Marketing Materials Checklist - The Arts

[Pages:3]Marketing Materials Checklist

When preparing marketing/advertising materials for approval, please review the following checklist to ensure all required items have been addressed regarding the design and text.

Format:

Who: Who is the event host? (Department, faculty, college, etc.) What: What type of event is it? (Exhibition, lecture, masterclass, etc.) Where: Where is the event? (Please list the full address of the location, whether it is at FIU or elsewhere) When: When is the event? (Time (open to close), duration of event, etc.) Why: Why is this event happening? What is the draw for a prospective viewer? How: Are there any sponsors, donors, participants to thank? Contact info: email, phone, website must be included

Logos:

All marketing materials have an approved FIU College of Architecture + The Arts or FIU Department logo.

Approved FIU logos can be found at Approved College and Department logos have been sent out to the

Departments? please ask your Chair or marketing coordinator for them. The Communications Team will also upload them to carta.fiu.edu for downloading purposes. Logos have not been stretched, colored, edited or altered in any way.

Submission/ Review:

All marketing materials have been submitted for approval to your Department Chair or marketing coordinator at a week in advance of the event.

All materials, created for both internal and external purposes, have been reviewed by the Assistant Director of Marketing and ultimately, by the Dean of the College before they are disseminated.

You have received a written confirmation of approval to disseminate.

Page 1 of 3

External Relations Protocol:

The Differences between Media Advisories and Press Releases:

Generally, if the purpose is to attract media interest in an upcoming event, then the Office of External Relations will put out a media advisory (Who, What, When, Where, etc.).

If the purpose is to interest the media in a compelling news story about FIU, the Office of External Relations/Asst. Director of Marketing will write a press release. Please note that press releases need to be as reporter-friendly as possible, so it should be written in AP style, incorporating newspaper-style leads and storytelling techniques when appropriate.

FIU News:

The best news vehicle for most stories is the FIU News website, news.fiu.edu, which averages approximately 50,000 visitors and 75,000 page views each month. The weekly e-newsletter highlights stories from the website, which also goes out twice a week to nearly 30,000 subscribers.

Every Monday morning at 11 am, the Asst. Director of Marketing meets with the Office of External Relations for the weekly News Huddle. There, stories are pitched for the two news release days of Tuesday and Friday.

If you'd like a story to be considered for FIU News, please send an email by 10 am Monday morning to the Asst. Director of Marketing. Please include relevant details, desired publication day, and the progress of the story (if it has been written, submitted to CARTANews, still in progress, etc). If Media Relations has interest in publishing the story, the article will need be to fully written, reviewed and edited by the respective Department correspondent by Monday at 5 pm, in order for the Asst. Director of Marketing to submit it by 10 am on Tuesday.

If you need more information about FIU News, please contact Karen Cochrane.

Press Release Protocol:

Before the FIU Office of External Relations distributes a press release the draft language must go through a review process.

At the College level:

1. Send the release to the Assistant Director of Marketing for CARTA, Evan Northup. 2. She will review the language. 3. She will then send to the Dean for approval.

Page 2 of 3

4. If there are edits and comments to be made, it will be sent back. 5. If it is approved, it will be sent to Media Relations in the Office of External Relations.

At the Office of External Relations level: 1. Each press release is reviewed and edited by two members of the Media Relations

team. 2. External Relations will discuss with CARTA Marketing any questions or suggestions for

improving the press release. 3. Once it has been reviewed by two members of ER, the release is sent to Sandy Gonzalez-

Levi who does the final review and approval. All press releases must be approved by Sandy prior to distribution. Press releases may not be sent out without going through the Office of External Relations protocol.

Page 3 of 3

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download