Renée Breadon



1 Renée Harris

Personal Details:

|• Name: |Alicia Renée Harris |• Mobile: |(404) 823-7787 |

|• Preferred Name: |Renée |• email: |Reneeharris05@ |

Profile:

• Highly motivated business development professional with a wealth of experience in marketing and sales strategy.

• Excellent relationship manager with a strong network of senior executives across various industries.

• Strong strategic understanding of best-in-class sales and business development practices and methodologies.

• Calm under pressure, with great communication skills & a strong creative mind for products, promotions & opportunities.

• Comfortable working individually, in a team, or leading teams directly & indirectly across multiple functions.

Work Experience:

GSMA Atlanta, Georgia

Account Director – US – Mobile World Congress August 2015 – Present

The GSMA is a non profit association for the telecommunications industry, mobile phone operators and their vendors. GSMA owns the largest telecoms event in the world, Mobile World Congress Barcelona with over 2,400 exhibitors and over 110,000 attendees.

Responsible for account management and sponsorship sales for US based companies for Mobile World Congress – the world’s largest connectivity event attracting over 110,000 attendees.

Managed strategic relationships with over 80 existing clients through exhibition, sponsorship and advertising sales as well as sourcing and landing new business to grow my portfolio of clients.

Consistently exceeded personal annual target of over $10M and managed a successful team target of >$27M.

Grew sponsorship revenue from personal portfolio by over 300% through adding new clients and increasing spend from existing partners. Upsold Visa by over 200% year on year.

Provided strategic advice to clients ranging from start-ups to Fortune 50 multi-nationals to optimise their event strategy and achieve maximum ROI for event spend.

Work with clients on a deep-dive level: fully understand their marketing strategy and growth needs as well as budget restrictions in order to develop creative and often bespoke opportunities for increased show presence.

Identified and won new business to grow my portfolio of clients and increase US representation at MWC.

Sourced new business for large scale sponsorships from multiple industry verticals, including packaged goods, telco, social media and sports (NBA, Twitter, Intel, Visa, MasterCard, Coca-Cola, Verizon, etc.).

Designed and implemented new tracking systems for monitoring global sponsorship sales progress.

Extensive experience working with colleagues and clients globally across multiple time zones.

Recruited companies to sponsor, support and participate in GSMA’s Women4Tech program, encouraging and promoting women in the technology industries.

Worked with GSMA’s non-profit division, GSMA Mutual, to coordinate logistics for network engineers from telecoms companies repairing the mobile phone infrastructure in Puerto Rico following the devastation of Hurricane Maria.

TM Forum Atlanta, Georgia

Head of Global Sales Enablement July 2014 – July 2015

TM Forum is a non-profit industry association for service providers and their suppliers in the telecommunications industry.

Introduced Sales Enablement as a strategic marketing approach to sales and business development - equipping sales & account executives with the tools, collateral & messaging to consistently engage with customers as trusted advisors.

Developed strategic direction for new sales initiatives, including branching into new verticals in IoT, Big Data, CEM, NFV/SDN, Agile Business & Smart Energy.

Worked with C-suite & department heads to create new product offerings & messaging, including campaigns for risky business, new verticals for membership and events, and creative thought leadership and lead development packaging for flagship event, TM Forum Live!.

Created new event product line, TM Forum Local & Local Action Days, from concept through market testing to rollout

Launched new social media campaign to reach new verticals through targeted LinkedIn groups.

Introduced quarterly ‘giving back’ days across the company for all staff to volunteer at local charities

TM Forum London, England ⋄ Atlanta, Georgia

Business Development & Key Account Manager - Events April 2011 – July 2014

TM Forum is a non-profit industry association for service providers and their suppliers in the telecommunications industry.

Account Manager of 300 member accounts, 10 of which were Key Accounts. Fully responsible for their annual event & marketing participation & spend with the TM Forum.

Generated revenue through sales to new & existing accounts in excess of $4.5M from June 2011 – July 2014.

