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Define Advertising MediaAdvertising Media:Channels of ______________________________ – _____________________ travels through them to _____________________________.Types of Advertising Media:___________________________________________________________ MediaDirect _______________The _________________Out of _________________ MediaOther MediaTypes of Publication MediaPublication (_____________________) MediaIncludes newspapers and magazine that are _______________________ on a ________________________ basisTypes:___________________________________________________________________________________________________Types of Newspaper AdvertisingBased on:How __________________ they are published: daily, weeklyTheir ___________________: broadsheet size, tabloid sizeWhat _________________________ areas they cover: national, locally_______________ they are intended to _______________: Wall Street Journal focuses on businessPrint Advertising Advantages & LimitationsAdvantages:Reaches a ____________________ audience Low ________________, ___________________, and easy to ______________________________________ can place an ad, so it is popular among _____________________________________________ of advertisement _______________ and ____________________Reaches customers ________________Target a specific ________________________ market.Ex: Charlotte Observer and South Charlotte WeeklyLimitations:Wasted _____________________________. Short ___________________________. Discarded shortly after reading.Poorer __________________ and ____________________ qualityCategorize types of Magazines_____________________________ MagazinesRead for __________________________ enjoymentTarget a very ___________________ audience, people who enjoy reading about celebrities, sports, or computer gamesPeople, Sports Illustrated ___________________________ MagazinesAppeal to individuals in all different __________________________. Business Week, FortuneMagazine Advertising Advantages and LimitationsAdvantages:_________________ circulation.Readers tend to ________________ magazines for a long time.________________ quality color and picturesTarget market based on ____________________________. Ex: Sports Illustrated for KidsTarget market based on _____________________. (Psychographic) Ex: Golf DigestDisadvantages:__________________________ Preparation needed - raising the ___________________ _______________________ preparation times - information is _______________ timely____________________________Types of Broadcast MediaTelevision__________________________ TV advertising (ABC, CBS, NBC, Fox)Reaches a very _________________ audienceExtremely _________________________________________ or _______________________Targets a more _______________ audience________________ expensive than network TV________________________Relatively ______________________________________________ specific audience__________________________: 30-minute commercial (QVC)Television Advertising - Advantages and DisadvantagesAdvantages:The experience of __________________, ____________________ and _________________ makes it believable and easy to rememberTV is the most ______________________, _____________________ type of ad mediaDisadvantages:Very ____________ CostsMessage has ______________ lifespanLengthy ___________________ timesRadio__________________________ and ___________________ way to reach your target marketTargets a very specific group of consumersRadio Advertising: Advantages and DisadvantagesAdvantages:Consumers _______________ in cars, home and at work______________ costs__________________ preparation timeTarget specific __________________________ marketsTarget specific __________________________ markets Ex: Spanish-speaking stationsTarget specific _______________________ marketsEx: Sports, Country, Top 40Disadvantages:Does not provide a _______________________ impactMessage has ___________________ lifespanCommercial _______________________I-pods, I-pads, E-books, Cell phones . . . Who is listening to radio? Types of Direct-Mail AdvertisingDirect Mail Advertising: Advertising that is distributed __________________ to the potential consumer through the __________________Types:________________ mail___________________ mailAdvantages and DisadvantagesAdvantages:Little _________________ circulationCan be very cost effectiveTarget market can be segmented in ______________ waysCustomer ______________________________________________________ address the customer_____________________ are easy to ______________________Disadvantages:Can be considered “_______________ mail”________________________ cost of ____________________Explain Advertising on the Web_______________________ growing ____________________ outletCan target a very specific audience____________________ user response (who is responding to ads)____________________ brand awareness____________________ advertising reach beyond the __________________ marketTo advertise onlineCreate a company __________________ for customers to learn about the business, contact info, locations and place ordersTypes of Out-of-Home MediaAny type of message that reaches the customer __________________________ of their home.Types: _____________________ Panels/___________________________________________________________________________ posters___________________ billboards ___________________ directionalOut-of-Home Advertising: Advantages and DisadvantagesAdvantages:_______________________ Viewing.Target specific __________________________ area.Exposure ____________.Disadvantages:Only a _________________ message.Due to _________________ exposure ______________.______________________ segmentation.Types of “Other” Advertising____________________________ media remind people about your businessmust have business ____________________ or __________________ Must be _______________________ (pen, baseball cap)Must be _________________ away___________________________ advertisingInforms people about how to __________________ businesses with a street address or Web addressMovie _______________________ advertisingProduct _________________________Manufacturers pay millions for the right to use their brand as _______________ props______________________________________________ and __________________ advertisingShort Messaging Service (____________): ads over _______________ messages_______________________: __________________ activity that involves posing as a __________________________ institution or other business and sending ________________________ text messages requesting personal information________________________ billboards: ads placed on arms, chests, foreheads, etc.Advantages & Disadvantages of “Other Promotional” MediaAdvantagesReach target market in a _________________, ____________________ manner_______________ cost per contactMarket segmentation use is ______________ good_______________________________DisadvantagesMessage is _____________________Consumers are not ____________________ on your subject matterMay ______________ be your target market consumers_________________ of good method to _______________________ effectiveness Trends in Advertising Media_________________ MediaTwitter and Facebook advertisingAdvertising on ___________________ uniformsNBA just approved for 2012-13 season_____________________ before _________________ Video ................
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