StepChange General Branded
Marketing requestDate This should be the date it was submitted to MarketingJob titleWorking title of piece of workSupplied toWho you supplied the document to in MarketingRequired byDeadline for deliveryWork typei.e.Digital content, Research and insightsNew/amend?Is it a new piece of work or an amend to something existing?BackgroundWhy do you want to do this, why now, and how does it support our five-year strategy?ObjectiveWhat does this particular piece of work need to achieve?The Target Audience (s)Who is it aimed at? What information do you know about them?Problem statementWhat problem are you trying to solve for the audience?Key messagesWhat should you audience think, feel and do as a result of this work?Mandatory information Is there anything that needs to be included? i.e. a regulatory disclaimerSuggested format (i.e. campaign, email, video, graphics, blog, digital content)MeasurementWhat would success look like for this piece of work?BudgetWhat budget do you have for this activity? ................
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