Welcome to the University of Warwick



ABSTRACT BOOKLET



DiscourseNet Congress #2

Interdisciplinary Discourse Studies

Theory and Practice

#DNC2

University of Warwick, Westwood campus

Coventry CV4 8EE, United Kingdom

September 13-15, 201

Table of contents

Keynote speeches 11

Michał Krzyżanowski – Discursive Shifts, Recontextualisation and the Multi-Level Critique of Discourse: Challenges in Critical Discourse Studies 11

Ann Phoenix – Narratives and the Psychosocial in Discourse Studies 12

Round Table: Experiences and challenges with groups and associations 15

Concluding discussion and the future of Discoursenet 15

Discourse Analysis – from Theory to Application to Impact 16

Abstracts of talks 18

Angermuller Johannes – Discourse and social antagonism. For a Strong Programme in Discourse Studies 18

Angouri Jo – The many impacts of/in sociolinguistic work 19

Badir Sémir – A survey of the semiotic analysis of academic discourse 21

Badoi Delia Georgiana – Critical Policy Sociology as Innovation? The Circulation of the intellectual discourse of social scientists working in the policy making process 23

Bardaoui Ismail – A Linguistic Analysis of the Political Discourse of the Justice and Development Party’s Pre-Government and In-Government Discourse 25

Becker Matthias Jakob – Antisemitic parlance in readers' comments of the left-liberal newspapers Die Zeit and The Guardian 26

Borrelli Giorgio – Discourse Studies and materialistic semiotics: proposals for a terminological (and theoretical) convergence 27

Eduardo Chávez-Herrera – Similar roots. New relationships? Discourse analysis and semiotics 28

Cheong Huey Fen – Action-Oriented Approach to Discourse: A 'functional' alternative for a 'functional' discourse analysis? 29

Chilton Paul – Discourse, Meaning, Mind …and power 30

Chimbwete Phiri Rachel – Regulating the discourse of HIV/AIDS in health consultations in Malawi 31

Clyne Eyal – Which comes first, language or discourse? The case of the Zionist language and its untranslatables 32

Dufour Francoise – The distributed agency in the discursive construction of e-academic identities 33

Efthymiadou Christina –Performing trust in business partnerships: a discourse analytical perspective 34

Farrelly Michael – Using Nvivo for Identifying and Coding Intertextuality in CDA 35

Fragonara Aurora – Empathy as a key concept for analysing political discourse : the example of tweets by politicians 36

Furko Peter – Manipulative reports in mediatized political discourse 37

García-Jerez M.E. – Critical Discourse Analysis and Rhetorical Criticism. Understanding the Relevance of Ideology in Academic Writing [POSTER] 39

Georgakopoulou Alexandra – Small stories 'impact': A case of re-, trans- and poly-storying 40

Gharbi Mariem & Ben Amor Riadh – Adopting and Adapting Interdisciplinary Toolkits to Analyzing Public Apologies 41

Hah Sixian – Positioning practices of academic researchers in research interviews 43

Hart Chris – 'Riots engulfed the city': An experimental approach to legitimating effects in discourses of disorder 44

Horrod Sarah – From policy to practice: exploring recontextualisation within higher education 44

Husson Anne Charlotte – Thinking with metaphors: a genealogy of articulation in discourse studies 46

Jiménez Lucía –Discourse and information quality: analysing referred speech in two Spanish public television services 47

Kaal Bertie – Discourse- Space Studies and applications: Finding variation in coordinate systems of discourse rationales 48

Kedves Ana & Sue Wharton – Identifying ‘social actors’ in text: an heuristic model 50

Kelsey Darren – Brexit, Farage and the Hero’s Journey: A discourse-mythological analysis of archetypes, affect and ideology 50

Kerboua Salim – Collective Identity and the Discursive Construction of Insecurity: Exploring “Eurabia,” Islamofascism,” and “the Great Replacement” Theses 52

Keszei Barbara, Péter Brózik, Andrea Dúll – Linking psychological drawing analysis and discourse analysis 53

Veronika Koller, Marlene Miglbauer –"The people have spoken": vox pops on the 2016 British EU referendum and the Austrian presidential elections 55

Krasnopeyeva Ekaterina – When Your Favorite Vlogger Starts to Speak Russian: Investigating the Discursive Spaces around Fan-Subbed and Fan-Dubbed YouTube Channels 56

Krce Ivancic Matko –Psychoanalysis as a theory of discourse: the fantasmatic life of power 57

Krinninger Stefanie – Art Discourses and Aesthetic Practice “before the Era of Art” – A Corpus Analytic Approach 58

Liaqat Qurratulaen –Foucauldian Discourse Analysis of Power Structures in the Novel A God in Every Stone by Kamila Shamsie [POSTER] 60

Ludley Maike – Cultural Policymaking as discourse – The case of the European Capital of Culture “RUHR.2010“ 61

Madsen Dorte – The logic of equivalence in academic discourse? 62

Maheshwari Disha –Understanding Power, Gender, and Identity Negotiation at School through Classroom Interaction: Case study of a Teenage Indian Girl 63

Mironova Irina & Natalia E. Gronskaya Contested Ideologeme. The Role of Competitive Sub-disciplinary Discourses in the Process of Defining the Term 64

Moeller Chris – The normalisation of food charity in the UK: Discourse and dispositive analysis as practised critique 65

Mulderrig M Jane – Powers of Attraction: Multimodal strategies of emotional governance in UK health policy 66

Muñoz Falconi Giovanna & Antoni Castelló Tarida – Conceptual Networks in the Discourse: A Proposal for a Methodological Approach to Political Discourse Analysis 68

Nacucchio Ailin – A methodological proposal for analysing temporality as a dimension of political discourse 69

Nonhoff Martin – Populism and the Promise of Radical Democracy 70

Ohia Margaret & Paweł Nowak – Communication strategies of representing black people in media discourse in Poland (2012-2016) 71

Olechowska Agnieszka Joanna – Paradigmatic discourse in official pedagogical discourse [POSTER] 72

Orfanò Bárbara – The use of pragmatic markers in spoken interlanguage: a corpus- based study of a group of Brazilian university students 72

Page Ruth & Jill Walker – Rettberg Snap Chat News Stories: Collectivising Protests in Emerging Forms of ‘Citizen Journalism’ 74

Parker Ian – New Vocabularies of Resistance: Interventions at the intersection of radical theory and practice 76

Pascual Mariana & Stella Bullo – Argentina after the return to democracy: An Appraisal study of media representations of pain and memory 77

Porsché Yannik – Public Representations of Immigrants in Museums – Exhibition and Exposure in France and Germany 78

Porstner Ilse – Approaching postcolonial narratives in history textbooks: institutionalised patterns of reading “colonialism” and discursive negotiation of meaning. Analysis of classroom talk text-related 79

Rheindorf Markus – Changing national identities: discourse historical perspectives and methodological challenges 80

Richard Arnaud – Massacre: the power of discourse. The case of commemorative naming in Haiti 81

Richardson John – Sharing values to safeguard the future: British Holocaust Memorial Day Commemoration as Epideictic rhetoric 82

Rochford Shivani – An Exploration into The Nature of Audience Interjections On Exchanges Between The Prime Minister and The Leader of the Opposition During Prime Minister’s Questions [POSTER] 83

Roderick Ian – The Active Learning Classroom as Multimodal Metaphor for Future Employability 84

Scholz Ronny – Assessing national language contexts in the age of globalised communication practices 85

Schroeter Melani – The ‘Silent Majority’. Anti-political correctness and the appropriation of ‘discourse’ by the New Right 87

Irina Semeniuk – Discourse-Forming Concepts and Merictocratic Discourse: Bridging the Gap [POSTER] 88

Sharafutdinova Olesia – V. Putin’s “Language of Power” in the Modern Mediatized Society: Qualitative and Quantitative Analysis 89

Shutova Tatiana – Construction of 'Democracy' in American Counterterrorism Discourse (1972 – 2016) 91

Singh Jaspal – Analytical ethics: The problem of analysing interaction in the field from the armchair 92

Sjögren Maria – The Discursive Construction of Citizens' Dialogues 93

Spiessens Anneleen – Discourse Studies in conflict: a multimodal analysis of Russian news translation on the Ukraine and Syria 94

Stachowiak Jerzy – Managerial Correctness. A Concept and its Empirical Grounding 96

Stibbe Arran – Ecolinguistics 97

Taha Maisa C. – Managing hypervisibility: Discourse as phronetic practice among Muslim American Women 98

Temmar Malika – French philosophers on society. Analysing interviews with philosophers  about the terrorist attacks in print media 99

Tian Hailong – Vertical interplay of discourses and Control of social practice: How a man is executed and exonerated? 100

Tomaskova Renata –University Research blogs as Ways to Knowledge Dissemination and Knowledge Construction 100

Trindade Luiz Valerio – It is not that funny. Critical analysis of racial ideologies embedded in racialized humour discourses on Facebook in Brazil 102

Uhlendorf Niels Christopher – Becoming the perfect immigrants“ – Discourses of self-optimisation in the context of immigration and its impacts on subjections 103

Vilar-Lluch Sara – Construction of identity in the psychiatric institutional discourse: ADHD in the DSM-V. An approach from Critical Linguistics in SFL framework 104

