DOI: 10 .1515/auseb-2015-0004 Predicting Customer Churn and Retention ...
DOI: 10 .1515/auseb-2015-0004. 68 ADEBIYI, OYATOYE, MOJEKWU 1. Introduction The study applies Markov chain modelling to predict customers’ churn and retention rates in the Nigerian telecommunication industry . The telecommunication industry was chosen for this study owing to the reports that among all industries suffering from customers ... ................
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