Dispositions - Michigan



English Language Arts Grade: 12 Disposition: Leadership Class: Marketing II Core Text: Michael Jordan and the New Global Capitalism

Developed by Ken Krause (Fitzgerald), David Moutrie (Fraser), John Saba and Anthony Wright (Warren Consolidated)

| |Dispositions |Literary Genre Focus/ Anchor |Linking Texts |Genre Study and Literary Analysis |Reading, Listening/Viewing |Writing, Speaking, Expressing |On-Going Literacy Development|

| |Big Ideas/Themes |Texts | | |Strategies and Activities |Strategies and Activities | |

| |Essential Questions | | | | | | |

| | | |Narrative Text |Informational Text | | | | |Unit

Plan

|Big Ideas

▪ Leadership

▪ Ethical Choices

▪ Decision Making

▪ Risk taking

Theme:

▪ Leaders have a social responsibility to their community.

▪ My role in the world extends beyond my front door.

▪ Decisions have long term effects.

Focus Questions

▪ What are the characteristics of good leadership?

▪ Who is in a position to help me effect change?

▪ What difference does a name make?

▪ Do leaders need to have a code of ethics?

Essential Questions

▪ How can I effectively articulate my opinions and perspective?

▪ How can I create the world I want to live in?

▪ What leadership qualities will I need to take with me from high school?

▪ How can I use my talents to create new opportunities for myself and others?

Quotation(s)

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere” – Lee Iacocca

“The greatest problem with communication is the illusion that it has been accomplished."

- George Bernard Shaw |Literary Nonfiction:

Michael Jordan and the New Global Capitalism

By Walter LaFeber

Chapter 1 Online:



The Thrifty Years the Life of Hendrik Meijer by Hendrik Meijer

Informational Text

Zapp! The Lightning of Empowerment: How to Improve Productivity, Quality, and Employee Satisfaction

by William Byham and Jeff Cox

|Media

Frontline: The Persuaders (video)



Frontline: Is Wal-Mart Good for America (video)



Models of Leadership:

Opening scene of Patton, Braveheart, and Martin Luther King

Article:

“Follow the Bouncing Ball:

Walter LaFeber laments the swooshification of the world” by Jay R. Mandle



Article:

Walk Awhile In My Shoes: Gut Level, Real-World Messages Between Managers and Employees

by Eric Harvey and Steve Ventura

Article:

“Living on Minimum Wage”



Poetry:

Advertising Jingles/Slogan

Speeches/Essays

“I Have a Dream”

Interviews

Internet Links to Resources

How Media Shapes Perception



The World Fact Book



|Genre Study

Characteristics of

▪ literary nonfiction

▪ autobiography

▪ memoir

Literary Elements

▪ tone

▪ point of view

▪ theme

▪ greed and gain as motivators for capitalism

▪ complex human dilemmas

Literary Devices

▪ narration

▪ objective

▪ sequence

▪ scope

▪ propaganda

▪ characterization

Historical/Cultural

▪ Relevance of marketing and personal choices.

▪ The role of leadership in the 21st Century.

Critical Perspectives

▪ Examine leadership dilemmas and ethics.

|Genre Study

Characteristics of

▪ newspaper articles

▪ magazine articles

▪ book reviews

▪ interviews

▪ editorial

▪ essay

▪ documentary

▪ data

▪ potential outcomes

Expository Elements

▪ Description

▪ Cause/effect

▪ Problem/solution

Organizational Patterns

▪ graphs

▪ charts

▪ lists

Features

▪ technical vocabulary

▪ marketing analysis to assess effectiveness of advertisements

▪ citations

Historical/Cultural

▪ Relevance of marketing and personal choices.

▪ The role of leadership in the 21st Century.

▪ Influence of the American Culture on the World Market.

|Reading

▪ Activate prior knowledge regarding decisions and leadership choices made within previous required texts (TKM, OMM, HF, etc).

▪ Complete an anticipation guide.

▪ Clarify, question, predict, make inferences, and monitor their comprehension of the text.

▪ Discuss author’s word choice and idea development

Listening/Viewing

▪ Actively participate in small and large group discussions about literature

▪ Participate in Think Alouds

▪ Read and discuss literary criticism and book reviews of Michael Jordan and the New Global Capitalism

By Walter LaFeber

|Writing to Learn

▪ Quick Writes

▪ Focus Questions

▪ Graphic Organizers

▪ Journaling

Writing to Demonstrate Learning

▪ Written response to focus questions with text support graded with rubric

▪ Write and present a marketing plan based upon their code of ethics.

▪ Write a comparative essay on the leadership styles of two modern day leaders.

▪ Write an argumentative essay on the following question: Do companies have an obligation to verify their claims with the researcher, or is it OK to use the research out of context?

▪ Write a letter to the editor or political leader discussing their social responsibility regarding their role in monitoring marketing strategies and the effects on the community.

Research Options

Students will research and learn about specific piece of legislation or important governmental policy, including historical context, arguments for and against, and ultimate impact. Based upon their research, they will write a critique of the language used and impact of marketing on that particular policy.

Research and write a persuasive essay regarding the marketing of a specific item in a foreign country.

Authentic Writing

Students will examine the American Marketing Associations Code of Ethics and write their own code of ethics.

Speaking

Students will debate about how communities across the United States are considering whether or not to sell naming rights to things that were once named after locations, contributors, function, or in honor of special achievement.

Students will debate the ethical dilemma of selling name brand products to raise money for educational purpose.

Conduct an interview (role playing) based upon one of the individuals from the Frontline series The Persuaders.

|Student Goal Setting and Self-Evaluation Strategies

▪ Maintain writing portfolio

▪ Reflect on selected journal entry

▪ Reflect on two pieces of unit writing that represent best effort

Daily Fluency

Reading

▪ Engage in partner reading

▪ Participate in choral reading

Writing

▪ Respond with quickwrites

Vocabulary Development

▪ words from selection

▪ academic and technical vocabulary

Writing Strategies

▪ process writing

▪ language appropriate for purpose and audience

▪ using MLA conventions citing sources

▪ using proofreading checklist/rubric

▪ using sophisticated sentence structure

▪ note taking

▪ Evaluate own writing

Grammar Skills

Grammar mini lessons

Editing skills

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