Pearson A4 Letterhead
Intelligent Business
Pre-Intermediate
General Teaching Programme
_____________________________
Area of Foreign Languages
English
INTELLIGENT BUSINESS
UNIT 1: ACTIVITIES
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To speak about different companies of their country. P. 8.Speaking
• To debate about video games. P. 9. Speaking
• To talk about their daily activities with their partner. P. 10. Speaking
• To make a questions and answers with a partner of a given company. P. 12.
• To make a listening about the proper ways to write e-mails. P. 12. Listening.
• To make a listening about some people and the different activities they do. P. 13. Listening.
1.2 Specific Terms
• About roles and activities. P 10. Vocabulary
• About word building. P. 10. Vocabulary
1.3 Functional Aspects
• To learn the proper ways to greet people. P. 13. Culture at job
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects. .
• To read an article about General Electric and do the corresponding exercises. P. 8. Reading.
• To read an article about game boys and do the corresponding exercises. P. 8. Reading.
2.2. Specific Terms
• About roles and activities. P 10. Vocabulary
• About word building. P. 10. Vocabulary
2.3 Functional Aspects
To identify and use in a correct way the necessary expressions to write an e-mail. P. 12. Listening
2.4 Morphological and syntactic elements
• To know the form and use of the present simple and the present continuous. P 11: Language Check
3 SOCIAL AND PROFESIONAL ASPECTS
3.1 Formal and professional ways to put the profession into practice
• To know the background of a given company and the decisions to be considered. P. 14. Dilemma and Decision
3.2 Professional Practice
• To write an e-mail offering a job. P. 14. Dilemma and Decision
UNIT 2: DATA
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To speak about the things they like in a company. P. 16.Speaking
• To debate about governments, companies and individuals P. 17. Speaking
• To talk about their daily activities with their partner. P. 10. Speaking
• To make a listening about numbers. P. 19. Listening.
• To listen to three people talking about their jobs P. 16. Listening.
• To say some given numbers P. 19. Listening.
• To listen to a girl giving advice and do the given exercises. P. 19. Listening.
• To speak with a partner about the cues they use to learn new vocabulary. P. 19. Speaking
• To make a questions and answers with a partner of a given company. P. 20. Speaking
• To make a listening about internet statistics and do the given exercises. P. 21. Listening.
1.2 Specific terms
• About internet. P. 18. Vocabulary
• About quantity and numbers. P. 18. Vocabulary
1.3 Functional aspects
• To learn certain differences between cultures. P. 21. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a newspaper article (The Economist). Comprehension by answering questions. P. 17: Reading.
2.2 Specific terms.
• A, some, any.
• About internet. P. 18. Vocabulary
• About quantity and numbers. P. 18. Vocabulary
2.4 Morphological and syntactic elements.
• Countable and uncountable. P. 20: Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know the techniques and manners of the ebay company. P. 22. Dilemma and Decision
3.2 Professional Practice.
• To write the conclusion of a market report for ebay. P. 22. Dilemma and Decision
UNIT 3: ETIQUETTE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about politeness at work. P. 24. Preview
• To describe an experience of bad manners P. 25. Speaking
• To talk about businesspeople in one’s country P. 27. Speaking
• To make a listening about politeness. P. 24. Listening.
• To listen to three people talking about etiquette in their jobs P. 27. Listening.
• To make a listening and check the different tones. Listening.
• To listen to six short conversations, polite or less polite P. 29. Listening.
• To make a role play in pairs .P. 28. Speaking
• To make a role play in groups following the given instructions. P. 29. Speaking
1.2 Specific terms.
• About synonyms. P. 26. Vocabulary
• About prefixes. P. 26. Vocabulary.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a newspaper article. Comprehension by answering questions. P. 25: Reading.
• To write an email to a friend. P. 27. Writing.
2.2 Specific terms.
• About synonyms. P. 26. Vocabulary
• About prefixes. P. 26. Vocabulary.
2.3 Functional aspects
• To think over being direct in a conversation. P. 29. Culture at work.
2.4 Morphological and syntactic elements.
• Offers and requests . P. 28. Language Check.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about a workplace bully P. 30. Dilemma and Decision
3.2 Professional Practice.
• To write a friendly email. P. 30. Dilemma and Decision
UNIT 4: IMAGE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about brands. P. 34. Preview. P. 37, Speaking.
