Texas Tech University



Chapter 17 QuestionsWhich department oversees placing products where their target market expects them?RetailersManufacturers Wholesalers Marketers Distributors?????2. ?A strategy that involves selling on more than one channelSingle channel strategyOmnichannel strategyTri-channel strategyManufacturing StrategyRetailer Strategy ????3. _____ is defined as the set of business activities that add value to products and services sold to consumers for their personal or family use.Marketing Franchising Retailing Supply chain management4. ???Generally, the _____ and _____ sophisticated the channel member, the less likely that it will use supply chain intermediariesSmaller;lessSmaller;moreLarger;moreShorter;moreLarger;less5. What are the three levels of distribution intensity?Primary, secondary,tertiary Intensive,exclusive,selectiveLocal, regional, nationalMinimal, acceptable, preferred Standard, limited, exlcusive6. Which retailer has limited sales of nonfood items? Convenience storeCategory specialistConventional supermarketWarehouse clubSupercenter 7. These combine a supermarket with a discount store.SupercentersWarehouse clubsCategory specialistsBig box retailersSpecialty stores8. This company operates over 3,000 supercenters in the U.S.K-martWalmart TargetCost-coKroger9. Walmart is considered a ________.SupercenterFull line discount storeCategory specialistConvenience storeGrocery store10. What is an example of a general merchandise retailer?Category specialistConvenience store SupermarketGrocery storeWarehouse club11. One example of an extreme value retailer would be __________.WalmartKrogerDollar General7-11Food King12. Off-price retailers offer this type of productProduce and vegetablesHardware and nonfood itemsInconsistent assortment of merchandiseBulk foods13. A health spa would be an example of a _________.Service retailerSupermarketConvenience storewholesaler14. Retailers will do this to increase share of wallet.Increase number of locationsModify product, price, promotionReduce number of locationsChange their name15. Stores are limited by theirSizeNumber of employeesNumber of productsPricesLocation 16. By adding an online sales option, a company can __________ without adding new stores.Offer better customer serviceExpand market presenceRaise pricesLower prices.17. This is the biggest challenge in omnichannel retailingPricing Customer serviceBrand imageSupply chain management18. Deciding whether or not to use an omnichannel strategy can help with this.PricingProduct qualityChoosing which outlets to sell inSupply chain management19. This type of strategy is used to get a product into as many retail outlets as possible.IntensiveOmnichannel InclusiveSingle channel 20. This type of strategy limits sales to a few high end retailersSelectiveIntensiveOmnichannelexclusiveAnswer Key1.2. B3.C4.C5.B6.C7.A8.B9.B10.A11. C12.C13.A14. B15.A16.B17. D18.C19.A20. D ................
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