Paper Grading Guide



14224063500Common Bond Email Case Study Grading GuideMKT/440 Version 4Fundamentals of Digital Marketing CopyrightCopyright ? 2018 by University of Phoenix. All rights reserved.University of Phoenix? is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.Microsoft?, Windows?, and Windows NT? are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.Edited in accordance with University of Phoenix? editorial standards and practices. Individual Assignment: Common Bond Email Campaign Case StudyPurpose of AssignmentBy analyzing an actual company case study, students see concepts in action and can apply new skills to the assignment. Email marketing campaigns are analyzed for success and areas that need improvements. Students evaluate a company’s program to consider improvements, methods of measurements, and future plans. Resources RequiredCommon Bond Case Study Grading GuideContentMetPartially MetNot MetComments:The student assesses the pros and cons of using an e-mail or newsletter strategy to help build and maintain a core customer base.?The student describes any?content and/or strategies he or she believes will help improve customer e-mail open rates and interaction.The student explains how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.The student evaluates the metrics to determine overall project success and whether it is making an impact.The student recommends a plan for moving from the current marketing strategy to their proposed strategy and assesses whether new target customers, products, or services should be included in this updated marketing plan.The student summarizes the main points of their strategy and includes one-, three-, and five-year projections for the growth he or she believes will result from the implementation of your strategy.The presentation is 16 to 20 slides in length.Total AvailableTotal Earned100#/100Writing GuidelinesMetPartially MetNot MetComments:The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.Intellectual property is recognized with in-text citations and a reference page.Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.Sentences are complete, clear, and concise.Rules of grammar and usage are followed including spelling and punctuation.Total AvailableTotal Earned?50#/50Assignment Total#150#/150Additional comments: ................
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