• To talk about the importance they give to fashion P. 34. Speaking
• To talk about the prices of designer labels. P. 35. Speaking
• To listen to three people talking P. 39. Listening.
• To make a listening and check the different tones. Listening..
• To describe the items presented in the book .P. 38, 39. Speaking
1.2 Specific terms.
• About fashion 36: Vocabulary.
• About the fashion industry. P. 38: Vocabulary.
• About word building. P. 38: Vocabulary.
1.3 Functional aspects.
• To speak about being honest or diplomatic. P. 39. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text of The Economist and to do the comprehension exercises . P. 35.
2.2 Specific terms.
• About fashion 36: Vocabulary.
• About the fashion industry. P. 38: Vocabulary.
• About word building. P. 38: Vocabulary.
2.4 Morphological and syntactic elements.
• Comparatives and superlatives. P. 37. Language check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about Volkswagen bugs. P 40. Dilemma and Decision
3.2 Professional Practice.
• To write a memo to the senior manager. P. 40. Dilemma and Decision
UNIT 5: SUCCESS
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about success. P. 42. Preview.
• To talk about a successful company. P.42. Speaking
• To talk about popular soft drinks. P. 43. Speaking
• To listen to the CEO of a successful company and the do the given exercises P. 42. Listening.
• To make a listening about setting up new business. P. 45. Listening..
• To speak about business failures .P. 45. Speaking
• To speak about six key events in one’s life. P. 46. Speaking.
• To listen to the story of Ben Hope and then to talk about it. P. 47. Speaking and listening.
1.2 Specific terms.
• About companies.
• About opposites. P. 44. Vocabulary.
• About business failure. P. 44. Vocabulary.
1.3 Functional aspects.
• Telling stories. P. 47. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read an article from a given magazine and to do the given exercises. P 43: Reading.
2.2 Specific terms.
• About companies.
• About opposites. P. 44. Vocabulary.
• About business failure. P. 44. Vocabulary.
2.4 Morphological and syntactic elements.
• Past simple of verbs p. 46.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about organic growth P.48 Dilemma and Decision
3.2 Professional Practice.
• To write a memo offering these products.P. 48. Dilemma and Decision
UNIT 6: FUTURE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about ventures into space. P. 50. Preview.
• To debate about space. P.50-51. Speaking
• To talk about capitalism. P. 53. Speaking
• To make a listening about venture capital and do the given exercises. P. 53. Listening.
• To make a listening about a company and do the given exercises. P. 55. Listening..
• To speak about major events that will take place during the following year P.54. Speaking
1.2 Specific terms.
• About Financing ventures. P. 52. Vocabulary.
• About Collocations. P. 52. Vocabulary.
1.3 Functional aspects.
• To debate about past or future. P. 55. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a description of the space and do the given exercises. P 50. Reading
• To read an article and do the corresponding exercises. P. 51.
2.2 Specific terms.
• About Financing ventures. P. 52. Vocabulary.
• About Collocations. P. 52. Vocabulary.
2.4 Morphological and syntactic elements.
• To know the form and use of modals pf possibility. P. 54. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about risky ventures. P.56 Dilemma and Decision
3.2 Professional Practice.
• To write a memo to some colleagues. P. 56. Dilemma and Decision
UNIT 7: LOCATION
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about good locations. P. 60. Preview.
• To debate about working abroad. P. 60-63. Speaking
• To discuss the organization of a meeting. P. 64. Speaking
• To make a listening about an office abroad and do the given exercises. P. 63. Listening.
• With a partner, to prepare a plan for a trip. P.65. Speaking
1.2 Specific terms.
• About typical places in a region. P. 60. Vocabulary.
• About collocations. P. 62-63. Vocabulary.
• About multi-part verbs. P. 62-63. Vocabulary.
1.3 Functional aspects.
• To make plans. P. 65. Culture at work.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read an article from The economist and to do the given exercises . P. 61. Reading.
• To write an email to some colleagues. P. 64. Writing
2.2 Specific terms.
• About typical places in a region. P. 60. Vocabulary.
• About collocations. P. 62-63. Vocabulary.
• About multi-part verbs. P. 62-63. Vocabulary.
2.3 Morphological and syntactic elements.
• To express future plans and intentions. P. 63. Language Check.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about a new location. P.66 Dilemma and Decision
3.2 Professional Practice.
• To write a memo to the staff of the hotel. P. 66. Dilemma and Decision
UNIT 8: JOB SEEKING
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about starting a career. P. 68. Preview.
