Job Description Senior Marketing and Communications Manager

Job Description Senior Marketing and Communications Manager

Job title: Responsible to: Responsible for: Duration: Location: Working hours: Salary range:

Senior Marketing and Communications Manager Director of Fundraising and Communications Digital Manager, PR, and Public Affairs Manager Permanent Head office (Aylesbury) Full-time (ie, 35 hours per week) ?33,000 to ?37,000 per annum

Purpose of the role

Leading and giving strategic direction to the communications team and taking responsibility for all marketing activities within the charity

Developing communications and marketing strategies and plans that cover the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, direct marketing, digital and social media and production of materials.

Implementing a marketing and communications strategy to build brand awareness, market services, promote income generation, communicate programmes, activities, and impact

To be responsible for market research and needs analysis among those affected by lymphoma and the healthcare professionals who work with them.

Key internal and external relationships

Director of Fundraising and Communications Senior Fundraising Manager Data Manager Colleagues within the Fundraising and Communications Directorate Publishing, Education and Training, and Regional Development Teams Chief Executive Senior and business management teams Patients and carers Supporters

Main duties

Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media

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Senior Marketing and Communications Manager ? job description & person specification ? May 2018

 Act as a `brand guardian' ensuring consistency across all internal and external communications

Report on and analyse all aspects of communications and marketing, and ensure effective evaluation mechanisms are in place to measure success.

Keep up to date on best practice within the charity sector generally and particularly changes to communications innovation, legislation and codes of practice

To lead, line manage and support (including carrying out regular supervision and appraisals) the Marketing and Communications team within the wider Fundraising and Communications Directorate.

To ensure effective and successful marketing and communications plans are in place for all aspects of the organisation's work, products and services, including support services, patient information, publishing products (including Lymphoma Matters magazine), and education and training services.

To lead, manage and plan key organisational marketing and communications initiatives, such as Lymphatic Cancer Awareness Week.

To carry out market research and needs analysis on Lymphoma Action's key audiences.

To be responsible for brand management, including brand awareness and adherence to brand and corporate identity guidelines.

To oversee the design, production and dissemination of marketing and communications collateral, as required.

In conjunction with the Digital Manager, to ensure the implementation, operation, monitoring and review of the organisation's digital strategy, including website maintenance and development.

In conjunction with the PR and Public Affairs Manager, to be responsible for the organisation's media, PR and public affairs work, ensuring appropriate strategies and plans are in place.

To ensure the accurate and compliant collection and use of personal information and data on supporters, donors, and potential audiences.

To promote equality and diversity by ensuring that communications are accessible and representative of the diverse range of people affected by lymphoma.

To review and develop mechanisms for improved internal communications to staff and volunteers.

To liaise with external suppliers and freelancers, as required.

To represent Lymphoma Action's marketing and communications work at appropriate forums throughout the UK, as necessary.

To provide regular information and reports to the Director of Fundraising and Communications, Chief Executive and Board of Trustees, as required, including attending business management meetings.

To support the Director of Fundraising and Communications and Senior Fundraising Manager in fundraising and communications strategy development and implementation.

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Senior Marketing and Communications Manager ? job description & person specification ? May 2018

 To work collaboratively with other managers and staff, and to contribute significantly to the business management of Lymphoma Action and be a key part of the organisation's wider business planning processes.

To meet with the Director of Fundraising and Communications for the purpose of regular supervision and annual appraisal.

To participate in staff training, organisation/team meetings and events, as required. To keep up-to-date with developments and learning in the field of cancer-related patient

information and support. To comply with the organisation's health and safety, confidentiality, data protection and

other policies. Any other duties deemed appropriate by the chief executive, subject to time and

commensurate with level of responsibility and salary.

Person specification

Education, experience and knowledge

Educated to degree level or equivalent experience that demonstrates ability.

Relevant marketing and/or communications qualification.

At least two years' experience of working in a senior role within a not-for-profit marketing and communications environment.

Experience of delivering successful, integrated appeals and campaigns through a range of marketing channels.

A proven track record of successful marketing and communications campaigns and activity.

Desirable, but not essential: Experience of working within the health/cancer services sector.

Skills and abilities

Excellent and engaging communication (oral and written) and interpersonal skills.

Ability to devise, implement and develop long-term plans and strategies.

Ability to lead a team of staff.

Strong budgeting, business planning and financial monitoring skills.

Ability to think strategically and creatively regarding the long-term development of an organisation's marketing and communications work.

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Senior Marketing and Communications Manager ? job description & person specification ? May 2018

 Ability to produce high quality written reports for internal management purposes and for senior management/trustees.

Good IT skills and computer literacy. Flexible approach to work and highly organised working practices. Ability to work collaboratively across departments and service areas. Ability to understand complex health-related and medical issues. Ability to develop and maintain strong and effective working relationships with partner

organisations. Ability to deal professionally and sympathetically with people affected by lymphoma.

Qualities A commitment to helping people affected by lymphoma. Highly motivated to succeed. A commitment to the principles and implementation of equal opportunities in every

aspect of the role.

* The job may involve some travel throughout the UK, for the purposes of marketing and communications, representing the charity and its work, and understanding the wider work of the charity throughout the UK. * The role may also include some travel for the purpose of training and attending external meetings. Occasionally, there may be the need to work at weekends or during anti-social hours. May 2018

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Senior Marketing and Communications Manager ? job description & person specification ? May 2018

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