Dispositions - Michigan
English Language Arts Grade: 12 Disposition: Leadership Class: Marketing II Core Text: Michael Jordan and the New Global Capitalism
Developed by Ken Krause (Fitzgerald), David Moutrie (Fraser), John Saba and Anthony Wright (Warren Consolidated)
| |Dispositions |Literary Genre Focus/ Anchor |Linking Texts |Genre Study and Literary Analysis |Reading, Listening/Viewing |Writing, Speaking, Expressing |On-Going Literacy Development|
| |Big Ideas/Themes |Texts | | |Strategies and Activities |Strategies and Activities | |
| |Essential Questions | | | | | | |
| | | |Narrative Text |Informational Text | | | | |Unit
Plan
|Big Ideas
▪ Leadership
▪ Ethical Choices
▪ Decision Making
▪ Risk taking
Theme:
▪ Leaders have a social responsibility to their community.
▪ My role in the world extends beyond my front door.
▪ Decisions have long term effects.
Focus Questions
▪ What are the characteristics of good leadership?
▪ Who is in a position to help me effect change?
▪ What difference does a name make?
▪ Do leaders need to have a code of ethics?
Essential Questions
▪ How can I effectively articulate my opinions and perspective?
▪ How can I create the world I want to live in?
▪ What leadership qualities will I need to take with me from high school?
▪ How can I use my talents to create new opportunities for myself and others?
Quotation(s)
“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere” – Lee Iacocca
“The greatest problem with communication is the illusion that it has been accomplished."
- George Bernard Shaw |Literary Nonfiction:
Michael Jordan and the New Global Capitalism
By Walter LaFeber
Chapter 1 Online:
The Thrifty Years the Life of Hendrik Meijer by Hendrik Meijer
Informational Text
Zapp! The Lightning of Empowerment: How to Improve Productivity, Quality, and Employee Satisfaction
by William Byham and Jeff Cox
|Media
Frontline: The Persuaders (video)
Frontline: Is Wal-Mart Good for America (video)
Models of Leadership:
Opening scene of Patton, Braveheart, and Martin Luther King
Article:
“Follow the Bouncing Ball:
Walter LaFeber laments the swooshification of the world” by Jay R. Mandle
Article:
Walk Awhile In My Shoes: Gut Level, Real-World Messages Between Managers and Employees
by Eric Harvey and Steve Ventura
Article:
“Living on Minimum Wage”
Poetry:
Advertising Jingles/Slogan
Speeches/Essays
“I Have a Dream”
Interviews
Internet Links to Resources
How Media Shapes Perception
The World Fact Book
|Genre Study
Characteristics of
▪ literary nonfiction
▪ autobiography
▪ memoir
Literary Elements
▪ tone
▪ point of view
▪ theme
▪ greed and gain as motivators for capitalism
▪ complex human dilemmas
Literary Devices
▪ narration
▪ objective
▪ sequence
▪ scope
▪ propaganda
▪ characterization
Historical/Cultural
▪ Relevance of marketing and personal choices.
▪ The role of leadership in the 21st Century.
Critical Perspectives
▪ Examine leadership dilemmas and ethics.
|Genre Study
Characteristics of
▪ newspaper articles
▪ magazine articles
▪ book reviews
▪ interviews
▪ editorial
▪ essay
▪ documentary
▪ data
▪ potential outcomes
Expository Elements
▪ Description
▪ Cause/effect
▪ Problem/solution
Organizational Patterns
▪ graphs
▪ charts
▪ lists
Features
▪ technical vocabulary
▪ marketing analysis to assess effectiveness of advertisements
▪ citations
Historical/Cultural
▪ Relevance of marketing and personal choices.
▪ The role of leadership in the 21st Century.
▪ Influence of the American Culture on the World Market.
|Reading
▪ Activate prior knowledge regarding decisions and leadership choices made within previous required texts (TKM, OMM, HF, etc).
▪ Complete an anticipation guide.
▪ Clarify, question, predict, make inferences, and monitor their comprehension of the text.
▪ Discuss author’s word choice and idea development
Listening/Viewing
▪ Actively participate in small and large group discussions about literature
▪ Participate in Think Alouds
▪ Read and discuss literary criticism and book reviews of Michael Jordan and the New Global Capitalism
By Walter LaFeber
|Writing to Learn
▪ Quick Writes
▪ Focus Questions
▪ Graphic Organizers
▪ Journaling
Writing to Demonstrate Learning
▪ Written response to focus questions with text support graded with rubric
▪ Write and present a marketing plan based upon their code of ethics.
▪ Write a comparative essay on the leadership styles of two modern day leaders.
▪ Write an argumentative essay on the following question: Do companies have an obligation to verify their claims with the researcher, or is it OK to use the research out of context?
▪ Write a letter to the editor or political leader discussing their social responsibility regarding their role in monitoring marketing strategies and the effects on the community.
Research Options
Students will research and learn about specific piece of legislation or important governmental policy, including historical context, arguments for and against, and ultimate impact. Based upon their research, they will write a critique of the language used and impact of marketing on that particular policy.
Research and write a persuasive essay regarding the marketing of a specific item in a foreign country.
Authentic Writing
Students will examine the American Marketing Associations Code of Ethics and write their own code of ethics.
Speaking
Students will debate about how communities across the United States are considering whether or not to sell naming rights to things that were once named after locations, contributors, function, or in honor of special achievement.
Students will debate the ethical dilemma of selling name brand products to raise money for educational purpose.
Conduct an interview (role playing) based upon one of the individuals from the Frontline series The Persuaders.
|Student Goal Setting and Self-Evaluation Strategies
▪ Maintain writing portfolio
▪ Reflect on selected journal entry
▪ Reflect on two pieces of unit writing that represent best effort
Daily Fluency
Reading
▪ Engage in partner reading
▪ Participate in choral reading
Writing
▪ Respond with quickwrites
Vocabulary Development
▪ words from selection
▪ academic and technical vocabulary
Writing Strategies
▪ process writing
▪ language appropriate for purpose and audience
▪ using MLA conventions citing sources
▪ using proofreading checklist/rubric
▪ using sophisticated sentence structure
▪ note taking
▪ Evaluate own writing
Grammar Skills
Grammar mini lessons
Editing skills
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