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Group Members: Jack Wegesin, Madison Markwood, Connor Smith, Blaze Englehardt, Caitlyn Pavlich, Sean Whalin, Beau Howard, Brett Dixon, Bryanna Day,Chapter 7 Exam QuestionsWhen a firm offers one or more products to a single??segment, it uses which of the following??strategies?Concentrated Targeting StrategyCustomized Marketing StrategyMass CustomizationDifferentiated Targeting Strategy Which of the following is the third step in the target marketing??process?TargetingSegmentationPositioningMarket FragmentationWhich of the following refers to a technique that divides consumers into segments on the basis of how they act?toward, feel??about, or use a good or??service?Behavioral segmentationGeographical segmentationPsychographicsGamer segmentWhich of the following refers to an approach of developing one or more products for each of several distinct customer groups and making sure these offerings are kept separate in the??marketplace?Mass customizationUndifferentiated targeting strategyConcentrated targeting strategyDifferentiated targeting strategyWhich segment is a marketer appealing to by recognizing that a??consumer's national origin is often a strong indicator of preferences for specific magazines or TV??shows, foods,??apparel, and leisure??activities?Segmenting by ethnicitySegmenting by genderSegmenting by ageSegmenting by family life cycleWhich of the following segments would a marketer be targeting if the marketer analyzed consumers based on their needs and wants as changes within their family occur such as the members getting??married, having??children, kids moving away to go to??college, and??retirement?Segmenting by ethnicitySegmenting by genderSegmenting by ageSegmenting by family life cycleWhich of the following is the first stage in the positioning??process?Evaluate responses and modify as neededPositioningAnalyze the competitors’ positionDefine your competitive advantageWhich of the following approaches is common in industrial contexts where a manufacturer often works with one or a few large clients and develops products that only these clients will??use?Mass customizationCustomized marketing strategy Differentiated targeting strategyConcentrated targeting strategyWhich of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the??competition?PositioningBrand personalityRepositioningRetro BrandsWhich of the following terms refers to the market segments on which an organization focuses its marketing plan and toward which it directs its marketing??efforts?Segment ProfileGenerational marketingTarget market PsychographicsWhen marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into??customers, marketers are engaging in??_____.Targeting Segmenting Concentrating Aligning Which of the following is the first step in the target marketing??process?SegmentationTargetingPositioningMarket FragmentationAt which stage of the positioning process would a company engage in a repositioning??strategy?Analyze the competitors’ positionDefine your competitive advantage Evaluate responses and modify as neededFinalize the marketing mixWhich of the following refers to statistics that measure observable aspects of a??population, including??size, age,?gender, ethnic??group, income,??education, occupation, and family??structure?DemographicsSegmentation VariablesGenerational marketingGeographical segmentationWhich of the following segments would a marketer be targeting if the marketer were analyzing the habits of?Millennials, Baby??Boomers, and Generation??X?Segmenting by genderSegmenting by ethnicitySegmenting by age Segmenting by place of residenceThe Pillsbury Doughboy is an example of??_____ in which his friendly demeanor and the trademark giggle he lets out when poked in the belly help shape consumer perceptions of the brand.SegmentingBrand anthropomorphismPerceptual mappingInanimate brandingWhich of the following refers to the group of consumers born between 1946 and??1964?Baby BoomersGeneration XGeneration YMilennialsWhich of the following requires a company to be willing to bet that people have similar needs so the same product and message will appeal to many??customers?Customized marketing strategyDifferentiated targeting strategy Mass customizationUndifferentiated targeting strategyWhich of the following segments would a marketer be utilizing if the marketer offered diapers in pink for girls and blue for??boys?Segmenting by ethnicitySegmenting by family life cycle Segmenting by genderSegmenting by ageWhich of the following is the second step in the target marketing??process?Targeting Positioning Market fragmentationSegmentation Answer Key:ACADADCBACAACACBADCA ................
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