Social Media Marketing

[Pages:3]Social Media Marketing

Month Four Content: Introduction to Digital Marketing Define digital marketing Identify various types of digital marketing Describe how various digital marketing workplaces differ from one another

Introduction to Social Media Organize content examples into categories of either promoted, organic or earned content. Describe why growing social media presence is important for a business. Identify the differences between B2B and B2C social media marketing. Recount how social media contributed to examples of successful marketing initiatives Describe common job functions of a social media marketing professional. Identify the stages of the customer journey List the major steps of a social media campaign. Define social media marketing in general terms Briefly describe the basic user features of each major platform Compare the common capabilities of a personal social media account and a business social media account

Understanding Audience Select which social media platform aligns most closely with a marketing need. Identify which social media platform is most effective at reaching customers for each stage of the customer journey. Explain the business goals that each social media platforms' features are best positioned to achieve. Identify the importance of a relevant and authentic following on your social media platforms Identify strategies and best practices to grow your audience on various social media platforms Describe influencer marketing and the relationship between an influencer, a company, and users Describe the common practices companies use with influencers to reach target audiences Outline a strategy for acquiring influencers for a given company Categorize influencers between micro, middle, and macro influencers

Campaigns Describe best practices for working with various departments of a company to create a successful campaign. Identify best practices for working with other teams in order to align around goals Identify essential tracked marketing metrics and explain how they are calculated. Match marketing goals with the overall needs of a business Select social metrics as KPIs for a social marketing campaign goal

 Select a goal for a social media campaign based on the overall needs of a business Define call to action and explain it's purpose in social marketing efforts Describe the steps and resources needed to construct each part of a social media campaign Define Metrics and Key Performance Indicators in the context of digital marketing Describe how retargeting can be used to improve marketing efforts

Content Planning Describe the purpose of content calendars in social media marketing. Identify which campaign management tools are best for various marketing needs. Identify best practices in frequency and timing of posts per social media platform for various marketing efforts Describe effective practices and strategies for staying organized in managing a social media campaign Identify the strengths and limitations of various content formats as it relates to marketing efforts Describe the various formats of content media and resources needed to make them Organize social media posts into a content calendar Explain best practices for attribution of shared content

Content Creation Identify the content style that is expected of each social media platform Identify best practices in visual design for each social media platform Identify creative strategies to make quality content Generate cross posted material using best practices Identify ad specifications and post restrictions for all platforms Create content using free online tools. Identify best practices for writing social media copy in each social media platform Define brand voice and identify how this impacts the way you create content Describe how available ad formats impact content creation. Explain the benefits of producing cross posted content. Identify how to properly re-share relevant content

Advertising Describe the process for planning and posting a paid ad on a social media platform. Describe best practices for managing and optimizing an ad campaign budget Calculate bids and identify bid needs across a paid advertising platform, Facebook. Identify the different available options for promoted Facebook content Identify the differences in the capabilities of each platform's ad management system Identify how to align ads with company and campaign goals Identify best practices for targeting a specific demographic using an ad manager tool Identify visual content formatting restrictions on Facebook Ad Manager

 Demonstrate ability to complete setup and deployment of an advertisement using Facebook Ad Manager

Reporting and Analyzing Recognize how to pull an ad report from Facebook Ad Manager Identify best practices for communicating relevant ad results to a stakeholder Interpret an ad report and write insights based on results Identify the importance of ad reporting and analysis for a business Recognize the metrics that are included on an ad report from Facebook Ad Manager Capture the data provided in an ad report Visually format an ad report for a stakeholder Identify key metrics for measuring ad campaign

Community Building Describe the various types of interactions a company can have with customers on social media Describe how companies can use social media for customer support Identify best practices for engaging with a business' community on social media. Respond to challenging hypothetical situations on social media. Compare examples of companies who have used social media to engage with their communities

Module Wrap Up Identify best practices for keeping up to date on social media platform changes Explain why it is important to establish a social media policy within a company.

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