Virtanen Mikko T. – Functions of storytelling in popular science books 105

Way Lyndon – The potential and limits of political discourse in music performance 106

Wieners Sarah & Susanne Weber – Analyzing Institutional Talk The potential of Videography for Organizational Discourse Analysis 107

Weightman Elizabeth –Reflexive psychoanalytic discourse research into the containment of mental disturbance in an NHS Trust 109

Wonseok Kim – A Critical Look at the Discourse of Educational Neutrality: De/Politicisation of Education in South Korea, 1987 to the Present 110

Wróblewska Marta Natalia – What kind of creatures have we become? Academic technologies of the self in the context of REF 2014 and the Impact Agenda 111

Yanagida Ryogo –(Im)politeness and Three Forms of Capital 112

Yip Adrian – Online representations of female and male tennis players: Content analysis and critical discourse analysis as complementary methodologies 114

Zamri Norazrin – The ‘good mother’ – Expectations versus realities: Discursive identity construction among Malaysian new mothers 114

Zapf Holger – Tunisian intellectuals after the revolution: The hegemonic project of anti-Islamism 116

Zapletalová Gabriela – MOOCs as digital ecologies: participation frameworks and knowledge construction in e-learning discussion fora 117

Zappettini Franco – Power to the people? Mediatizing populist ideologies in the Brexit campaign 118

Zezulka Kelli – Power, uncertainty and proximity: Person deixis and the language of theatre production 119

Zienkowski Jan – Articulation as a guiding principle for analyzing the interpretive functions of discourse: a heuristic for investigating the metapolitics of anti-labor union discourse 120

Zierold Alexandra – Pushing Boundaries with Discursive Pragmatics: The “Refugee Crisis” as A Crisis of Consciousness 121

Keynote speeches

Michał Krzyżanowski – Discursive Shifts, Recontextualisation and the Multi-Level Critique of Discourse: Challenges in Critical Discourse Studies

Ann Phoenix – Narratives and the Psychosocial in Discourse Studies

 

One of the major developments in narrative research has arisen from the productive contestation between those advocating a ‘small narrative’ approach and those advocating a ‘big narrative’ approach. This debate, between those who agree that language and narratives are central to researching social life, highlights the ways in which ontological and epistemological issues make particular methodological possibilities and choices feasible and preferable and others dispreferred.  The impetus for the ‘small narrative’ approach came from conversation analysts interested in naturally occurring talk as action and the everyday minutiae of apparently inconsequential talk, as well as when people speak at length about their lives and so the ‘big’ events that have happened to them.

 

Analysis of ‘small stories’ (now frequently referred to as ‘narratives-in-interaction’ enables attention to how people build their narratives and the performative work done by the narratives. In doing so, it allows insights into the dilemmas and ‘troubled subject positions’ speakers negotiate as they tell their stories and so their understandings of current consensus about what it is acceptable to say and do in their social groups and local and national cultures. Many conversation and discourse analysts would eschew readings of unconscious motivations. However, because attention to ‘the small story’ allows close readings of how what is said is constructed and its dynamics, it can facilitate psychosocial readings of the implicit and unconscious links (free associations) between ideas produced in the telling of a story.

 

This paper draws on studies of identities by bringing together ‘small’ and ‘big’ narrative approaches to consider the co-construction of narratives between participants and researchers. It examines what speakers orient to in their ‘small story’ narratives, what appears to be motivating particular ways of telling their stories and the identities that are brought into being or reproduced in talk. The analysis fits with ‘small story’, narrative-in-interaction perspectives, but goes beyond conversation analytic notions of context as developing in sequenced turns to considerations of how social-cultural issues and dilemmas are evident in talk, even if they are not explicitly oriented to. The form of narrative analysis presented here is a version of psychosocial analysis in that it attempts to give equal importance to individual and to social and structural processes.

Panels, roundtables, plenary discussions

Round Table: Experiences and challenges with groups and associations

In this Round Table, we will touch upon the more practical aspects of organizing Discourse Studies as field of research. What are the groups, associations and journals in which discourse researchers come together? Michał Krzyżanowski will talk about the Journal of Language and Politics. While Jerzy Stachowiak represents the Polish Discourse Analysis Research Consortium, Hailong Tian joins us from the Chinese Association of Discourse Studies. Chris Hart will share his experiences with CADAAD. Ian Parker comes from the Discourse Unit. And Martin Nonhoff will have a look into DiscourseNet. Our objective is to compare experiences and reflect on challenges in organizing Discourse Studies. We will have a discussion about the changing places of discourse research in the institutions.

Participants: Chris Hart, Michał Krzyżanowski, Martin Nonhoff, Ian Parker, Jerzy Stachowiak

Concluding discussion and the future of Discoursenet

DiscourseNet is an international network of researchers in the field of Discourse Studies.

Since 2006, regular meetings – including 19 conferences and 2 congresses – have facilitated the debate among different disciplinary and national tendencies in Discourse Studies. Open to everybody interested in discourse research, DiscourseNet now focuses on building up an international community through their website (). The concluding discussion will be a chance to discuss the future of the network and a possible discourse association.

Everyone is invited to join the discussion.

Discourse Analysis – from Theory to Application to Impact

The aim of this panel is to reflect on the links of the field of Discourse Analysis to other professional realms and on the transfer of knowledge from discourse scholars to potential end-users or stake-holders. The topics covered would include both theoretical underpinnings of the field’s embeddedness in society and the practical aspects of impact-related activity of researchers – possible challenges, pitfalls, risks but also potential rewards and opportunities. The panel would bring together researchers in the field of discourse analysis who have a track record of engagement with stake-holders and representatives of professional groups.

Discourse Analysis is a theory and a method which is strongly connected to real-life communication. Pragmaticians investigate everyday micro-practices, scholars from the post-structuralist strand look at patterns connected to the functioning of wide discourse(s) and critical discourse analysts focus on the link between language and power in various social settings.

Even though each of the above-mentioned strands makes important points on how phenomena of text and talk are connected to broader social problems, the discipline as such is considered a purely academic one, with relatively few scholars regularly engaging with stake-holders in the wider society. However, there are examples of successful collaborations with the world of business, medicine, industry and agriculture – some of them showcased in case studies submitted to REF 2014.

Talks in panel: Alexandra Georgakopoulou – Small Stories 'Impact': A Case of re-, trans- and poly-Storying

Arran Stibbe – Ecolinguistics

Jo Angouri – The many impacts of/in sociolinguistic work

Abstracts of talks

|Angermuller Johannes – |Discourse analysts are often criticised for implicit political biases |

|Discourse and social |their research conveys. Yet some of these criticisms may be countered |

|antagonism. For a Strong |if the principles of discourse research were applied more consistently.|

|Programme in Discourse |In this contribution, I will make the case for a Strong Programme of |

|Studies |Discourse Studies, which has the following four principles: symmetry of|

| |explanation, heterogeneity of factors, multi-perspectivality and |

| |critical reflexivity. This contribution traces the Strong Programme |

| |back to the founding traditions of French and Critical Discourse |

| |Studies. Taking inspiration from debates around truth and reality in |

| |Science and Technology Studies, Strong Programme discourse research |

| |asks how social antagonisms are constructed in discursive practices. By|

| |conceiving of discourse in terms of a positioning practice in the |

| |social, it prolongs the practice turn in the social sciences. |

|Angouri Jo – The many |Sociolinguistics has within it a strong tradition of problem based |

|impacts of/in |enquiry, working with non-academic professionals and bringing benefits |

|sociolinguistic work |to society. Although considerable effort and discussion within the |

| |field goes to sociolinguistic theory, methodology, data as well as the |

| |academic quality of the work, there has been less open discussion on it|

| |societal impact. The way we are trained, and are training our students,|

| |to write about research, also, tends to downplay our societal |

| |contributions. At the same time, sociolinguistic work also feeds into |

| |impact case studies under research excellence frameworks. In this paper|

| |I am reporting on a current project (with Karen Corrigan, Robert Lawson|

| |and Dave Sayers) which aims to kick start a new area of debate in |

| |sociolinguistics. This involves a novel sociolinguistic genre, one that|

| |maintains a basis in robust empirical findings but focuses on our |

| |contribution to society. The paper provides an overview of the history |

| |of the influential work done by sociolinguists over the decades and |

| |then proceeds to set out a frame for building up this area of dialogue |

| |in future. I will reflect on the aims of our project and provide |

| |examples of our current work. I then turn to the experience of the |

| |journey of a piece of research that led to two impact case studies |

| |under REF 2014 submitted by UWE, Bristol and University of Bristol. I |

| |discuss how the sociolinguistic research was translated for the needs |

| |of the impact case study and what I learned from its trajectory. I |

| |mainly focus on the concept of ‘evidence’ and the various meanings and |

| |instantiations that were negotiated between the stakeholders involved |

| |in the telling of the impact story in 2014. I close the paper by |

| |turning to opportunities for sociolinguistic research as well as the |

| |challenges for the future. |

|Badir Sémir – A survey of| In this paper, I would like to discuss the contribution that |

|the semiotic analysis of |post-structuralist semiotics has brought to the analysis of academic |

|academic discourse |discourse. The semiotic model was developed initially for the analysis |

