JOB DESCRIPTION AND RESPONSIBILITIES



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JOB DESCRIPTION AND RESPONSIBILITIES

PERFORMANCE STANDARDS/EVALUATIONS

JOB TITLE: Director of Marketing, Independent Living

DEPARTMENT: Administration, Business Development

POSITION SUMMARY: Are you passionate about customer service, looking for a rewarding position, and are a proven marketing professional? The Edwinola is seeking a highly motivated candidate, with excellent communication skills and the ability to multi-task and enjoy challenges for our Director of Marketing position.

At The Edwinola, we love what we do, and have fun while we're doing it! Working with our residents is an adventure. Our residents have led amazing lives and have the stories to prove it. At the Edwinola you will join a community of incredible residents and a company with authentic compassion, transparency, and providing exceptional care and customer service. Here are some of the great benefits working with The Edwinola Community:

• Opportunity for growth within the organization

• Excellent employee benefits program

• Professional development and senior-care training opportunities

• Health and dental insurance, vacation, and paid sick leave benefit offerings for full-time employees (or as required by the state for PT staff)

• Positive work environment

• Full-time shift with consistent schedules

• Staff appreciation parties, gifts or gift cards

• Opportunities to be featured in our Spotlight Company Newsletter

• Bonus Plan

If you are interested in joining a team that is passionate about serving residents, we'd love to hear from you. Please apply online or in person to meet some of our team!

Director of Marketing, summary and objective: The Director of Marketing is responsible for marketing, developing and implementing marketing and advertising campaigns, maintain promotional material inventory; maintaining databases and social media platforms; managing business plans and accounts that are revenue generating.

Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty mentioned at an excellent to satisfactory level. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1) Oversees all marketing and communication efforts.

2) In concert with the Executive Director, responsible for branding, and all communication platforms for the Edwinola.

3) Conducts market research and evaluations to ensure that all public relations programs are perceived positively by constituents with specific emphasis on prospective clients, residents, families, and accounts.

4) Plan and oversees all independent living marketing and social media, including website, Facebook, Twitter and Instagram.

5) Develops effective strategies to enhance the image of the Edwinola

6) Analyzes the needs and opportunities for public relations programs, develops recommendations for annual public relations plan to enhance and advance the mission, goals and objectives of the Edwinola

7) Oversees the development, implementation and distribution of press releases, public service announcements, news article and other publicity and public relations materials

8) Perform other duties as assigned

QUALIFICATIONS:

• Working knowledge of employment and training programs, federal, state and local regulations as well as social service available in the area.

• Marketing experience in independent and assisted living, admission experience in the healthcare industry preferred, other related levels of experience would include clinical, healthcare, real estate, or sales related experience

• Bachelor’s degree preferred

• Minimum two (2) years’ experience in outside sales, marketing, or related experience

• Experience in healthcare related lead generation preferred

• Ability to travel as needed

• Must be capable of maintaining regular attendance

• Must be able to perform essential functions of the position with or without reasonable accommodation

• Basic skills of computers, knowledgeable with word, excel and customer relations management systems

RESPONSIBLE TO (SUPERVISOR): VP Business Development

SUPERVISES (IF APPLICABLE): Not Applicable

POSITION CLASSIFICATION: Exempt

TRAVEL: Required

WORKING HOURS: Work hours will vary based on publication/event deadlines and census building efforts. Hours are subject to change and employee must be willing to work flexible hours as needed, Monday-Sunday. Weekend on-call and possible week-end on call rotation will be in place to support business.

PHYSICAL REQUIREMENTS: Refer to Administration Functional Job Description

Please Note: This document is intended to describe the general nature and level of work performed. It is not intended to serve as an exhaustive list of all duties, skills, and responsibilities required of employees in this position. The management reserves the right to add or delete to this position as is necessary to serve the needs of the resident and maintain efficiency in the organization.

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I have read the above job description and understand the responsibilities of the position. I accept the position of the Director of Marketing, agree to abide by the requirements set forth and will perform all responsibilities with or without reasonable accommodation to the best of my abilities.

_____________________________________________ _______________________________

Employee Signature Date

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CODE OF ETHICS

To the best of their knowledge and ability, the employees of Campbell Street Services will: 

• Respect the confidentiality of information acquired in the course of employment.

• Ensure protection of clients from abuse and neglect in any form and promptly reporting any concerns.

• Share knowledge and maintain skills and qualifications necessary and relevant to the company's needs and position requirements.

• Proactively promote ethical and honest behavior within the company environment.

• Assure responsible use and control of all assets, resources and information of the company. 

• Act ethically and with honesty and integrity, including the ethical handling of actual or apparent conflicts of interest in personal and professional relationships.

• Report concerns of potential unethical practices.

• Avoid conflicts of interest, which shall include disclosure of any material transaction or relationship that reasonably could be expected to give rise to such a conflict.

• Strive to understand and comply with applicable laws, rules and regulations of federal, state, and local governments and other appropriate private and public regulatory agencies.

• Ensure that clients, and others making payment on client’s behalf, are billed only for services for which there is complete and truthful documentation.

• Report promptly any violations of this Code.

Continued…

RESPONSIBILITY: Knowledge, Skills, Abilities and Behaviors

• Knowledge and experience with Managed Care, Medicare, state specific Medicaid regulations and electronic referral management

• Ability to prioritize multiple tasks with changing priorities

• Ability to work without management oversight

• Experience with Microsoft office and aptitude to learn company specific systems

• Effective oral communication skills

• Must be able to maintain confidentiality regarding patient and company proprietary information

• Must have the ability to relate professionally and positively and work cooperatively with patients, families, and other employees at all levels.

RESPONSIBILITY: Promotes and Establishes Healthy Relationships and Uses Professional Conduct with Supervisors, Other Health Care Professionals, Residents, Families, Visitors, and Co-Workers

• Arrives at work area on time and ready to begin work. Is able to prioritize and be organized and efficient when interacting and communicating.

• Follows policy on absenteeism, tardiness, and call-ins as outlined in Personnel Policy Manual.

• Follows dress code, wears name tag, and limits personal phone calls.

• Is courteous and cooperative with residents, families, visitors, supervisors and co-workers.

• Maintains resident confidentiality at all times. Understands the need for complete privacy of all health care data.

• Abides by and promotes the Continuous Quality Improvement Program of Monarch Healthcare Management.

RESPONSIBILITY: Maintain Current Levels of Education and Facilitate the Implementation of New Policies and Procedures With the Facility

• Attends continuing education/in-services pertinent to your department.

• Attends meetings as directed to include department director meetings, Quality Assurance meetings, etc.

• Attends all staff education of the Rehabilitation Center relating to safety, infection control and disease process.

• Attends educational programs on Continuous Quality Improvement, customer satisfaction and other such programs. Further completes audits as designated.

• Maintains current knowledge of Minnesota Department of Health regulations.

• Maintains and applies knowledge of current policies and procedures as outlined by Campbell Street Services.

• Is knowledgeable of and abides by the importance of the Residents’ Bill of Rights.

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