Notes for Digital Skills Analytics



Making the Most of Google AnalyticsInstructor: Michael Lynch, michael.lynch@nreca.coopLearning Objectives:Analytics dashboards provide two major benefits for Google Analytics users: They bring together the data you need in one place, and they allow you to visualize that data in ways that make it easier to? spot trends, answer questions and influence decisions. This presentation offers an introduction to using Google Analytics and Google Data Studio to create interactive reporting dashboards.?Key Takeaways:As communicators, we get the most value from analytics when we use them to help make fact-based decisions to optimize activities in the short, mid and long term.Online web and campaign tracking data is never 100% accurate, and two systems will rarely track the same site or campaign the same way. But that’s OK because tracking doesn’t have to be perfect as long as it is consistent enough to create benchmarks and track trends.Analytics dashboards can bring together data we care about and allow us to visualize it in ways that help us spot trends and answer questions.Google Data Studio is a free product for building interactive online dashboards that can pull in live data from Google Analytics, as well as hundreds of other data sources, including ad and social media platforms, along with some marketing email systems. In Data Studio, you can build your own interactive reports from scratch or start with templates. Once built, you can share them with others.Notes:Helpful Resources:Google Data Studio Studio Help Data Studio Videos – A collection of short (five minute or less) how-to videos for beginners. Google Data Studio Tutorial for Beginners – A more in-depth 14-minute beginner’s tutorial. Studio Glossary – A visual listing of Data Studio charts with suggestions of when to use them. Google Analytics Glossary – A comprehensive glossary of terminology used in Google Analytics. ................
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