Generic Strategy: Types of Competitive Advantage
Amram, M., N. Kulatilaka, “Disciplined decisions: Aligning strategy with the financial markets,” Harvard Business Review, Jan/Feb 1999. - a concise summary of the concepts in their book (see above). Dixit, Avinash K. and Robert S. Pindyck, “The Options Approach to Capital Investment,” Harvard Business Review, May 1995. ................
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