| |of tales and myths. It has been gradually extended to various forms of |

| |fiction (novels, short stories), and then, according to "a growing |

| |degree of complexity and abstraction", to all "forms of social |

| |production of meaning" (p. 5). This is the project stated in the first |

| |pages to a book entitled “Introduction to Discourse Analysis in Social |

| |Sciences” (A.J. Greimas & E. Landowski eds, 1979). The generalized |

| |extension is based on a typology of discourses that has been |

| |illustrated by specific analyses published in the 1980s (Bastide 1981, |

| |Bastide & Fabbri 1985, Landowski 1986, Bordron 1987). One may be |

| |considered that the research project led by Greimas and Landowski is |

| |thus located at the farthest point of development and initial |

| |application of the model and it is therefore a test for the narrative |

| |hypothesis. In doing so, the semiotic approach took the risk of being |

| |confronted with other models of analysis, such as they were elaborated |

| |in theoretical frameworks resulting from rhetoric (renewed in the 1950s|

| |by Chaim Perelman and his school ), pragmatics (cf Parret 1983 & 1987),|

| |sociology of knowledge (from the founding work of Berger & Luckmann |

| |1966), or as they relate to other theoretical currents in the language |

| |sciences (in particular, In France, the Althusserian discourse |

| |analysis). For the discourse in social sciences, these models offer two|

| |advantages over that of semiotics: on the one hand, it seems that the |

| |theoretical postulates on which they are worked out are more directly |

| |in accord with this type of discourse; on the other hand, they can |

| |count on a solid tradition of studies to ensure the sustainability of |

| |the results. Nevertheless, the model of semiotic analysis is original |

| |and it has also an advantage: it is general. I will put forward the |

| |benefits of this generality. |

|Badoi Delia Georgiana – |My research project is regarding a heuristic approach to study the |

|Critical Policy Sociology|critical policy sociology in Romania. Considering the lack of academic |

|as Innovation? The |studies about the post-communist development of sociology as science |

|Circulation of the |and how policy sociology knowledge contributes to the elaboration of |

|intellectual discourse of|both public and social policies, this topic has an academic focus for |

|social scientists working|exploratory sociological research and critical analysis. This “new |

|in the policy making |academic discipline” of critical policy sociology requires a further |

|process |research in order to discover possible connections between academic |

| |knowledge and the implementation of policies. For positioning the |

| |policy sociology as exercise in the intellectual understanding of the |

| |sociological field of policy research, there are also some |

| |interdisciplinary perspectives that influenced the “political part” of |

| |this approach. There is a crucial consideration of whether social |

| |sciences influence the formulation of policies: “many academics working|

| |in applied fields feels that their work has little or no impact upon |

| |the policy community” (Sibeon, 1998: 162). For start, considering that |

| |social sciences have no impact at all upon the direction of formulation|

| |of the policies, it’s not a critical argument. But, the limit of this |

| |research shows that relevance of social sciences for public policy it |

| |is hard to be explored during only a sociological research on policy |

| |makers and social scientists working directly in the policy process. |

| |Particularly given some qualitative research techniques that received |

| |more attention on this proposed approach (Ball, 1994; Maguire and Ball,|

| |1994; Ozga and Gewitz 1994; Wallace et all, 1994) this research apply |

| |as primary data, textual analysis of policy discourses for better |

| |interpreting the policy process. For a critical analysis on policy |

| |process, primary sources, as well as secondary sources (literature |

| |review) are taken into consideration. Similar studies on policy |

| |analysis emphasize policy as text and discourse by studying |

| |governmental and policy texts, reports, minutes of several meetings |

| |etc. (Ball, 1994, Gale, 1999; 2007). This exploratory study underlines |

| |the construction of critical policy sociology in an institutional |

| |space, in terms of the legitimating strategies of the key actors who |

| |are driving the policy process, which will be explored during |

| |interviews. Critical policy sociology as research topic focalizes on |

| |the policy discourse and what is behind it, as symbolic dominance for |

| |political control in the elaboration of the policies. |

|Bardaoui Ismail – A |Morocco organized early elections in 2011 as a reaction to the protests|

|Linguistic Analysis of |that Morocco had witnessed during the MENA uprisings. These elections |

|the Political Discourse |brought the PJD to power for the first time in Morocco’s history. Given|

|of the Justice and |the importance of this phase in Morocco’s history, the study analyzed |

|Development Party’s |the PJD’s pre-government and in-government eras political discourse |

|Pre-Government and |with the aim of discovering the party’s discourse strategies and |

|In-Government Discourse |characteristics, as well as its evolvement through these two major |

| |phases . The study adopted Chilton’s (2004) model of analysis developed|

| |in his book “Analyzing Political Discourse, Theory and Practice”. The |

| |major results of the study show that the PJD relied mainly on the |

| |strategy of ‘legitimization’ in their self-representation during the |

| |electoral campaign by using particularly the discourse device of |

| |‘frame’. The PJD employed essentially the strategy of |

| |‘delegitimization’ against their opponents. They also exploited the |

| |MENA uprisings context using mainly the strategy of ‘coercion’. The |

| |PJD’s discourse turned out to use ‘delegitimization’ through rebukes |

| |against the opposition in general; it also maintained the use of the |

| |strategy of ‘delegitimization’ against the PAM. The PJD’s discourse |

| |relied on the strategy of propositional ‘coercion’ to argue for their |

| |confidence in winning the coming legislative elections. |

|Becker Matthias Jakob – |The phenomenon of antisemitism has always been transferred in various |

|Antisemitic parlance in |forms. Especially on the Internet, antisemitism in the shape of |

|readers' comments of the |hostility against the Jewish state is spreading on a large scale. In my|

|left-liberal newspapers |PhD thesis, I am analysing antisemitism expressed in readers’ comments |

|Die Zeit and The Guardian|on British and German media websites related to the Mideast conflict. |

| |The Guardian and Die Zeit, two left-liberal newspapers, provide the |

| |data of my linguistic analysis. Readers of these journals mainly align |

| |themselves with the respective political position. Despite their |

| |humanistic and democratic positions, implicitly uttered antisemitism |

| |can easily be found within their comments. What my research also |

| |reveals is that the discourse on the Mideast conflict shows the |

| |function of relieving the collective consciousness from committed |

| |injustices in European history. Relativizing such chapters, the |

| |legitimacy of identifying with one’s own nation can be |

| |(re-)established. In Germany, also politically moderate web users often|

| |draw analogies between Israel and Nazi Germany. Through the discursive |

| |construction of a Nazi-like regime in the Mideast, the uniqueness of |

| |that period of German history seems to fade. Interestingly, comparing |

| |Israel to European atrocities is a phenomenon to be found also in the |

| |UK. In British discourse, web users present Israel’s policies as |

| |reminiscent of British colonialism. Through providing an overview of |

| |the most representative forms of such argumentation through a pragmatic|

| |analysis, my work aims at examining the characteristics of debates on |

| |Israel. Different historical backgrounds guide to divergent narratives |

| |that determine taboos and tendencies of language use. |

|Borrelli Giorgio – |The social production of meaning and the intricate relationship between|

|Discourse Studies and |language and power constitute two fundamental topics of the critically |

|materialistic semiotics: |oriented Discourse Studies. These strictly connected themes were also |

|proposals for a |analysed by the Italian scholar Ferruccio Rossi-Landi (1921-1985) from |

|terminological (and |a semiotic perspective. |

|theoretical) convergence |More specifically, he interpreted the social production of meaning as a|

| |work process – understood in a Marxian sense. In the light of this |

| |assumption he maintained that verbal and non-verbal language can be |

| |subjected to specific dynamics of exploitation and commodification. |

| |Furthermore, he proposed a semiotic analysis of ideology as the form |

| |of discursivity. |

| |In this presentation, I would like to illustrate how Rossi-Landi’s |

| |materialistic semiotics presents certain fundamental convergences with |

| |the categorical framework of Discourse Analysis, especially in the |

| |version structured by Norman Fairclough. Particularly, I believe that |

| |such a parallel can be established referring to concepts like |

| |“language”, “semiosis”, “argumentation”, “dialectics”, “ideology” and |

| |many others. In line with this proposal, I will try to explain that all|

| |these concepts present a semiotic character and, consequently, that |

| |semiotics – especially in its materialistic version – is an |

| |inextricable aspect of the multidisciplinary approach practiced by |

| |Discourse Studies. |

|Eduardo Chávez-Herrera – |Discourse analysis and semiotics are fields dealing with multiple |

|Similar roots. New |aspects of meaning-generation processes. Despite the fact that both |

|relationships? Discourse |disciplines are heavily rooted in linguistics, they share complex |

|analysis and semiotics |relationships that need to be stressed insofar as they are paramount |

