1. STARBUCKS COFFEE: EXPANSION IN ASIA
Expansion into new product markets and distribution channels: Starbucks Via (instant coffee), Frappuccino bottled coffee for the grocery channel, and providing drive through service had been successful. Threats. Increasingly intense competition – domestically and overseas. Between 2000 and 2005, the number of coffee shops in the U.S. increased by 70%. This totaled for approximately one … ................
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