Lundquist College of Business

S. Kaplan and R. Ruback, “The Market Pricing of Cash Flow Forecasts: Discounted Cash Flow vs. the Method of Comparables,” Journal of Applied Corporate Finance, Vol. 8, No. 4 (Winter 1996), pp. 45-60. G. Ip, “The Rise and Fall of Intangible Assets Leads to Short Company Life Spans,” The Wall Street Journal, April 4, 2002, p. A1. ................
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