Certification Program in Digital Marketing (CPDM)

Certification Program in Digital Marketing (CPDM)

In association with

Offered in exclusive association with

Digital Marketing to create 1.5 Lac Jobs in India by 2016 (TOI)

A Digital Marketer earns between Rs 15,000-250,000

per Month

Digital Marketing Managers are paid 82% higher Salary

(Indeed)

700+ Trainings | 12000+ Participants | 6000+ Brands

[Since 2009 . Across Asia]

cpdm Course Opportunity

With over $135 Billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth.

According to a recent report by e-Marketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever-increasing demand of skilled Digital Marketing professionals.

An earlier report in Times of India mentioned that Digital Marketing will create 1.5 Lac jobs in 2016. In absence of formal avenues of Digital Marketing education, there's a huge skills gap. No wonder, a Digital Marketing professional earns between Rs 15,000 and Rs 250,000/month.

If you are a student looking at building a rewarding career in Digital Marketing industry then CPDM course is for you!

Salient Features

70+ Hours of Live Interactive Sessions

04

25 Hours of Digital Marketing Lab Work (Hands-on Tasks)

04

20+ Hours of Industry Expert Videos

053

Research Based Internship

03

Special Session on Career Counseling & Resume Building

Placement Support

24*7 support on Discussion Forum

Support in Google AdWords Certification (Fundamental, Search Advertising And Display Advertising)

Vskills (Govt. of India Initiative) CDMP Certification



WHO SHOULD ATTEND (Eligibility Criteria)

Any student who wants to build a career in Digital Marketing. S/he should possess strong Analytical & Communication Skills.

course CuRRICULUM

1. Search Engine Marketing

SEM Overview Understanding the Power of Google Planning SEM Campaign Strategizing PPC Campaigns Ad Writing Techniques Campaign Management Bid Management Display Advertising and Remarketing Campaign Conversion Tracking and Performance Management Mobile Advertising and Bidding Strategies Working on AdWords Editor Reporting and Analysis

2.Search Engine Optimization

Search Engine Ecosystem On page Optimization Google Analytics and webmaster in SEO SEO Profiler and other tools in SEO Off Page Optimization Digital Asset Optimization



3.Social Media Marketing

Introduction to Social Media Marketing In-depth understanding of Facebook Algorithm, content, Insights and Analytics Live working of a Facebook page and creating Facebook Ads Optimizing Ad Copy & Targeting Leveraging Facebook Insights for Success Facebook Marketing Success Stories (Global & Indian) Understanding Twitter in-depth Twitter for PR, Brand Building, Customer Engagement and Thought Leadership Twitter Advertising and Analytics LinkedIn Marketing ? Lead Generation as enterprise Customer Care on Social Media Tools to manage various SM tasks Learn the media-rich channels for photo and video marketing ? Instagram, Pinterest and Video Beneficial for brands that are rich in visual content

4.Email Marketing

Deliverability Effective Email Content Customer Acquisition Strategy Effective creative Enhancing lead nurturing and better reach Email Automation and Analytics Resources to do situational analysis and progressive updates



5.Web Analytics

Introduction Google Analytics Content Performance Analysis Visitors Analysis Goals & Ecommerce Tracking Actionable Insights and the Big Picture Social media analytics Social CRM & Analysis

6.Display Advertisements

Prepare you to appear for the Display Advanced module of Google AdWords Certification Exam Give you a practical and working knowledge of how to advertise on the display network using Google AdWords Understand multiple ad formats, targeting criteria and including remarketing Learn to advertise video on YouTube using AdWords Learn to advertise on the display network using the mobile platform

7. Blogging

Setting up a Blog content strategy Main components of a blog, popular platforms signing up on WordPress Getting started: profile, template, features and key blogging terms How to write a good blog post Take your blog to the next level and professionalize it Blog content strategy Using content for conversations & communities Managing multimedia and multi-platform blogging Understanding professional blogging



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