Digital Marketing
Digital Marketing
Session 1: Introduction to Digital Marketing What is Marketing? Types of Marketing From where this marketing came
Session 2: Digital Marketing Brief introduction of online and offline marketing Enhanced offline marketing
Session 3: SEO/SEM Phone Marketing Search Engine Optimization (SEO)
Why Digital Marketing Matters Who can do marketing What approach should be made for marketing
Things we do for offline marketing Radio marketing
Television Marketing Search Engine Marketing (SEM)
Session 4: Social and Email Marketing Social Media Marketing On Page SEO
Session 5: More on SEO White Hat vs Black Hat, On Page SEO vs Off Page SEO, Keyword Search
Session 6: Getting Started with SEM What is SEM, Search Marketing: Branding
Email Marketing, Types of SEO Off Page SEO
Optimization Search, What is Search Engine?
Search Marketing: General
Search Marketing: Landing Pages Session 7: Search Marketing
Search Marketing: Mobile Search Marketing: Search Term Research Session 8: Content Marketing Content Marketing Strategy Decision Stage Content Session 9: Social Marketing Social Media Marketing Twitter, LinkedIn Session 10: Project Working with Digital Marketing Techniques
Search Marketing: Local Search Marketing
Search Marketing: Public Relations Search Marketing: Shopping Search Marketing
Why Content Marketing Social Media
Instagram, Facebook Pay Per Click
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