Created in-depth bespoke sales proposals directly focused on the clients marketing needs for a series of global events.

Forged a close network of senior executives through excellent relationship management skills, at companies including Microsoft, IBM, Oracle, Ericsson, ALU, JDSU, Juniper Networks, Netcracker, Amdocs, Wipro, WeDo & Asia Info.

Developed event marketing solutions that perfectly suited our start-up companies’ needs as well as the high profile needs of our Fortune 500s.

Worked closely with Microsoft supporting their ‘red-chair’ campaign promoting women in tech, and acted as liaison with charities, local government and businesses to provide computer equipment to school-girls in developing countries.

Informa Telecoms & Media London, England

Senior Sales Executive/Project Manager: Event Sponsorship September 2006 – March 2011

Informa provides industry research and insights as well as hosting conferences for the tech, media and telecoms industries

Account managed key clients’ participation in events across the company portfolio, raising their spend by > 40% YoY.

Managed targets between $40k – $400k for CxO level events within the telecoms Industry for 14 events per annum.

Project management of events, working with Conference Producers, Marketing, & Operations to ensure smooth running of the event process— from conceptualizing through to the on-the-day event management.

Achieved turnaround of poorly performing events to bring in turnover of over $200,000, an increase of 200% year on year during adverse economic conditions.

Supreme Events London, England

Sales & Marketing Executive 2005 - 2006

Wedding and corporate events planning

Directly responsible for all sales & designs of tailor-made corporate events, from event concept through execution.

?What If!, Ltd London, England

Project Manager / Creative Coordinator 2004 - 2005

Creative and Innovation Agency

Supported creative and product development for multiple blue chip clients at a leading creative marketing agency.

Activities included: budget management, venue search, client logistics, market research, analytics & creative stimulus.

Volunteer Experience:

Giving Grace, powered by REMERGE Atlanta, Georgia

Fundraiser, volunteer in need 2014 – Present

Giving Grace is a rapid response team providing support to homeless individuals and families in our communities with acute needs, along with support for ongoing community programs.

Work directly with rapid response team to assess families in urgent need and help with immediate community outreach to obtain donations as quickly as possible.

Point of contact for donations when helping a family rebuild and rehabilitate.

MJCCA Atlanta, Georgia

Co-Chair, Dance Program 2017 – Present

Chair the committee and act as liaison between professional staff and parents

Plan charitable giving and volunteer activities for dancers, including Ronald McDonald House and senior living homes.

Organize annual dance tour, including the Nashville ballet and performances at Disney World.

Recruit and manage volunteers for multiple events throughout the year including recitals, performances and banquet.

MJCCA Atlanta, Georgia

Co-Chair, Family Reading Festival 2013 – 2016

Planned, organized and ran annual family book and reading festival attracting over 400 people per year.

Selected authors, entertainment and activities; designed event layout and marketing material, managed volunteers and on-the-day logistics and operations.

Norwood London, England

Chair, Young Norwood Media 2008-2012

Norwood is the largest Jewish charity in the UK supporting vulnerable children and their families, children with special educational needs and people with learning disabilities. Norwood helps children and adults to maximize their potential through personalized services designed to enable choice.

Designed, organized, promoted and ran 3 fundraising events per year targeted to London’s young Media professionals, raising over $1.5M over my tenure.

Created Norwood’s first ever Sponsorship Brochure for multiple levels of sponsorship for each event.

Education:

B.A., Speech Communications Athens, Georgia

The University of Georgia 2000-2003

A.C. Reynolds High School Asheville, North Carolina

1995-1999

Training Courses Completed

|Management Development Program (2 year course) |Erwin Zaban Leadership Development Program |

|Advanced Consultative Selling |Advanced Negotiation Skills |

Technical Skills

|Salesforce, Sharepoint, Birst, Confluence |Designed & implemented customized Salesforce interface at TM Forum |

** References Available Upon Request **

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