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Duty Statement

Sales and Marketing Division

Promotions and Retail Marketing

Staff Services Manager II

358-705-4801-9xx

Under the general direction of the Chief of Consumer Marketing, the Staff Services Manager II (SSM II) manages the Lottery's Promotions and Retail Marketing Unit. The manager leads the team responsible for the development of Lottery’s retail marketing promotions to build the awareness of the Lottery brand, motivate users to play Lottery games, increases player loyalty to generate contributions to education.

The SSM II executes the strategic vision and drives the development and implementation of marketing programs designed to enhance trade relations with Lottery retailers, builds corporate relationships through targeted partnership programs, and grows positive brand perception amongst California adults through events, sponsorships, consumer promotions, product integrations and experiential efforts. The SSM II ensures the unit’s programs and tactics follow approved strategies, delivers on objectives, and directs their team’s contributions to the annual marketing plan.

A. Essential Functions

35% Develop, manage, and provide direction to a team focused on the development and execution of strategic retail marketing initiatives, event/experiential efforts, point of sale and product promotions. Partner with contracted marketing agencies, third-party vendors, and other internal and external stakeholders to execute strategy across all touchpoints. Provide strategic leadership for new initiatives and enhancements to existing efforts that assist retailers in boosting sales of Lottery products. Direct the development and implementation of targeted retailer promotions, including statewide programs, key accounts and chain-specific promotional efforts. Oversee the execution of campaigns and projects using project management processes, tools and techniques; track effectiveness; and identify opportunities to optimize and evolve the program. Manage unit budget and oversee agency contracts. Assist staff in developing promotion ideas and approve tactical direction and execution.

35% Hire, coach and mentor a multi-level team of marketing professionals. Provide daily supervision of unit staff including project stewardship and oversight, timekeeping and evaluating/calendaring time off requests, staff development and performance management. Provide back up to the Chief, Consumer Marketing and Advertising for day-to-day unit operations.

25% Oversees the development of new promotional programs and related marketing tactics. Directs the work of Promotions and Retail Marketing staff responsible for creating specific promotion tactics and evaluate the effectiveness of these retail promotions and incentives. Identifies and leads research and development efforts into new selling devices, innovative in-store communication elements, novel retailer promotions/incentives, couponing and special consumer offer promotions. Develops initial promotional concepts created for consumer testing in existing and potentially new markets.

B. Marginal Functions

5% Work on special projects as assigned by the Chief of Consumer Marketing & Advertising and the Assistant Deputy Director of Marketing.

C. Supervision Received

The Staff Services Manager II receives direction from and reports directly to the Chief of Consumer Marketing & Advertising and receives direction from the Assistant Deputy Director of Marketing.

D. Administrative Responsibilities

The Staff Services Manager II is responsible for effective and efficient managing, planning, organization and control of the Lottery's Promotions and Retail Marketing Unit. In addition, the Staff Services Manager II will assist in the development of the annual business review and annual marketing plan.

The Staff Services Manager II is responsible for contract compliance and administrative duties on contracts associated with aspects of the Lottery's Promotions and Retail Marketing programs. The manager is also required to adhere to the laws, rules, policies and procedures pertaining to civil service employees in general and specifically to employees of the California Lottery.

E. Personal Contacts

The Staff Services Manager II will have daily contact with the all levels of Sales and Marketing staff and managers. Frequent contact with field staff and managers and contracted agency staff. Frequent contact will be made with the Lottery's Director, Chief Deputy Director, Executive Office, Finance Department, SLED, Operations, Business Planning and Lottery retailers

F. Action and Consequences

The Staff Services Manager II exercises judgment in making decisions affecting all aspects of the Lottery's Promotions and Retail Marketing Unit. Poor judgment and decisions can adversely impact the Lottery's sales and image as well as diminish the Lottery's ability to meet sales and playership goals and, thus, education funding goals.

G. Other Information

The Staff Services Manager Il should have extensive management experience in addition to knowledge in marketing principles and trends, retail marketing, events and experiential marketing, consumer promotions and must be able to think strategically and tactically within those disciplines. Personal skills should include ability to conduct in-depth analysis, well-developed industry insight, and strong verbal and written communication skills. The manager must be able to build successful relationships (internally and externally), lead a team, work as a collaborative member of the larger Marketing organization, and manage time and multiple priorities effectively. The SSM II must stay abreast of business and retail trends, consumer behavior, demographics, and make recommendations on future business and brand building promotions and event marketing opportunities that will deliver on Lottery goals and objectives.

Occasional travel and some work on weekends will be required.

Supervisor’s Signature Date

I have read and understand the duties assigned as described above.

Signature of Incumbent Date

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