Company Name - Digital Main Street



Digital Transformation PlanCompany NameStreet, City, PostalContactEmailPart 1: Digital AuditWhat are your current digital strengths and weaknesses? Please refer to your Digital AssessmentStrengthsWeaknessesPart 2: Business goalsIn one or two sentences, please state what your overall business goal is or what do you personally hope to achieve?Part 3: ObjectivesWrite out your quantifiable objectives based on your digital assessment that will allow you to measure successExamples: Sell 10% more products online; provide more efficient customer service by answering 50% more emails in the same amount of time, reduce cost of direct-to-customer marketing by X$ or X%Part 4: BudgetPlease detail your budget breakdown and explain your expenditures. If your project total exceeds the $2,500 grant maximum, please indicate which expenditures or partial expenditures you would like the grant to cover. Eligible Costs include:Digital MarketingHiring a consultant/agency/ person to execute Digital Marketing initiativesWebsiteRedesign or improvement of existing websiteDevelopment of new websiteSoftwareGraphic Design softwareProductivity software (LastPass, Hootsuite, Dropbox, etc.)Social Media software (Hootsuite, Buffer, etc.)Security softwareOther software as evidenced in the DTPDigital TrainingOngoing Digital Training courses (in-person & online)HardwareMust be deemed necessary (maximum spend $1,000)Examples of detail to be included in the table below:“I plan to spend $1,000 on revamping my website and incorporating an SEO strategy. I will accomplish this by hiring a consultant (Business X) at a rate of _$/hour”“I plan to spend $600 on social media advertising by spending $50 per month boosting posts on Facebook and Instagram”“I will license Photoshop software for a year, so I am able to do my own Graphic Design work. The cost of Photoshop for a year is $_____”.BudgetDetailsProject TotalGrant Funds to be applied toDigital MarketingWebsiteSoftwareDigital TrainingHardwareTotalPart 5: Action plan Based on your objectives listed in Part 3 and the digital tactics that you have learned about through the Digital Main Street video training; please provide the actions/tactics you plan to use to meet each objective.Note: one objective might have multiple actionsObjectiveAction/TacticDetail WhoBy Wheneg: Sell 10% more online by attracting more customers to the websiteEvaluate websiteIdentify SEO improvementsLink/integrate ecommerceEngage consultantComplete assessmentImplement planJack OwnerABC companyAugust 20th/19Sept 30th/19Part 6: Measurement and MilestonesFor each objective you listed in Part 3, set a measurable milestone that you can track as you move forward with your Digital Transformation Plan. Note: one objective might have multiple milestone. Which KPIs (Key Performance Indicators) will tell you how your plan is doing? At which points will you review your measurement data and make a course correction, if needed? For your application, you do not need to fill in the far-right column. However, this plan is your living document to help you track your progress, add new objectives or actions, and note when you’ve successfully reached a milestone or if you need to take make a correction and do something differently. ObjectiveKPI to watch forMilestone to reachReview dateMilestone target dateMilestone reached or correction madeeg. Sell 10% more onlineIncrease in web traffic from SEO30% increase in web traffic coming from Google searchNovember 31, 2019March 31, 2020 ................
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