Digital Marketing 101 - Washington Farmers Market
[Pages:25]Digital Marketing 101
Stay open year-round & tell your story online
A changing landscape
Digital marketing includes: Website Blogs Email Marketing Social media Online advertising
And lots more.
Where to Start?
Step #1 Answer a few questions in 5 minutes:
What is my biggest goal? What objectives will help me reach my
goal? What time do I have to put into the
project? What are my priorities?
Possible answers:
Increase the number of CSA customers
Find wholesale partners
Bring more visitors to my farm/booth at market
Increase my visibility/ stand out from competition
"I'd like to be able to hand someone a card with my site listed on it and have them be able to have `somewhere' they can go to to look at my work. My stuff is pretty visual, so I'd like to be able to drive potential clients to the site in order to build and diversify my customer base."
- Jason Malone, woodworker
Define Your Audience and Story
Step #2: What is the story you want to tell? What is special about your story? Who are you telling your story to? How will people remember you? What do you want people to DO?
Step #3: I want the people I reach to:
Buy more produce on each visit Sign up for my CSA, e-newsletter, blog Visit my farm/stand at market Call me for special orders or proposal Interact or engage with me and my
business online
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