| |domains to explain the functioning of culture. In this paper I aim to |

| |provide historical background to point out the diversity of links |

| |between semiotics and discourse analysis. Their first threads hark back|

| |to the 1960s, when both were new spaces of debate for language |

| |sciences, as well as a junction with other disciplines such as |

| |anthropology, philosophy or psychoanalisis. Nonetheless, it was until |

| |the 1990s when several authors, from different perspectives, |

| |established more concrete connections between these disciplines as can |

| |be noticed in the works of Courtés (1991), Delorme (1992), Charadeau |

| |(1995) Fontanille (1998), Kress & Van Leuween (1996), (Bonnafous & |

| |Jost, 2000). More recently, some other authors have outlined new |

| |relationships between them. This is the case of: Haidar (2006), Siefkes|

| |(2015) or Gaspard (2015). We suggest that these relationships deserve |

| |to be reviewed so that we take advantage of their interdisciplinary |

| |character. |

|Cheong Huey Fen – |The key concept of this paper is the term 'function(al)' which is |

|Action-Oriented Approach |paramount in functional linguistics. The paper anticipates an |

|to Discourse: A |interesting debate of 'What is a function?' and 'How to be |

|'functional' alternative |functional?', in relation to linguistics particularly discourse |

|for a 'functional' |analysis. While the first question refers to the function of language |

|discourse analysis? |and discourse, the latter questions the existing analytical tools in |

| |depicting the functionality of language/discourse. Here, I aim to |

| |highlight the gap in defining functional linguistics, i.e. lacking |

| |consideration of genre and non-linguistic, semiotic (multimodal) |

| |features in discourse. These justify action-oriented approach as a |

| |possible analytical tool for a functional discourse analysis. Inspired |

| |by Austin's (1975) Performativity Theory, Scollon's (2001) mediated |

| |discourse analysis, and van Dijk's (1977) theory of action, this |

| |approach takes communicative action in discourse as the unit of |

| |analysis. It does not only analyse how discourse functions as action |

| |through a communicative genre, but also explicitly depict a functional |

| |discourse, i.e. its functionality in action. I will illustrate this |

| |through discourse analyses on product packaging and facebook brand page|

| |of the same brand. A comparison between both discourses reveals |

| |different multilayered interpretation of functions from multimodal |

| |feature and genre to discourse, although they share the same marketing |

| |goal (function). |

|Chilton Paul – Discourse,|Populism is realised in discourse, that is in language deployed in |

|Meaning, Mind …and power |context. At the core is the phrase “the people”. But what does this |

| |“mean”? The paper opens with a rapid overview of what we mean by |

| |meaning, outlining the neuro-cognitive-linguistic approach to “meaning”|

| |as a complex event in the representational and emotional circuitry of |

| |the brain. Meaning is also controlled, at least to some extent, by |

| |speakers who have the power to manage text, whether spoken or written, |

| |and to disseminate it. The rest of the paper seeks to show how |

| |collocations in texts modulate the perceived meaning of the expression,|

| |“the people”. The analyses show how different powerful speakers manage |

| |the meaning of this expression. Specifically, it seeks to indicate how |

| |the populist meaning of the term is shaped and how it coheres with |

| |other populist discourse meanings, many of which have been described in|

| |sociologically oriented accounts. This small case study compares two |

| |inaugural addresses, that of Barack Obama in 2009 and that of Donald |

| |Trump in 2017. In order to demonstrate commonalities, as well as local |

| |differences, between populist discourse in different countries, I also |

| |analyse a speech by Marine Le Pen following Trump’s inauguration. It is|

| |suggested by way of conclusion that populist discourse relies on |

| |emotive lexical cues and that the latest scientific developments in |

| |linguistics point the way toward an evidence-based demonstration of how|

| |political discourse produces mental effects. |

|Chimbwete Phiri Rachel –|The paper analyses HIV/AIDS counselling sessions in a rural hospital in|

|Regulating the discourse |Malawi in order to understand the interplay between different types of |

|of HIV/AIDS in health |knowledge about HIV/AIDS and relations of participants in this health |

|consultations in Malawi |care context. It is observed that in Malawi HIV/AIDS prevention and |

| |management campaigns, as carriers of official HIV/AIDS knowledge, are |

| |disseminated on various media but there are also sociocultural and |

| |local knowledge that sometimes challenge this mainstream discourse. |

| |This paper examines the discourse of health care to understand how |

| |positions of participants are negotiated in the reproduction of |

| |knowledge of HIV/AIDS at health care level. In order to assess how |

| |participating subjects are positioned in this reproduction of HIV/AIDS |

| |knowledge this study analyses audio-recordings of antenatal group talks|

| |involving health practitioners and clients in a local community |

| |hospital in Malawi. This ethnographically informed study employs a |

| |discourse analytical approach and Bernstein’s model of pedagogic |

| |discourse to explore the HIV/AIDS discursive practices that exist in |

| |this context. Findings demonstrate that the health professionals employ|

| |strategies that regulate the knowledge of HIV/AIDS among the clients |

| |and at the same time negotiate fluctuating power relations that |

| |constitute this discourse. It is further observed that the |

| |participants’ positions and power relations in this context are not |

| |static but change in a dynamic way depending on the different health |

| |professionals holding the counselling sessions. Understanding how |

| |participants’ relations and differing HIV/AIDS knowledge are negotiated|

| |in this context is crucial for improved client services as well |

| |potential adherence to treatment. |

|Clyne Eyal – Which comes |This paper considers the unique properties of contemporary Hebrew as a |

|first, language or |Zionist language. Going beyond the (sometimes banalising) nation-langue|

|discourse? The case of |nexus, this work-in-progress highlights the exclusivity of location and|

|the Zionist language and |speaking community of contemporary Hebrew, as well as its mutual |

|its untranslatables |unintelligibility, to typify spoken Hebrew as an isolated/isolating |

| |language. By analysing ideological-epistemological charges in |

| |untranslatable concepts, following Barbara Cassin, this work brings to |

| |the fore the way in which Hebrew’s isolating element fosters and is |

| |fostered by Zionist specificities at the level of its default |

| |denotations, and the language being both proactively formed and |

| |informed by the national movement and political conditions under which |

| |it developed/appeared, in the late 19th century. More broadly, as a new|

| |language, contemporary Hebrew is an opportunity to examine the |

| |relationship between language and discourse (in its Foucauldian sense),|

| |by accounting for a language’s geography, distribution and history as |

| |part of the analysis of situational and situated discourses where it is|

| |being ‘used.’ In addition, pointing to the possibility of inbuilt |

| |readability of collective stories in a language, or to the |

| |impossibility of a non-discursive language, invite us to think about |

| |discourse’s priority to language, and about a ‘language's |

| |positionality.’ |

|Dufour Francoise – The |Since the advent of global university rankings and evaluations, higher |

|distributed agency in the|education institutions have developed institutional websites and |

|discursive construction |encouraged academics to create their own webpages. In the context of an|

|of e-academic identities |increasingly competitive environment, researchers forge e-academic |

| |identities as part of positioning strategies induced by the higher |

| |education system. Institutional websites are intermediate objects that |

| |play a social role (Vinck 1999), notably part of a “dispositif |

| |réputationnel” (made of discursive and non-discursive elements).  In |

| |the personal webpages I first identify the many elements that |

| |contribute to the construction of this e-identity (picture, career |

| |path, publications, keywords, text of self presentation, funded |

| |projects…) and their dialogic interaction with different |

| |interdiscourses.  My analysis then focuses on the descriptive part of |

| |the researcher’s "presentation of self" (Goffman 1973) by comparing |

| |different countries of work (France and UK), disciplines (Linguistics, |

| |Sociology, Postcolonial Studies), gender... Finally the analysis of |

| |different discursive processes reveals a distributed agency at stake in|

| |the discursive construction of an e-academic identity. |

|Efthymiadou Christina |This paper reports on an on-going PhD project which investigates the |

|–Performing trust in |development and performance of trust between Greek and Turkish business|

|business partnerships: a |partners in a cross-border collaboration setting. More specifically, |

|discourse analytical |the presentation draws on preliminary findings focusing on the ways in |

|perspective |which participants conceptualise and also construct and negotiate trust|

| |through their discursive practices. Trust in the project is understood |

| |as a dynamic construct that operates mainly in the interactional order.|

| |It is perceived as a discursive accomplishment, something partners do |

| |in interaction either in institutional settings or in their everyday |

| |personal lives. Trust in the data is intrinsically linked to the |

| |personal relationships of the participants, which develop around |

| |certain identities they foreground. Special attention is paid to a |

| |shared regional identity that takes prevalence over national |

| |affiliations and is performed by participants throughout the data. The |

| |project adopts an ethnographic approach and seeks to capture the ways |

| |in which trust is understood and warranted by participants. The data |

| |include 56 hours of semi-structured ethnographic interviews with |

| |business partners and audio and video recordings of natural interaction|

| |including formal meetings, dinners, visits and everyday talk. The data |

| |were analysed from an interactional sociolinguistic perspective, |

| |drawing on narrative analysis and positioning theory. |

|Farrelly Michael – Using |Recent characterisation of critical discourse analysis (CDA) as a |

|Nvivo for Identifying and|‘handcraft’ style of analysis in need of greater adoption of corpus |

|Coding Intertextuality in|methods has gone largely unexamined in the CDA literature. Corpus |

