extent profession.
Here are some of the most dominant traits of each type:
Relater-Supporters tend to be "nice", supportive, nurturing, and friendly.
Initiator-Cheerleaders tend to be energetic, motivating, persuasive, and fun.
Analyzer-Investigators tend to be detail oriented, task driven, analytical, and matter-offact.
Driver-Leaders tend to be powerful, achievement conscious, control oriented, and productive.
While the dominant personality type of most individuals tends to be fairly easy to observe, the secondary personality type (or types) tends to take some knowing of a person to deduce. Most people have one dominant, one or two secondary, and one weakest type. The following pages describe each personality type in detail, including strengths and challenges, relationships with other types, and communication strategies with each type as family, friends, co-workers, and customers.
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