Digital Marketing

Digital Marketing

Session 1: Introduction to Digital Marketing What is Marketing? Types of Marketing From where this marketing came

Session 2: Digital Marketing Brief introduction of online and offline marketing Enhanced offline marketing

Session 3: SEO/SEM Phone Marketing Search Engine Optimization (SEO)

Why Digital Marketing Matters Who can do marketing What approach should be made for marketing

Things we do for offline marketing Radio marketing

Television Marketing Search Engine Marketing (SEM)

Session 4: Social and Email Marketing Social Media Marketing On Page SEO

Session 5: More on SEO White Hat vs Black Hat, On Page SEO vs Off Page SEO, Keyword Search

Session 6: Getting Started with SEM What is SEM, Search Marketing: Branding

Email Marketing, Types of SEO Off Page SEO

Optimization Search, What is Search Engine?

Search Marketing: General

Search Marketing: Landing Pages Session 7: Search Marketing

Search Marketing: Mobile Search Marketing: Search Term Research Session 8: Content Marketing Content Marketing Strategy Decision Stage Content Session 9: Social Marketing Social Media Marketing Twitter, LinkedIn Session 10: Project Working with Digital Marketing Techniques

Search Marketing: Local Search Marketing

Search Marketing: Public Relations Search Marketing: Shopping Search Marketing

Why Content Marketing Social Media

Instagram, Facebook Pay Per Click

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