|CDA |linguistics clearly has some value for CDA: O’Halloran (2007) suggests |

| |that methods of corpus linguistics can augment CDA, Baker et al. (2008)|

| |call for triangulation of small scale analysis with corpus analysis, |

| |and Mulderrig (2008, 2011) argues that corpus methods have value in |

| |revealing otherwise hidden patterns, but points out that results need |

| |to be brought into dialogue with social theory in order to be |

| |meaningful. However, the CDA/Corpus literature does not adequately |

| |address the potential for computer-assisted qualitative data analysis |

| |software (CAQDAS), such as Atlas-ti or Nvivo, to facilitate both |

| |detailed textual analysis and patterns of language use across a body of|

| |texts. This paper begins to assess this potential with particular |

| |attention to the use of Nvivo in the analysis of intertextuality. |

| |Specifically, the paper assesses a range of techniques through which |

| |critical discourse analysts might use Nvivo for identifying and coding |

| |intertextuality across a moderately sized corpus of policy texts. We |

| |argue that the use of computer-assisted qualitative data analysis |

| |software does have the potential to be employed as part of a method for|

| |analysing intertextuality. Through a systematic appraisal of Nvivo as a|

| |tool for analysing a specific discourse feature - intertextuality - the|

| |paper begins to shed light on CAQDAS as a bridge between ‘handcraft’ |

| |and corpus approaches to CDA. |

|Fragonara Aurora – |Political discourse can be spread through different media and display |

|Empathy as a key concept |different communication strategies to reach out to the electorate. The |

|for analysing political |understanding of such interaction with the voters can benefit from a |

|discourse : the example |discursive and cognitive-linguistic approach that takes the concept of |

|of tweets by politicians |empathy into account. Empathy defines the cognitive ability to examine |

| |a situation by adopting another person’s perspective and by partaking |

| |in their emotional state. Linguistic markers of such a cognitive |

| |operation can be found in political discourse. My comparative analysis |

| |of Marine Lepen’s and Nigel Farage’s Twitter accounts show the presence|

| |of several discourse features, enabling the two politicians to convey |

| |the idea that they are empathizing with the voters. These features vary|

| |and combine some specific discourse/text structures (the free indirect |

| |speech, the anecdotic tale, told from the voters’ point of view) and |

| |some smallest semantic markers: the use of inclusive we/nous; the |

| |vagueness in naming entities (élite, people/peuple, system/système, |

| |land), the semantics of verbs expressing feeling and sensation. These |

| |linguistic markers are part of a positioning practice that aims to |

| |present the two politicians as members and spokespersons of the |

| |electorate rather than two personalities of the political |

| |establishment. |

|Furko Peter – |The paper will take a CDA approach to the manipulative potential of |

|Manipulative reports in |different types of reporting, informed by linguistic pragmatics as well|

|mediatized political |as corpus linguistic methodology. The aim is to investigate how members|

|discourse |of the in-group are represented differently from members of the |

| |(constructed) out-group in mediatized political interviews. While |

| |broadsheet and tabloid newspapers have been widely studied from this |

| |perspective, there is very little CDA-informed research into spoken |

| |interactions such as confrontational interviews or political celebrity |

| |interviews in general (cf. Wodak & Meyer 2009: 10), and with respect to|

| |reporting in particular. In connection with the written media, it has |

| |been observed that in-group members are more often quoted directly than|

| |out-group members, and if the latter are given direct citation, it is |

| |usually when they are represented as being extremist, illogical, |

| |aggressive or threatening (Baker et al. 2008: 295). The present paper |

| |will argue that in addition to direct and indirect reporting, a third |

| |type of reporting, referred to as voicing also needs to be considered |

| |when analysing spoken discourse. Voicing the discourse of others lends |

| |itself to manipulative representation of out-group members, since it |

| |presents a hypothetical/imaginary utterance with a lower degree of |

| |pragmatic accountability (cf. Lauerbach 2006). The paper will adapt the|

| |combination of qualitative and quantitative methodology with three |

| |methodological perspectives (also serving as stages of research): 1, |

| |automatic semantic annotation of reporting verbs and expressions with |

| |subsequent manual correction, concordancing and cluster analysis, 2, |

| |manual, multi-tiered annotation of reports, where the layers are: o |

| |type of reporting (IR, DR, voicing); o person whose claims are being |

| |reported (in-group / out-group); o discourse relation of the report |

| |with respect to the previous discourse segment (disalignment, |

| |challenge, support, elaboration, exemplification, etc.). 3, qualitative|

| |analysis of borderline cases, marked by inter-annotator disagreement or|

| |contextual parameters not factored in during the previous two stages. |

| |The corpus for analysis consists of two test corpora (confrontational |

| |political interviews and celebrity political interviews) and two |

| |reference corpora (confrontational scripted discourse and natural |

| |conversations). The different patterns of reporting suggest that |

| |despite shared genre characteristics between confrontational scripted |

| |discourse and mediatized political interviews, on the one hand, and |

| |natural conversations and celebrity interviews, on the other, the two |

| |types of political discourse display a bias to voicing. Moreover, we |

| |find co-occurrence patterns of ’out-group’ and ’voicing’ / ’indirect |

| |report’ annotation tags as well as ’in-group’ and ’direct report’ |

| |annotation tags more frequently in political discourse than in scripted|

| |discourse or natural conversation. |

|García-Jerez M.E. – |Critical discourse analysis (CDA) is an approach to discourse which |

|Critical Discourse |studies the relationship of power between dominating and oppressed |

|Analysis and Rhetorical |social groups by analyzing linguistic forms. Rhetorical criticism |

|Criticism. Understanding |interprets and evaluates the means of persuasion involved in a |

|the Relevance of Ideology|rhetorical text. Both CDA and rhetorical criticism can be used to |

|in Academic Writing |evaluate discourse from different perspectives: The perspective of |

|[POSTER] |social relationships and the perspective of argumentation, |

| |respectively. Although comparatively similar in certain aspects, it is |

| |their distinctive main focus that make it relevant to discuss the |

| |convergence of CDA and rhetorical criticism and their application to |

| |academic writing. In this paper, I discuss the advantages of using an |

| |approach to study discourse which involves both CDA and rhetorical |

| |criticism, the importance of such an approach to the study of ideology |

| |in argumentation, and, consequently, its significance to the teaching |

| |of academic writing. |

|Georgakopoulou Alexandra |Small stories research, a framework for narrative & identities analysis|

|– Small stories 'impact':|that I started developing over a decade ago, has experienced an |

|A case of re-, trans- and|unintended, unforeseen and, by and large, welcome and enriching uptake |

|poly-storying  |by different fields (e.g. sports sociology, narrative psychology, |

| |organisational research, etc.) and stakeholders: from counselling on |

| |the go for homeless people, narrative inquiry into Alzheimer’s and |

| |Parkinson’s patients, to facilitating reflections of pre-service school|

| |teachers, designing educational material for programmes for minority |

| |children in Greece, etc. As a result, small stories ‘became’ an impact |

| |case in the REF 2014 submitted by the Classics Unit of King’s College |

| |London. In this talk, I will reflect on the promise and perils of this |

| |dual trajectory of small stories research, i.e. of reaching out to |

| |fields outside of (narrative) discourse analysis, on the one hand, and,|

| |on the other hand, being viewed as research with ‘impact’. To do so, I |

| |will deliberately manipulate the original descriptor of ‘stories’ so as|

| |to coin and draw on three inter-related concepts: re-storying, |

| |trans-storying, and poly-storying. These concepts suggest the dynamic |

| |construal, the mediation by new narratives, and the multiple, parallel |

| |and intersecting threads of inquiry that are involved in what is often |

| |seen as a uni-dimensional and linear process of passage from theory or |

| |analysis to practice. In the case of small stories research, in |

| |particular, I will argue that its ongoing re-storying, trans-storying |

| |and poly-storying have made for a complex, uneasy, partly rewarding |

| |partly frustrating relationship between epistemology, method and |

| |analysis. |

|Gharbi Mariem & Ben Amor |Apology is a crucial phenomenon in political discourse given the |

|Riadh – Adopting and |multifaceted effects it can imply. Political apologies are defined as |

|Adapting |being a complex generic type of discourse. Their language is rich and |

|Interdisciplinary |ambiguous. Therefore, they have been the subject of different yet |

|Toolkits to Analyzing |‘relatively’ little work (Harris, Grainger & Mullany 2006, p733) which |

|Public Apologies |aims at studying the ways in which public figures use the different |

| |strategies of the speech act of apology. These works viewed apologies |

| |from mainly two perspectives; a sociolinguistic and a pragmatic one in |

| |isolation. (Gofman 1971, Abadi, 1991, Benoit 1995, Holems 1995, 1998, |

| |O’Neil 1998, Reiter 2000, Bavelas 2003 Meier 2004, Harris et al, 2006, |

| |kampf 2008, and Ogiermann 2009) Relatively, succeeding studies urged |

| |for the need of evoking multiple analytical tools to examine the |

| |controversy that apologies create. Lakoff (2001) calls for analyzing |

| |apologies from the perspective of phonology, syntax, lexical semantics,|

| |speech acts pragmatics, conversational analysis, narratology, and |

| |sociolinguistics. He argues that apologies are a good nominee for an |

| |interdisciplinary analysis due to their multifunctional nature. |

| |Nonetheless, in his study Lakoff (2001; p201) expatiates on the |

| |pragmatic view without mentioning the importance of Forensic |

| |linguistics in dealing with such tricky speech events. Henceforth, this|

| |piece of research extends the scope of analyzing public apologies to |

| |adopt tools from firstly syntax (salience and negation) to show how |

| |form can be used to introduce an apology without fully stating it. |

| |Secondly, analysis also includes tools from conversational analysis |

| |theory (the interpersonal theory), for focusing on the recipient’s |

| |understanding of apologies is as much interesting as focusing on the |

| |way public figures apologize. Lastly, tools from forensic linguistics |

| |(metadiscursive strategies) are also adopted to prove how apologies are|

| |manipulated so not to be rejected by the recipient. In brief, the |

| |previously mentioned different methods are to be integrated to adapt to|

| |the complex process of restoring equilibrium between the offended party|

| |and the apologizer in cases of public apologies in general and |

| |presidential apologies in particular. |

|Hah Sixian – Positioning |This paper examines the communicative practices of academic researchers|

