BUSINESS MODEL FOR DISTRIBUTORS - SmartSchool Education

[Pages:17]BUSINESS MODEL FOR DISTRIBUTORS

Table of Contents

1. About Education Industry 2. Our Business 3. Our Products 4. Target Audience 5. Selling strategy 6.Frequently Asked Questions

About the Education Industry

Education Industry is the one of the fastest growing industry in India. With over 10 crores students and over 3 lacs schools and millions of coaching institutes across the country, there is huge growth potential to do business in education sector with such immense target audience. In-case the product offered is affordable with mass acceptation; there is huge money to be made.

Looking at the current technology powered education industry; there are 2 main products in this sector.

1) Instructor led solution - This is for schools and coaching institutes, which is installed directly into the classroom which is used by the teachers to teach the students. It usually involves a projector, interactive whiteboard, computer and digital educational content in schools and a 32" LCD, computer and digital educational content in coaching institutes.

2) Self study solution - This is for students, which is used directly by children to study in the comfort of their home. This solution helps the students to understand difficult educational concepts using animated content and practice their concepts using assessment modules.

SmartSchool ICT (Classroom license) is our Instructor led solution which is our classroom solution and is already being used in more than thousand classrooms across India in schools.

SmartSchool CoachWell (Coaching Institute Classroom license) is our Instructor led solution which is our coaching institute solution and is being sold through the network of our CoachWell Area Franchisees.

SmartSchool Tutor and SmartSchool ExamGuru both are self study solutions, which are aimed at students, which form the largest consumer segment in this country.

Our Business

Key features of our business model:

Highest possible return Largest possible target segment to sell Revenue on recurring basis. Recession proof business.

Highest Return

Largest Audience

Our Business

Recurring Revenue

Recession Proof

Our Products

SmartSchool ICT (Classroom license)

SmartSchool ICT is an education product for Schools.It contains curriculum mapped education content of classes ranging from Kindergarten to XII. It contains animations, key points, quizzes, interactive simulations and a built in assessment platform where students can get their relative ranks. The software is loaded on the hard disk and can run on any Windows based machine.

For more information about the product, you can refer the product document.

SmartSchool CoachWell (Coaching Institute Classroom license)

We are first company to have a very cost effective solution for coaching institutes. The company is very aggressive towards this segment. We not only license them our brand but we also provide them full content in audio visual format using which they can teach. It not only creates a USP (improves the general perception of the coaching institute) but also provides educational quality assurance.

For more information about the product, you can refer the product document.

What is the need for SmartSchool ICT or SmartSchool CoachWell?

1) Books and teachers can only teach through text but they cannot let the students visualize the educational concepts. As a matter of fact when we see something in the form of a movie we can easily memorize it and retain it for a much longer duration.SmartSchool ICT and SmartSchool CoachWell provide best audio-video visualization of concepts; as a result student is able to remember concepts for longer duration.

2) It creates a USP i.e. it improves the general perception of School as well as of coaching institute.

3) It provides them the opportunity to increase fees thereby making profit by introduction this technology.

4) Some subjects are not taught in the coaching institutes. Using our solution subjects like social science, Hindi, English etc can also be taught.

SmartSchool Tutor

SmartSchool Tutor is an education product for the students, containing curriculum mapped education content for students from classes Kindergarten to XII. The software is loaded on a pen drive or SD card and can run on any Windows/Android based machine. Single license of the software enables the student to access only one class for one year duration.

For more information about the product, you can refer the product document.

What is the need for SmartSchool Tutor?

1) Our solution has been designed and reviewed by the experts from IIT, IIM and NCERT and covers all the subjects of the class.Our solution is available at a fraction of the cost of having good tutors for all the subjects.

2) Books and teachers can only teach through text but they cannot let the students visualize the educational concepts. As a matter of fact when we see something in the form of a movie we can easily memorize it and retain it for a much longer duration.SmartSchool Tutor provides best audio-video visualization of concepts; as a result student is able to remember concepts for longer duration.

3) Students learns maximum during self study. SmartSchool Tutor has been designed to encourage and help the students to do self study.

SmartSchool ExamGuru

SmartSchool ExamGuru is exam testing software for students containing huge collection of questions (more than 1 lac questions) to practice and revise. The question bank is curriculum mapped for students from classes I to XII. It also contains quick study material like Key points, revision notes, practice maps etc. The software is a must for quick revision and practice for securing maximum marks in the examination. Single license of the software enables the student to access all the classes, but for one year duration.

For more information about the product, you can refer the product document.

What is the need for SmartSchool ExamGuru?

1) Our software has the INDIA's Largest Question bank for students to practice.

2) With our software, parents can keep a track of their children's day to day performance in studies.

3) Apart from questions, the software also has huge amount of subjective questions, key points, and revision notes for students to practice and revise.

4) With huge repository of practice content, you no longer require to purchase any costly help books. Hence a perfect affordable solution for any student.

5) Competitive examinations full length test series for AIEEE, IITJEE are part of this package.

Target Audience

The target audience for our product is huge. In-fact our products are more like essential products like food items, which have their customers every-where.

And the best part, every parent wants the best education for their child, so if the product is good, you don't have much resistance from the buyer's side.

However, below are some areas, where you can focus:-

1) Our solution has been designed based upon NCERT curriculum. Our solution is ready from KG to 12th standard. It means you can target all the CBSE affiliated schools, coaching institutes and students studying from KG to 12th standard having computer in their house.

2) Since from KG-5th we have a library concept i.e. there are multiple publishers in the market so we have created a superset i.e. we have created modules from all these books which means we not only give content for their book but also for all the available books. Therefore you can target students from any board examination.We are mapped to all the boards from KG to 5th standard.

3) Also we are in the process of releasing our products for the other state boards very soon from 6th to 10th standards also. So right now you can start with CBSE schools and later can also target state board schools.

4) Based upon the nature of our product we recommend targeting to private schools, coaching institutes and students of households with comfortable income.

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