Microsoft Word - Executive Sample.doc



Stephan Brisard654 Santa Camelia Dr. ~ Solana Beach, CA 92075916-765-2306 ~ smbrisard@Stephan Brisard654 Santa Camelia Dr. ~ Solana Beach, CA 92075916-765-2306 ~ smbrisard@DIGITAL & CREATIVE MARKETING ? BRAND & CONTENT MANAGEMENT ? PRODUCT MARKETING & MANAGEMENT CAREER SUMMARYCAREER SUMMARYHighly accomplished and seasoned business leader with expertise in developing and executing high-value strategic marketing activities. Expert in planning and managing performance and creative oriented programs that achieve desirable goals of profitability, acquisition and retention. Repeatedly promoted into marketing leadership roles based on high EQ, performance-based marketing, brand excellence, product leadership, strategy execution and growing market share.CORE COMPETENCIESCORE COMPETENCIESProven success managing high-performance interdisciplinary teams, scalable processes and technology.Adept at building performance based marketing programs and measurable brand awareness.Expert in digital marketing, branding, marketing communications and product marketing.PROFESSIONAL BACKGROUNDPROFESSIONAL BACKGROUNDWATKINS WELLNESS (a MASCO company), Vista, California04/2019 – PresentSR. DIRECTOR, DIGITAL MARKETINGLead 20 specialized marketers across digital marketing (paid and organic), content, creative, web and UX.Develop and execute the NORAM digital marketing and marketing communications strategy.Manage marketing automation, personalization and CRM applications under the umbrella of customer experience.Oversees all channel marketing efforts with all NORAM and EMEA resellers.Drive all demand generation efforts to drive new leads, increase ASP and revenue.Responsible for analytics, predictive and business intelligence initiatives.ESET, San Diego, California 2016 – 03/2019DIRECTOR, DEMAND GENERATION AND PRODUCT MARKETINGRecruited and lead a team of 20 specialized marketing professionals which tripled in size in less than 2 years.Established and executed the overall demand generation, branding, digital marketing and creative marketing strategy.Drove product marketing and management including product releases for NORAM using an agile framework.Managed PR and industry analysts and got ESET positioned as a challenger on Gartner’s magic quadrant. Grew B2B sales accepted leads by 84% and reduced cost per lead by 50% within 3 months.Grew online B2C and B2B e-commerce transactions from $18M to $20M/year along with AOV and EBITDALead marketing operations with marketing automation, CRM, artificial intelligence, analytics and A/B testing.CALAMP, Carlsbad, California 2015 – 2016VICE PRESIDENT, GLOBAL CORPORATE MARKETING Recruited and lead a team of 10 specialized marketing professionals.Lead brand and repositioning efforts for NORAM, EMEA and APAC markets.Launched several new products including a platform as a service 2 months ahead of schedule.Lead global public relations activities and managed all third party agencies. Created powerful content marketing and creative assets to drive awareness and grew sales by 30%.Increased qualified sales leads by 50% after selecting and launching a new marketing automation platform.Launched new digital marketing programs and implemented A/B testing which lead to a $1M increase in sales pipeline.MITCHELL INTERNATIONAL, San Diego, California 2011 – 2015DIRECTOR, GLOBAL PRODUCT MARKETING Recruited, lead and grew by 50% a team of specialized marketing professionals in less than 3 years.Lead product management and marketing activities to launch new products using an agile framework.Lead all brand, PR and marketing creative programs which helped position Mitchell as number 1 in the P&C industry.Managed large scale implementation of e-commerce and marketing automation platforms on time and on budget.Increased B2B qualified leads by 50% and reduced cost per lead from $2,800 to $35 in less than three years. Developed sales enablement tools and programs which increased customer retention by 20% and drove sales by $1.6MBUSINESS ONLINE, San Diego, California 2009 – 2011MANAGEMENT SUPERVISORHeaded performance acceleration marketing team and improved productivity by 50%.Increased digital marketing results by 40% and reduced costs by 50% for the agency’s top client.Deployed complex large scale proposals and won numerous pitches with a minimum contract value of $1M.Secured Hewlett Packard global search engine marketing $2M annual contract in Europe and APAC in March 2009.INTERACTIVATE, San Diego, California 2006 – 2009DIRECTOR, BUSINESS DEVELOPMENT AND MARKETINGGenerated large scale multi-million accounts and grew company sales from $20M to $30M.Raised successful RFP proposals by 20% by centralizing the process and improving content quality.Generated over 1,000 qualified sales leads in 2008 with minimal tools and budget.Developed successful marketing strategies for corporate clients utilizing internal and external resources.NIONKO, Sacramento, California 2001 – 2005OWNERLaunched marketing services decreasing customers’ internal marketing costs by over 50%.Deployed marketing automation and direct marketing campaigns resulting in a 60% increase in qualified sales leads. Implemented e-commerce solutions to streamline and reduce average operational costs by over 40%.Successfully renegotiated clients’ engagements, grew sales to $250K in annual revenue and sold company in 2005.AMDOCS, Sacramento, California 1999 – 2001INTERNATIONAL MARKETING MANAGERServed as an integral member of the marketing and communications team.Implemented customer acquisition and retention programs.Navigated the successful launch of a joint marketing plan with a national client.Implemented a large scale CRM solution leading to the increase of qualified sales leads by 50%.EDUCATIONEDUCATIONUC San Diego, CaliforniaCertificate in Finance Normandy Business School, FranceM.A. Marketing Leeds Metropolitan University, UKB.A. Marketing (Honors)HIGHLIGHTSHIGHLIGHTSDynamic communication with strong interpersonal skills, inspirational leadership and engaging public speaking.Effective management of marketing budgets including staffing and discretionary spending.Expertise with industry tools including Salesforce CRM, Google and Adobe Analytics, Eloqua, Marketo and Pardot. ................
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