|practices of academic |in the fields of applied linguistics and linguistics in UK |

|researchers in research |universities. The process in which academic researchers communicate |

|interviews |with and understand one another is seen as a discursive one in which |

| |interlocutors position oneself and one another in various ways, as |

| |afforded by the discourses surrounding the interactional setting and |

| |other institutional factors that bear upon the interaction (Edwards and|

| |Potter 1992; Harré and Van Langenhove 1999). In a study of thirty |

| |research interviews with researchers ranging from early-career |

| |researchers to professors, it is found that certain linguistic |

| |pragmatic strategies are employed in these positioning processes. |

| |Positions are negotiated and construed in the moment-by-moment |

| |interaction between the interviewer and respondent in an ongoing |

| |discursive process of interpretation, ratification, and negotiation. |

| |Researchers construct certain positions for themselves while resisting |

| |others in this process of communicating their work and themselves as |

| |researchers by mobilising academic and non-academic categories and |

| |employing metadiscourse. It is also found that utterances are often |

| |dialogic and reveal the respondent’s constant negotiation of |

| |positioning with unidentified voices besides the interviewer’s, which |

| |point to larger discourses located outside the interview. The |

| |methodology behind this study applies insights from conversation |

| |analysis and the linguistic framework of polyphonic analysis, Théorie |

| |SCAndinave de la POlyphonie LINguistiquE (ScaPoLine) (Fløttum 2005; |

| |Angermuller 2014). |

|Hart Chris – 'Riots |Much has been made of the ideological and legitimating functions of |

|engulfed the city': An |metaphor in critical discourse studies. Recently, however, the extent |

|experimental approach to |to which metaphors in discourse genuinely activate an alternative |

|legitimating effects in |(source-) frame and, therefore, the extent to which metaphors in |

|discourses of disorder |discourse achieve framing effects, has been called into question. In |

| |this paper, starting from a qualitative analysis of media responses to |

| |the London Riots, I report a recent experiment testing the legitimating|

| |framing effects of FIRE metaphors in discourses of disorder. |

| |Specifically, due to associations with WATER in the FIRE frame, I |

| |tested whether this metaphor affects perceived legitimacy ratings for |

| |police use of water cannon in response to civil disorder. Results |

| |suggest a significant effect. The presence of fire in literal images of|

| |protest and in mental imagery invoked by FIRE metaphors have similar |

| |effects in facilitating support for police use of water cannon. These |

| |results add weight to claims made in critical metaphor analysis as well|

| |as to simulation theories of metaphor. More generally, the paper shows |

| |how experimental methods can be usefully incorporated into critical |

| |discourse studies. |

|Horrod Sarah – From |In the current higher education environment, Bernstein’s (1990) notion |

|policy to practice: |of recontextualisation and his exploration of influences on pedagogic |

|exploring |practice have never seemed so relevant. In this study, I examine the |

|recontextualisation |relationship between policy discourses and university assessment. Using|

|within higher education |a conception of context and analytical tools from the Discourse |

| |Historical Approach (DHA) (Reisigl and Wodak, 2015), I explore how DHA |

| |macro-analysis e.g. of discourse topics and macro-strategies and |

| |micro-analysis e.g. of discursive strategies, can shed light on the |

| |forms of argumentation within this field of action. For example, I |

| |examine the use of topoi within selected higher education policy |

| |documents. To further explore reported practices and identities, I use |

| |interviews with students and staff to investigate participant |

| |perspectives and the multi-layered context (Krzyżanowski, 2011). I |

| |analyse intertextuality and interdiscursivity between assessment texts,|

| |reported practices and key policy documents. Findings suggest some |

| |clear links between policy and practice; with the education field |

| |drawing on particular discourses. A key concern is to explore the |

| |merits of the detailed linguistic and contextual analysis within the |

| |DHA approach in tracing the extent to which policy impacts on practices|

| |and the ways in which people respond in a seemingly increasingly |

| |managed environment. |

|Husson Anne Charlotte – |[This paper has been designed as part of the panel "Discourse studies |

|Thinking with metaphors: |and the concept of articulation", organised by Jan Zienkowski and |

|a genealogy of |Anne-Charlotte Husson] In 1975, French discourse analysts Paul Henry |

|articulation in discourse|and Michel Pêcheux put forward the concept of _articulation d’énoncés_ |

|studies |as a way to account for the materialisation of ideology in language. In|

| |1977, Ernesto Laclau published in English _Politics and Ideology in |

| |Marxist Theory_, in which he first developed his own version of |

| |articulation. Both concepts spring out of Marxian theory, both rely on |

| |the power of the metaphor of articulation. Yet there seems to be little|

| |to no connection between Laclau’s theory and that of Pêcheux and Henry.|

| |This paper proposes a genealogy of articulation. I begin with its |

| |linguistic, structuralist origins in the form of Martinet’s double |

| |articulation. Althusser then attempts to translate Martinet’s idea into|

| |discursive terms, thus providing a common – although implicit – |

| |denominator between Laclau’s and Pêcheux’s differing versions of the |

| |concept. Two metaphors are at stake in this genealogy : that of |

| |articulation, but also, as far as Althusser and Laclau are concerned, |

| |that of discourse. Such a genealogy thus raises important questions for|

| |the epistemology of discourse studies, in that it invites us to reflect|

| |on the use of metaphors in theoretical discourse. |

|Jiménez Lucía –Discourse |The objective of this work is to analyse discourse in two Spanish |

|and information quality: |public news services to test if it supports certain ideological and |

|analysing referred speech|political values. In order to do so, it has been analysed the way |

|in two Spanish public |political actors are presented and the discourse analysis methodology |

|television services |has been adjusted to focus on the strategies employed by journalists to|

| |reproduce declarations publicly delivered by Spanish politicians. The |

|Additional contributors: |research is based on a quanti-qualitative empirical analysis performed |

|Cristina Ruiz, Carlos |on a representative sample of 91 news covering political current |

|Aguilar, María Angeles |affairs, broadcasted in Spain in prime-time by two news services (the |

|Garcia, Lydia Sanchez |national TV public media service -TVE1-, and the TV public service in |

| |Catalonia -TV3-) during the week previous to the start of the 20th |

| |December national Elections campaign (November 24th – December 3rd |

| |2015). This sample allows to carry out a comparative analysis of the |

| |discursive strategies employed by two news services and observe |

| |differences in the way political actors are presented by TVE1 and TV3. |

| |Specifically, the study reveals that journalists can support certain |

| |ideological and political values through indicators such as the use of |

| |different kinds of citations, and which are the dicendi verbs and the |

| |types of words used to represent political actors. |

|Kaal Bertie – Discourse- |This paper extends on Chilton's Discourse Space Theory (2014) by |

|Space Studies and |applying it in a discursive, constructural manner to find varation in |

|applications: Finding |the spatial premises, or worldviews, in which arguments make sense. A |

|variation in coordinate |Space, Time and Attitude (STA) model for text analysis (Kaal 2017) |

|systems of discourse |shows variation in political parties' argument structures at a higher |

|rationales |semantic level than words and content. Rather, it seeks patterns in the|

| |temporal and spatial framing of attention fields and point of view. In |

| |this way the STA approach shows a novel dimension on which parties and |

| |their ideological grounding might be distinguished and positioned. |

| |Spatial cognition is a generic human feature that forms a stable factor|

| |to find variation in its culturally diverse coordinate systems |

| |(Levinson 2003). The spatial paradigm and its analogue organising |

| |capacity in thought and language is the source of reason, communication|

| |and stance taking, towards establishing intentions for action (Searle |

| |2010). Cultural variation is presented in coordinate systems (e.g. |

| |intrinsic, absolute, realtive, or egocentric, allocentric, 0-centric |

| |directions of fit. These directions of fit give a logical causality |

| |towards intentions for action. The approach links Levinson's empirical |

| |work on coordinate systems in language and thought with Searle's |

| |directions of fit and Searle (2010) and Duranti's (2015) |

| |anthropological discourse approach to the intentionality of language |

| |use. Other literature from CDS contributes to the approach to identify |

| |space and time references (Filardo Llamas et al 2015). STA coding was |

| |also applied to find evidence of dissonance between technological and |

| |social discourses and their frames of reference. I would like to talk |

| |about how this open discourse approach may be adapted to other contexts|

| |in which language and society interact and establish the logic for |

| |power structures. On a meta-level, I would like to discuss DSTin |

| |practice in the light of transdisciplinary research, as a way to build |

| |bridges between micro- and meso-levels of how people make sense of and |

| |in dynamic social worlds through visualisations of complex phenomena. |

|Kedves Ana & Sue Wharton|Much discourse work relies on the construct of the social actor, who |

