HNC in Marketing Communications (GN5H 15) - SQA



HNC in Marketing Communications (GN5H 15)Mandatory Units - Learners must achieve all mandatory units (ie 8 SQA credits/64 SCQF credits) 4 code2 codeUnit titleSQAcreditSCQFlevelF7BX34Marketing: An Introduction17HK5534Advertising: The Advertising Industry17HC2P34Public Relations: Principles and Practice17HH9T34Marketing Research Theory17HW0934Marketing Planning: An Introduction 17HX3V34Digital Marketing Communications: Website Tools and Techniques17HH6C34Digital Marketing Communications: Content Development17HX4734Marketing Communications: Graded Unit 117Total mandatory credits8Optional UnitsLearners must achieve optional units totaling 4 SQA credits, 32 SCQF credit points.4 code2 codeUnit titleSQAcreditSCQFlevelHP8D34Advertising: Media Sales and Buying17DG6L34Consumer Behaviour and the Marketing Process17HP8G35Direct Marketing18HC2N35Advertising: Media Research18DH4C34Media Analysis: Advertisements17FD6934Digital Imaging17DX3335Digital Imaging Project18HC2R34Marketing Communications: An Introduction27DG6W34Principles and Practices of Selling17FK8G35Sales Planning 18DV8P35Marketing Relationships18HC4A35Marketing: Brand Management18H8PD34International Marketing: An Introduction17F7R335International Marketing: The Mix18DV8F34Services Marketing17DV8G35Contemporary Marketing Issues18DV7634Advertising: Research and Planning a Local Campaign17DV7435Advertising: Developing a Campaign18DV7735Consumer Behaviour: Research and Applications18HW0435Marketing Communications: Investigation28H1F034Creating a Culture of Customer Care17F6JFDH8KDV99343434Max of one law unit may be selected:Law and the MediaLaw and the Communications IndustryCommercial Law for Marketing17F3HT34Personal Enterprise Skills17FF44 35Creative Industries: Enterprise Activity18H29T34Understanding Personal and Professional Development17F7J834Economic Issues: An Introduction17F7J635Economics 1: Micro and Macro Theory and Application18F1MF34Organisations and Management 17FK8K35Managing Marketing Resources 18H1F234Management Leadership at Work17H35834Supply Chain Logistics: An Introduction17H35A34Supply Chain Service Levels:?Setting the Standards?17F1NH34Project Management: An Introduction17F93K34Financial Accounting Statements: An Introduction 17F93H34Using Financial Accounting Statements 17D7MD35European Media: Analysis and Investigation18 ................
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