Weyforth-haas marketing



Video Creative BriefCONTACT INFORMATIONProject Name: Partner:Video Requester:Video Requester Phone Extension:Video Requester Email:KEY CONTACTS (This includes on-site contacts)NameTitlePhone #EmailOBJECTIVEWhat is the ultimate goal of the video? (What is the purpose of the video?)Success criteria: (Describe how you will determine if your video goals/objectives have been met? How will success be measured?)Please explain your video concept: (What is your vision?)What is the distribution plan?Examples: (If available, provide links of similar video examples) What do you like/ dislike about the above examples?Length: (Specify the desired length/time of the video being produced)Style of Video: (Talking Head, Animated, Over the Shoulder, etc.)Is this video part of a larger campaign?What is the life of the finished video?Desired Tone of Video: (Energetic, Sentimental, etc.) Please list any specifics to include: (Ex: Must show a close-up of man’s hand using cell phone. Must ask the question…)Schedule of Planned Tactics:AUDIENCETarget Audience:Desired response from audience:Key message(s):Distribution method: (How and where will this video be used/ presented?Will this video be used on ?RESOURCESEmployees:Equipment:Facilities:Available Talent:Pictures, Clips, Audio, or Other Resources to be Provided by Video Requester:BUDGETBudget for production:Billing Account Code:TIMINGDesired Completion Date:Filming Date:First Proof Date:Revisions Submission Date:Completion Date: ................
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