Director of Marketing Job Duties and Responsibilities
Director of Marketing
Purpose of Job
Are you passionate about marketing and branding? Do you have a background in developing and implementing marketing programs? We're are looking for someone who is experienced, has strong team leadership skills, energetic, and is results focused. The perfect candidate can balance managing marketing projects and daily task. The Director of Marketing serves as the brand champion by maximizing the organization's exposure, elevating the brand and managing brand expansion and integrity. Harry Norman is one Atlanta's preeminent residential real estate firms. Our company is known for its uncompromising honesty, integrity and respect for the individual.
Job Duties and Responsibilities (Essential Job Functions)
The following areas of responsibility entail 95% of the VP of Corporate Communications time:
Department Management: Establish and maintain a professional, trained and motivated staff through effective team building, performance and career-development programs.
Vendor Management: Assess, establish and maintain outside agency and vendor relationships to effectively support corporate initiatives.
Product Management: Identify, assess, develop, promote, and maintain profitable marketing products and services that support the organization's business and sales goals and/or create new revenue opportunities. -Internet -Social Media -Video Content -Intranet -New product development -Branding and collateral materials
Product Management: Identify, assess, develop, promote, and maintain marketing programs that support the organization's business and sales goals and/or create new revenue opportunities. -Corporate advertising and marketing campaigns -Corporate direct mail programs -Newspaper and print advertising initiatives -Public relations programs -Internal and external communications programs -Special events
Financial Management: Develop and maintain a balanced budget for all corporate advertising, marketing and communications initiatives.
Perform any additional responsibilities as requested or assigned. (0 ? 5%)
Qualifications
1. Bachelor's degree in marketing, communications or related field; or equivalent work experience. Advanced management and marketing training.
2. Eight years of related experience in a marketing/advertising environment, including three years supervisory / management responsibilities.
3. Strong business computer skills. 4. Financial skills to manage the operational budget. 5. Excellent oral and written communication skills, including presentation skills. 6. Effective interpersonal skills and leadership abilities. Possess a high level of creativity, imagination
and entrepreneurial spirit. 7. Effective analytical, problem-solving and decision-making skills. 8. Project management skills; ability to prioritize and handle multiple issues and projects concurrently. Willingness to travel when necessary
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