Digital Marketing 101
Digital Marketing 101
By Kevin Wallner
Today's Agenda
1. A digital marketing framework 2. Creating remarkable content 3. Promoting your brand/product like a pro 4. Measuring your success with analytics 5. Questions My #1 Goal... Inspire you to embrace marketing technology.
2
Your #1 goal...
FIND PAYING CUSTOMERS
3
Marketing can be stressful
Feels like you're wasting time and money Difficult to know whether it's working Technology is constantly changing Lots of conflicting opinions Discouraging when you see others doing it well
4
Common mistakes
Not doing anything Doing everything Getting stuck in marketing tactical hell Trying out marketing and giving up Paying "marketing gurus" who guarantee results
5
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