• To debate about starting careers in their country. P. 68. Speaking
• To talk about on-line jobs. P. 69. Speaking
• To make a listening about three people talking about the ways they started their careers P. 68. Listening.
• To make a listening about preparing a CV. P. 73. Listening.
• To speak and practice about preparing a CV. P. 73. Speaking.
2. Specific terms.
• About jobs.
• About activities. P. 70. Vocabulary.
• About the application process. P. 70. Vocabulary.
• To find a job P. 70. Vocabulary.
1.3 Functional aspects.
• Fixed procedures and flexibility. P. 73. Culture at work.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises P. 69. Reading.
• To read a text from The site. P. 71. Reading.
2.2 Specific terms.
• About jobs.
• About activities. P. 70. Vocabulary.
• About the application process. P. 70. Vocabulary.
• To find a job P. 70. Vocabulary.
2.3.Morphological and syntactic elements.
• The imperative. P. 72. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To read a text about love or money. P.74. Dilemma and Decision
3.2 Professional Practice.
• To write an informal letter giving advise. P. 74. Dilemma and Decision
UNIT 9: SELLING
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss the ways to promote a product. P. 76. Preview.
• To debate about students’ ethical behaviour. P. 77. Speaking
• To talk about the advantages and disadvantages of using e-mail contact costumers. P. 79. Speaking
• To make a listening about a product launch. P. 79. Listening.
• To make a listening and do the given exercises. P. 81.Listening.
• To speak about the qualities of a sales representative. P.80. Speaking.
1.2 Specific terms.
• About selling.
• About word Building. P. 78. Vocabulary.
1.3 Functional aspects.
• Showing reactions. P. 81. Culture at work.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text about marketing to students. P 77. Reading.
2.2 Specific terms.
• About selling.
• About word Building. P. 78. Vocabulary.
2.4 Morphological and syntactic elements.
• Modals of obligation . P. 79. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know the guerrilla marketing. P.82. Dilemma and Decision
3.2 Professional Practice.
• To write a formal email. P. 82. Dilemma and Decision
UNIT 10: PRICE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about price trends P. 86. Preview.
• To debate about money. P. 86. Speaking
• To talk about the advantages and disadvantages of chain stores and small shops. P.87. Speaking
• To make a listening about pricing strategy. P. 89. Listening.
• To listen to the descriptions of some given graphs and do the exercises P. 91.Listening.
• To debate about improving profitability. P.89. Speaking.
• To discuss the prices of some given items with a partner. P. 90. Speaking.
• With a partner, to describe the graphs given. P. 91. Speaking.
1.2 Specific terms.
• About prices.
• About synonyms. P. 88. Vocabulary.
• About verbs that take an object.. P. 88. Vocabulary.
• Verbs. P. 88. Vocabulary.
1.3.Functional aspects.
• The importance of explanations. P. 91. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises. P. 87. Reading
2.2 Specific terms.
• About prices.
• About synonyms. P. 88. Vocabulary.
• About verbs that take an object.. P. 88. Vocabulary.
• Verbs. P. 88. Vocabulary.
2.3. Morphological and syntactic elements.
• The present perfect. P. 89. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know about the stock market challenge. P.92. Dilemma and Decision
3.2 Professional Practice.
• To find the best decisions. P. 92. Dilemma and Decision
UNIT 11: INSURANCE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about insurances. P. 94. Preview. Speaking
• To make a honesty quiz. P. 99. Speaking
• To discuss the given questions in pairs. P.99. Speaking
• To make a listening about the structure of an insurance company P. 95. Listening.
• To listen to the discussion between three people and do the exercises P. 99.Listening.
1.2 Specific terms.
• About insurance. P. 95. Vocabulary
• About problems. P. 94. Vocabulary.
• About insurance fraud P. 95. Vocabulary.
1.3 Functional aspects.
• To discuss the choice of interrupting or not. P. 99. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read an extract from a website P. 94. Reading
• To read a text and do the given exercises. P. 96. Reading.
2.2 Specific terms.
• About insurance. P. 95. Vocabulary
• About problems. P. 94. Vocabulary.
• About insurance fraud P. 95. Vocabulary.
2.3. Morphological and syntactic elements.
The passive voice. P. 98. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To read about taking a fair decision. P.100. Dilemma and Decision
3.2 Professional Practice.
• To write a letter to an insurance company. P. 100. Dilemma and Decision
UNIT 12: SERVICE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about the situations to complain. P. 102. Preview. Speaking
• To describe the given situations. P. 106. Speaking
• To role play a phone call . P.106. Speaking
• To make a listening about a costumer service staff P. 105-106. Listening.
