Chapter 9—Product Concepts
a. revenue-oriented b. operations-oriented c. image-focused d. patronage-oriented e. equity-oriented ANS: B. A focus on matching supply and demand by varying prices to ensure maximum use of productive capacity at any specific point in time is an operations-oriented pricing objective for service firms. PTS: 1 REF: 165 OBJ: 11-4 TYPE: Def ................
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