Brand Guidelines - Disney Magikit

Correct at time of publication: Dec 2018. Ships' Registry: The Bahamas. ?Disney

Brand Guidelines forworkingwith DisneyDestinationsintheUK

Introductio

These guidelines indicate how the Disney Destination brands should be presented. When promoting Disney, it's always important to communicate the breadth and scope of the Disney experience.

However, it's also vitally important that we protect the integrity and value of the brand at all times. Throughout the world, the Disney name is synonymous with the highest quality entertainment. The impact of the visual identity is immediate and powerful, so only by protecting it can we preserve the reputation for quality that Disney has earned over the past 90 years.

These brand guidelines are produced to give you a greater understanding of our creative requirements, and ensure consistency when promoting Disney Destinations in all printed materials and online.

If the steps outlined in this guide are followed when using Disney trademarked and copyrighted materials, then obtaining approval is simple and quick.

You must follow these guidelines at all times, regardless of who is funding the activity. If at any stage you are unsure about using an asset, please ask your Disney Marketing Contact for further clarification.

Creative assets referenced in this guide are available on MagiKit.co.uk. We strongly advise you do not save assets into your own libraries, as these change frequently and usage rights vary. If you ever have occasion to do so, always check the file is still available on MagiKit before using.

If you can't find something in particular, just ask your Disney

Marketing Contact for help.

If your creative project is for use outside the UK, get in touch with your Disney Marketing Contact for appropriate market guidelines.

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Contents

Introduction...................................................... 2

Review & approval process.............................. 4

Character usage............................................... 5 Characters cannot be sales people.................. 6 Characters cannot be modified........................ 7 Characters cannot be repeated........................ 8 Characters cannot be cropped......................... 9 General............................................................ 10

Imagery.......................................................... 11 Photography & filming.................................... 12 Digital imagery................................................ 13

Logos.............................................................. 14 General............................................................ 15 Disneyland? Paris............................................ 16 Walt Disney World Resort in Florida............... 17 Disney Cruise Line........................................... 18

Design elements............................................. 19 Typography..................................................... 20 Mickey three-circle icon.................................. 21 Graphics.......................................................... 22 Maps................................................................ 23

Content.......................................................... 24 Keeping up to date......................................... 25 Partner representation.................................... 26 Offers.............................................................. 27 Blogging & vlogging....................................... 28

Social & digital............................................... 29 Social media.................................................... 30 Digital properties............................................ 31

Other key brands........................................... 32 General............................................................ 33 Marvel............................................................. 34 Star WarsTM....................................................... 35

Nomenclature................................................. 36 General............................................................ 37 Disneyland? Paris............................................ 38 Walt Disney World Resort in Florida............... 40 Disney Cruise Line........................................... 43

Legal properties............................................. 45 Standard copyright......................................... 46 Specific copyrights.......................................... 47

And finally...................................................... 48 Remember....................................................... 49

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Review & approval process

Your Disney Marketing Contact is here to support you with all your Disney Destinations projects. Liaising with your Disney contact at an early stage always helps to ensure projects run quickly and smoothly.

In line with the contractual agreement for your project, you should allow up to 5 working days depending on the project size and number of stakeholders. Brochures and web pages can take up to 7 working days (dependent on number of pages). To allow case-by-case flexibility, please discuss the project timelines with your Disney Contact and agree on a schedule in advance.

All materials must be reviewed and approved by your Disney Contact before publication or distribution. Approval may be granted or withheld at Disney's sole discretion.

Unless otherwise specified in writing, approvals are for one-off use only, in the agreed media and strictly limited to the life of the project as agreed. For off-line materials, a minimum of ten final printed copies must be sent to your Disney Contact no later than two weeks after project completion.

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Characters

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In order to avoid copyright disputes, this page is only a partial summary.

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