1.2 Specific terms.
• About feedback on service. P. 102. Vocabulary
• Dealing with complaints.. P. 104. Vocabulary.
• Synonyms. P. 104. Vocabulary.
• Collocations. P. 104. Vocabulary.
1.3 Functional aspects.
• Showing emotion. P. 107. Culture at work.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises . p. 103. Reading
2.2 Specific terms.
• About feedback on service. P. 102. Vocabulary
• Dealing with complaints.. P. 104. Vocabulary.
• Synonyms. P. 104. Vocabulary.
• Collocations. P. 104. Vocabulary.
2.4 Morphological and syntactic elements.
Conditional 1 . P. 105. Language check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To read about service not included. P.108. Dilemma and Decision
3.2 Professional Practice.
• To write a short report showing problems and solutions. P. 108. Dilemma and Decision
UNIT 13: PRODUCTIVITY
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To discuss about the factors that increase productivity. P. 112. Preview. Speaking
• To debate about productivity. P. 112-113. Speaking
• In groups of four, to discuss how to make meetings more efficient . P.117. Speaking
• To make a listening and do the exercises. P. 112-115. Listening.
• To make a listening and make the extracts. P. 117. Listening
1.2 Specific terms.
• About designing a delivery P. 114. Vocabulary
• About just in time production. P. 114. Vocabulary.
• About efficient stock control. P. 115. Vocabulary.
1.3 Functional aspects.
• Managing time. P. 117. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from the Economist and do the given exercises. P. 113.
2.2 Specific terms.
• About designing a delivery P. 114. Vocabulary
• About just in time production. P. 114. Vocabulary.
• About efficient stock control. P. 115. Vocabulary..
2.3 Morphological and syntactic elements.
• Adjectives and adverbs. P. 115. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• Bonus or bust P.118. Dilemma and Decision
3.2 Professional Practice.
• To write a memo to the staff. P. 118. Dilemma and Decision
UNIT 14. CREATIVITY
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• In groups, to discuss creative solutions to given problems. P. 120. Preview.
• To debate about great innovators P. 121 Speaking
• To discuss about the things that make life easier . P.125. Speaking
• To make a listening about developing company creativity and do the exercises. P. 123. Listening.
• To make a listening and do the exercises P. 125. Listening
• To practice the pronunciation of some nouns and adjectives. P. 123. Pronunciation.
1.2 Specific terms.
• About multi-part verbs P. 122. Vocabulary
• About suffixes. P. 122 Vocabulary.
• About solutions.
1.3 Functional aspects.
• Showing disagreement. P. 125. Culture at work.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text and do the given exercises. p. 121.
2.2 Specific terms.
• About multi-part verbs P. 122. Vocabulary
• About suffixes. P. 122 Vocabulary.
• About solutions.
2.3 Functional aspects.
• To write a fax.
2.4 Morphological and syntactic elements.
Conditional 2. P. 123. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• Gold rush P.126. Dilemma and Decision
3.2 Professional Practice.
• To write the summary of a meeting. P. 126. Dilemma and Decision
UNIT 15: MOTIVATION
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the things that motivate to work harder. P. 128. Preview.
• To speak that something that has changed their personal life P. 132. Speaking
• To make a listening about the things that motivate workers and do the exercises. P. 128. Listening.
• To make a listening about what workers need in order to feel motivated and do the exercises P. 132. Listening
• To make a listening and do the exercises. P. 133. Listening
1.2 Specific terms.
• About personal qualities. P. 130. Vocabulary
• About management styles. P. 130.Vocabulary.
• About multi part verbs. P. 130. Vocabulary.
1.3 Functional aspects.
• Formal and informal presentations. P. 133. Culture at work
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and do the given exercises. p. 129. Reading
2.2 Specific terms.
• About personal qualities. P. 130. Vocabulary
• About management styles. P. 130.Vocabulary.
• About multi part verbs. P. 130. Vocabulary.
2.4 Morphological and syntactic elements.
Form and use of the present perfect and past simple . P. 131. Language Check
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• Hot-desking P.134. Dilemma and Decision
3.2 Professional Practice.
• To write a memo to the staff presenting a taken decision. P. 134. Dilemma and Decision
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