Direct Selling in the United States: 2017 Facts and Data
[Pages:1]Direct Selling in the United States: 2017 Facts and Data
In 2017, 18.6 million people were involved in direct selling in the United States, which is the world's largest direct selling market. Their participation varies from those who join direct selling companies as discount buyers, to those who pursue building a business on a part-time as well as full-time basis. Some share and sell the products at in-home or online parties, while others prefer a face-to-face approach. The data from the most recent United States Direct Selling Association's Growth and Outlook report provides insight on the various motivations for involvement in the direct selling channel.
The Direct Selling Population
18.6 million* direct selling representatives
2017 Direct Selling Business Activity
4.7
Part-time Business Builders
0.9
Full-time Business Builders
18.6
Million Involved in Direct Selling
4.1
Discount
Buyers
9.0
Became
Inactive
Note: Figures do not sum to total due to rounding
People Involved by Age
Direct selling provides flexible, entrepreneurial opportunities to all ages
1.3% 1.4% Silent Generation Gen Z
26.4%
Baby Boomers
36.9% Millennials
34% Gen X
Ethnic and Racial Demographics
Direct selling reflects America
% of Hispanic Ethnicity % by Race
Americans Involved In Direct Selling
20% Hispanic
80% Non-Hispanic
U.S. Population
18% Hispanic
82% Non-Hispanic
85% White/ Caucasian
Black/African-American 8.% Asian 4% 1% American Indian
or Alaska Native
1% Native Hawaiian or Pacific Islander
1% Other/not identified
77% White/ Caucasian
13.% 6%
Black/African-American
Asian 1% American Indian or Alaska Native ................
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