CERTIFICATE IN E-COMMERCE

[Pages:1]SMU Academy

CERTIFICATEINE-COMMERCE

Explore the infinite possibilities the world wide web can offer for your business

OVERVIEW

JoinSMU'sCertificateinE-commercetoexploretheinfinitepossibilitiestheworldwide web can offerforyourbusiness.From eliminatinggeographicallimitationstolower operationcosts,e-commercehasmanyadvantagesoverbrickandmortarbusinesses.

FEE: SGD13,696.00 (as low as SGD908.80 aftermaximum funding)

Throughthiscertificationprogramme,participantswilldevelopthebasicskillsandknowledge requiredtooperatetheirbusinessonline.Inaddition,businessesseekingtobuildaWordPress sitewillbenefitbylearninghowtointegrateWooCommerce-arguablythemostpopularand bestplug-infore-commerce.

DURATION: Eachmoduleisconductedover 2 weekday evenings and a full Saturday.

ToreceivetheCertificateinE-commerce,participantswillneedtocompletethefollowing8 modulesofferedbySingaporeManagementUniversityAcademy:-

Participantswhocompletethefirstsixmoduleswillbealsobeawardeda ProfessionalCertificateinDigitalMarketing

LEARNING OBJECTIVES

Participantswillbeableto: Createae-commerceplatform using WooCommerce Understande-commerceOrder Fulfilment

WHO SHOULD ATTEND

Experienced and aspiring entrepreneurs who would like to explore the possibilities of e-commerce. Start-upsorbusinesseswhowouldliketo reachglobal/regionalaudience.

MODULES 1 SearchEngineMarketing

5 PersuasiveCopywritingInYourDigital

Strategy

2 SocialMediaMarketing

6 E-Commerce-BuildingaWordpressSite

forConversion

3

Creating and Curating Display Content InYourDigitalStrategy

7

E-CommerceEssentialsusing WooCommerce

4

CreatingandCuratingVideoContentIn YourDigitalStrategy

8

E-CommerceOrderFulfilment(TheLean Way)

LEVEL:Basic

CONTACT academy@smu.edu.sg

+65 6828 9688 (Anne, Course Consultant)

+65 6808 5499 (GilbertOng, ProgrammeAdmissionsand Sales Consultant)

Up to

95%

funding available

from SkillsFuture

Singapore

SPEAKER/TRAINER BIO

Deborah Wee Co-founder,HipVan

Deborah Wee was the co-founder and Chief OperatingOfficerofonlinefurniturestore?HipVan. ShedevelopedtheMerchandising,Operationsand Customer Service team from scratch,and also establishedHipVan'sofflineretailpresencetocreate an online-to-offline experience forthe customer. Deborah is now part of the Strategic Project Managementteam intheAlibabaGroupwhereshe focuses on company-wide business direction and projectimplementationforRedMartandLazada.

Adrian Chye AdjunctLecturer GeneralManager-MediafreaksGroup

Adrian Chye holds a Master of Science in TechnopreneurshipandInnovation.HeistheChief Instructorand Mentorforseveralprogrammesat Nanyang Technopreneurship Centre.He has also beeninvitedtoconductnumerousMasterClassesin DigitalMarketingoverthelast4years.Heiscurrently theGeneralManagerofMediafreaksGroup -an award-winning tech new media entertainment company focusing on digital marketing and animationproductsandservices.

Copyright@ 2019SingaporeManagementUniversity.Allrightsreserved.

Andrea Tan, ProjectDirector

Song Lili, ProjectDirector

AngHuiXuan, ProjectDirector

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