Generic Strategy: Types of Competitive Advantage
5.2 Market-Oriented Strategic Planning 18. 5.3 Market Segmentation, Targeting, and Positioning 20 ... Theories that draw analogies between biological evolution and economics or business can very satisfying: they explain the way things work in the real world, where analysis and planning is often a rarity. ... Dixit and Pindyck (1995) discuss how ... ................
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