|– Identifying ‘social |may be present in text in a number of ways: as the producer of text, as|

|actors’ in text: an |a represented entity, as the intended receiver of text or as a |

|heuristic model |combination of the above. Yet there is no clear consensus on the |

| |definition of a social actor or on how their presence in text may be |

| |identified or categorised. In this paper we offer a practical approach,|

| |based on the transitivity system of Hallidayan Systemic-Functional |

| |linguistics, to the identification of social actors in text. We explain|

| |how our model was used as part of a corpus-based critical discourse |

| |study of online media reports of a public debate, and enabled us to |

| |locate, and then focus on, those social actors who proved most |

| |significant in the discourse. Finally, we explore the implications of |

| |our approach for the wider goal of defining a social actor. |

|Kelsey Darren – Brexit, |This paper presents an innovative analytical framework that synergises |

|Farage and the Hero’s |approaches to discourse, mythology, affect and ideology to analyse |

|Journey: A |online news. Its case study is concerned with affective mythology and |

|discourse-mythological |right wing populism in the discourse of Nigel Farage and the Mail |

|analysis of archetypes, |Online. It shows how archetypal traits of mythological Heroism appeared|

|affect and ideology |through Farage’s image as a man of the people who distinguished himself|

| |from the political establishment. Through Campbell’s (1949) monomyth we|

| |see a discursive trait of this archetypal convention: The Hero’s |

| |Journey. Farage was constructed as a man on a mission, fighting against|

| |the odds, overcoming trials and tribulations to “take back control” |

| |from the EU. Hero mythology functioned through political discourses to |

| |suppress ideological and historical complexities that contradicted |

| |Farage’s populist image. My analysis then considers the |

| |affective-discursive dynamics operating through Mail Online reader |

| |comments. This enables us to look more closely at responses to news |

| |discourse, which in this instance reflected the affective qualities of |

| |the monomyth. Through this attention to a powerful albeit familiar |

| |archetype, the ideological tensions of British national identity and EU|

| |politics are analysed in light of the referendum. |

|Kerboua Salim – |Pluralist and multicultural societies have always succeeded in |

|Collective Identity and |accepting religious, linguistic, and cultural diversity in their midst.|

|the Discursive |However, since the beginning of the 21st century, the questions of |

|Construction of |collective identity and ontological insecurity have become critical |

|Insecurity: Exploring |issues in Western political and societal debates. Western cultural |

|“Eurabia,” |pluralism is being threatened by a specific discourse that is |

|Islamofascism,” and “the |constructing Arab and Muslim otherness as an ontological threat to |

|Great Replacement” Theses|Western and European security and identity. Relying on the social |

| |constructivist approach and Foucauldian Discourse Analysis, the paper |

| |examines this discourse and the knowledge and reality it produces. In |

| |the US and European public spaces, some identity-based and |

| |ideologically motivated individual and collective actors are producing |

| |a new knowledge designating Arab-Muslim peoples and their faith as the |

| |new enemy. This paper looks into the discourse developed these actors |

| |in their (somehow successful) attempt to promote a new inter-cultural |

| |paradigm that relies much on Samuel Huntington’s and Bernard Lewis’ |

| |clash of civilizations thesis. The paper emphasizes the essentialist |

| |and Manichean neologisms of “Eurabia,”“Islamofascism,” and “the Great |

| |Replacement.” It argues that these neologisms and the discourse in |

| |which they operate are creating a new constructed reality. |

|Keszei Barbara, Péter |Our aim is to highlight the adaptation of the Seven-Step Configuration |

|Brózik, Andrea Dúll – |Analysis method (SSCA) to discourse analysis through the example of |

|Linking psychological |mental mapping. The toolset of this drawing analysis method is partly |

|drawing analysis and |analogous to the theories and methods used in discourse analysis for |

|discourse analysis |visual data, the application of SSCA may further their evolution. SSCA |

| |is an interpretation system originally developed as a method for |

| |psychodiagnostics and art therapy (Vass, 2012). However, many of its |

| |techniques (e.g. methods of intuitive analysis, global analysis, item |

| |analysis, etc.) have proven useful for analysing virtually any piece of|

| |pictorial product. As a database we used mental maps created by using |

| |the free recall method. Various disciplines (e.g. psychology, |

| |sociology, anthropology) apply this method while investigating |

| |people–environment transactions. We introduce the SSCA method, and its |

| |potential applications and limitations in discourse analysis through |

| |the analysis of the mental maps of two city squares in Budapest, |

| |Hungary. We emphasise the common aspects of SSCA and the methods and |

| |principles of multimodal discourse analysis (e.g. the relevance of |

| |context, configurations are interpreted instead of isolated signs, |

| |Unsworth and Wheeler, 2002), and show our results (eg. categorization |

| |and interpretation) of the drawing analysis of the mental maps using |

| |discourse analytical theories and practices such as the three semiotic |

| |functions: the representational, the interactive and the compositional |

| |functions (Halliday, 2004). Merging the two different paradigms could |

| |be beneficial for researchers from both backgrounds providing an |

| |opportunity for alternative information gathering tools and analysing |

| |prospects. |

|Veronika Koller, Marlene |Despite different political systems and election events, the 2016 |

|Miglbauer –"The people |British EU referendum and the Austrian presidential election showed |

|have spoken": vox pops on|similar divisions between liberalism and populism. We analyse examples |

|the 2016 British EU |of vox pops, i.e. short interviews in public space, from British and |

|referendum and the |Austrian voters. Specifically, we ask what topics and motivations are |

|Austrian presidential |made relevant by people voting for or against leaving the EU and |

|elections |far-right candidate Hofer, resp., and what linguistic features are |

| |used. After reviewing some of the literature on the genre of vox pops |

| |(Feng 2017), the discourse of right-wing populism (Wodak 2015) and |

| |voting motivations (Kemmers 2016), we present an analysis of selected |

| |data, demonstrating differences and similarities across voting |

| |behaviour and countries for topics such as immigration, international |

| |politics and the economy. We also demonstrate parallels in the use of |

| |first person singular and plural, emotion lexis, evaluation with regard|

| |to the perceived future of the country, and social actor |

| |representation, e.g. collectivisation or abstraction (‘refugees’, |

| |‘immigration’). We then put these findings in the context of the |

| |interview situation, asking what identities interviewees construct for |

| |themselves. To conclude, we discuss what our findings suggest about |

| |support for, and resistance against, right-wing populist politics in |

| |the UK and Austria. |

|Krasnopeyeva Ekaterina – |In 2015, YouTube has introduced tools for subtitling and translation to|

|When Your Favorite |support global marketing and internationalization of site creators’ |

|Vlogger Starts to Speak |audience. Using the toolset, viewers can contribute to user-generated |

|Russian: Investigating |content (UGC) by submitting their version of subtitles as a ‘community |

|the Discursive Spaces |contributed’ text (Benson 2016). However, there exist a number of |

|around Fan-Subbed and |translation-focused channels (communities) which rebel against the |

|Fan-Dubbed YouTube |proposed participatory norms and tools. By taking on the role of a |

|Channels |‘creator’, the ‘translators’ add Russian language captions/audio and |

| |reupload UGC to their own channels, thus forming new active and |

| |linguistically isolated communities (Pym 2011) around their works. In |

| |light of the above, my presentation will focus on a case study of |

| |TranslateItUp (the most popular ENG-RUS translations channel, over 400K|

| |subscribers). Using a mixed paradigm of discourse-centred online |

| |ethnography methods (Androutsopoulos 2008) and qualitative analysis of |

| |a small corpus, I seek to explore motivation behind the ‘translator’s |

| |choices and the power an individual ‘translator’ enjoys to form and |

| |transform the newly-coined discursive space. With contemporary Russian |

| |realities in mind, I also investigate how institutionalized |

| |translationese employed by the ‘translators’ can challenge target |

| |language and culture by abusive fidelity to the original, associated |

| |with the translation strategy of resistance (Venuti 2004). This |

| |research is supported by Russian Science Foundation (RSF), project No. |

| |16-18-02032. |

|Krce Ivancic Matko |Psychoanalysis as a theory of discourse: the fantasmatic life of power |

|–Psychoanalysis as a |Following the coverage of Brexit, it could not be overlooked that the |

|theory of discourse: the |referendum was saturated with a discourse emphasising the importance of|

|fantasmatic life of power|facts and then, after the result had proven to be on the leave side, |

| |the entire field of predictions and rationalisations based on the facts|

| |crumbled. Interestingly, The Guardian published the article ''View from|

| |Wales: town showered with EU cash votes to leave EU'', in which the |

| |author suddenly realises that she is in fact writing a report from ''a |

| |town with almost no immigrants that voted to get the immigrants out''. |

| |Confronted with such example, this paper identifies a fruitful nexus |

| |between discourse analysis and psychoanalytic insights, emphasising the|

| |essentially fantasmatic structure of power. Psychoanalysis enables |

| |discourse analysis to look beyond facts and ask, for example, whether |

| |the leave decision was fundamentally motivated by the fantasy of |

| |enjoyment 'stolen' by the other EU members? Bearing in mind that, |

| |according to Lacan, psychoanalysis is a theory of discourse, I |

| |demonstrate that psychoanalysis can help us to go beyond the |

| |declaration that meaning is socially produced, probing the fundamental |

| |question – how? Key words: discourse, fantasy, politics, power, |

| |psychoanalysis. |

|Krinninger Stefanie – Art|It is a common assumption that “there is no concept of art in medieval |

