ADVERTISING TEST 3 REVIEW CHPT
ADVERTISING TEST 3 REVIEW CHPT. 9, 13, 14 15, 16
Chapter 9 (14 Questions) Planning Media Strategy: finding Links to the Market
Media Planning
Contrast and Compare Different Types of Media
Measuring Media Effectiveness
Reach and Frequency and other terms
Scheduling Methods
Chapter 13 (9 Questions) Using Print Media
Magazines; Advantages and disadvantages
Buying Magazine Space
Newspapers; Advantages and disadvantages
Chapter 14 (9 Questions) Using Electronic Media: TV and Radio
TV; Advantages and disadvantages
Cable TV; Audience Fragmentation
Types of TV advertising
Buying Time
Radio; Advantages and disadvantages
Chapter 15 (5 Questions) Using Digital and Interactive Media
Types of internet advertising; Advantages and disadvantages
Direct Mail; Advantages and disadvantages
Chapter 16 (6 Questions) Using Out-of-home, Exhibitive & Supplementary Media
Outdoor, Advantages and disadvantages
Transit; Advantages and disadvantages
Types of Transit
Types of Supplementary
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