|Discourses and Aesthetic |times and the early modern age” (cf., Ullrich 2001: 571; transl. SK). |

|Practice “before the Era |Even some of the latest leading contributions in medieval and early |

|of Art” – A Corpus |modern art theory and literary studies rest on this notion of the |

|Analytic Approach |premodern era as an era without any knowledge or awareness of artistic |

| |phenomena such as aesthetic autonomy, complexity, obscurity or the |

| |unintelligibility. My objective is to show that this view is based on a|

| |limited understanding of ‘art’ as ‘fine art’ (“beautiful art” – “schöne|

| |Kunst”, in Kant's vocabulary), and that it rests on modern or present |

| |standards and ideas, which do not match and most notably do not do |

| |justice to the historic reality. My study bases on the ample text |

| |corpus of the ‘Frühneuhochdeutsches Wörterbuch’ (Early Modern High |

| |German Dictionary; |

| |

| |neuhochdeutsches-woerterbuch/), which consists of approximately 1.000 |

| |well selected sources from the Early Modern High German era (circa |

| |1350–1650). In focusing on the word ‘art’ and it’s onomasiology, and in|

| |close examining the respective contexts, my aim is to reveal aspects of|

| |aesthetic practice “before the era of art” and to open the view to art |

| |discourses and discourse formations, that will otherwise remain |

| |uncovered. This corpus linguistics approach aims to put an end to the |

| |ongoing debate about if and how one can talk about medieval and early |

| |modern aesthetics without there being a contemporary equivalent term. |

| |It will lead to a much more differentiated understanding of premodern |

| |aesthetics and art and will uncover aspects of the latter’s complexity |

| |and an evolving autonomism thus for neglected. |

|Liaqat Qurratulaen |This paper is Foucauldian discourse analysis of the novel A God in |

|–Foucauldian Discourse |Every Stone by Kamila Shamsie. The novel will be analyzed in the |

|Analysis of Power |framework of Foucault’s epistemic configurations of knowledge and |

|Structures in the Novel A|power. The paper will analyze that how language and discursive |

|God in Every Stone by |practices compose the fictional world of Shamsie’s novel. The paper |

|Kamila Shamsie [POSTER] |will also analyze invested discourse of the production of |

| |power-relations and their formation in the colonized fictional world of|

| |the novel. Additionally, this is an examination of the construction of |

| |subjects under the dominant gendered, racist and colonial discourses. |

| |The characters in the novel are subjected to the dominant discourses |

| |which are shaping their identities as colonized beings, veiled Indian |

| |females and feminine British ladies in the early 20th century. |

| |Moreover, the spaces and dresses incorporated in the novel’s plot give |

| |an added dimension to the patterns of power enforcement. Museums, |

| |forts, Peshawar walled city, hospitals, burqa(veil) and turban are |

| |tangible power structures which support plot’s overall governing |

| |gendered and imperialist discourses. The mentioning of Alexander, Zeus,|

| |Darius, Ottoman Empire and British Empire in the story hints at the |

| |recurring motif of power in the human history and predicts the |

| |persistence of power structures till the end of times. |

|Ludley Maike – Cultural |The idea of evidence-based policymaking as key to good decision-making |

|Policymaking as discourse|has dominated public policy practice and research for over 30 years. |

|– The case of the |Attempts at measuring 'culture' are confronted with methodological and |

|European Capital of |ontological challenges and rigorous evidence for real cultural impact |

|Culture “RUHR.2010“ |is limited. Language, however, plays a major role in the policy process|

| |helping policy actors to make the case for ‘culture’ as a versatile |

| |catalyst for our society. In my research I examined rhetoric strategies|

| |that counteracted the lack of hard evidence and increased |

| |persuasiveness during the application process of “RUHR.2010” to become |

| |the European Capital of Culture. Qualitative document analysis has |

| |revealed reoccurring language concerned with culture's power to change.|

| |I have shown that the belief in transformational power of 'culture' |

| |built the basic assumption for the policy discourse. Despite the lack |

| |of objective evidence, the discourse was dictated by a ritual logic |

| |(Royseng 2008) of positive impact of ‘culture’ in several areas, |

| |including economy and urban development. Deviating from the concept of |

| |policymaking narrowly seen as a straightforwardly rational process, |

| |discourse analysis helped to show how fundamental assumptions about the|

| |positive effects of ‘culture’ constituted a frame that significantly |

| |shaped the cultural policy process. |

|Madsen Dorte – The logic |This presentation will discuss the theoretical and methodological |

|of equivalence in |challenges in identifying two macro-discourses in the field of |

|academic discourse? |interdisciplinarity studies: the integration-premised-discourse and the|

| |discipline-inclusive-discourse. The presentation will focus on the |

| |construction of an order of discourse to distinguish between the |

| |scientific field, where interrelationships among academic disciplines |

| |are taken as an object of research, and the widespread uses of |

| |‘interdisciplinary’ and ‘interdisciplinarity’ in academic discourse |

| |more generally, typically for legitimation purposes. The assumption is |

| |that constructing an order of discourse for a politicized empirical |

| |field, will have to navigate through a borderland between between |

| |rigorous scholarship and surrounding ideological and political forces |

| |that emanate from other agendas. A model is presented of the order of |

| |discourse where the two macro-discourses meet. It is suggested that the|

| |logics of signification, and the tension between difference and |

| |equivalence, may be important tools for theorizing this borderland. It |

| |is argued that whereas the logic of equivalence and the production of |

| |empty signifiers appears to be of marginal interest to the scientific |

| |field, the logic of difference as a more complex articulation of |

| |elements, seems to be more in line with the ideals of academic |

| |discourse. |

|Maheshwari Disha |This paper reports on how a teenage girl negotiates her identity at a |

|–Understanding Power, |school in India. It explores the hegemonic ways in which the school |

|Gender, and Identity |imposes its institutional power to align its subjects towards a more |

|Negotiation at School |socially accepted identity. Using feminist post-structuralist discourse|

|through Classroom |analysis and drawing on data in the form of interviews with the |

|Interaction: Case study |research participant and audio-recording of her classroom interactions |

|of a Teenage Indian Girl |collected over a period of six months, this paper examines the ways in |

| |which Anita struggles to negotiate between institutional power and |

| |personal agency in order to continuously construct her own identity. |

| |The specific focus of the paper is on construction of gender identities|

| |with reference to the institutional discourse at school. The paper |

| |looks at the regulatory frames that limit her agency. It also explores |

| |the spaces available to negotiate and challenge these socially |

| |sanctioned frameworks of gendered identity. She struggles with the |

| |various intersecting and opposing discourses of parental expectations |

| |(being a student and a girl), peer approval and affiliation, sexual |

| |abuse and vulnerability at school, and institutional authority while |

| |constructing her various identities. |

|Mironova Irina & Natalia |The purpose of this paper is to analyze definitions of the term |

|E. Gronskaya Contested |“ideologeme” and their applications in humanities and social sciences. |

|Ideologeme. The Role of |Firstly articulated by M.Bakhtin, elaborated by J.Kristeva and defined |

|Competitive |in terms of discursive struggles by F.Jameson, the term has been |

|Sub-disciplinary |broadly used by researchers in different contexts. Multiple approaches |

|Discourses in the Process|to the definition of ideologeme have been developed in Post-Soviet |

|of Defining the Term |Russia, including semantically-oriented, lingvo-cultural, |

| |phenomenological, cognitive, etc. approaches. Nowadays the definition |

| |varies from one sub-disciplinary discourse to another and there exists |

| |a terminological confusion. The paper aims to investigate the role of |

| |discursive variations and interactions (such as those mentioned by |

| |K.Hyland (2004, 2007)) among competitive sub-disciplinary discourses in|

| |the process of constructing the term’s meaning. Following the |

| |sociolinguistic approach to terminology (Gaudin, 2002) as well as the |

| |socio-cognitive one (Temmerman, 2000), the term is examined as a |

| |context-dependent unit. The discourse under consideration is restricted|

| |to written sources. The research material consists of 120 micro texts |

| |which contain the ideologeme’s definitions. Micro texts have been |

| |extracted from the collection of Russian academic texts, published in |

| |post-Soviet period and classified into different genres: Cand.Sci. |

| |dissertation synopses, research articles, monographs. |

|Moeller Chris – The |Whereas discourse analysis in the UK has long been dominated by |

|normalisation of food |discursive psychology and a textual empiricism in related approaches, |

|charity in the UK: |more critical perspectives in materialist discourse theory now |

|Discourse and dispositive|emphasise the importance of non-discursive practices and |

|analysis as practised |materialisations of knowledge. Drawing on theoretical principles from |

|critique |symbolic interactionism and situational analysis, the sociology of |

| |knowledge approach to discourse (SKAD) presents a highly flexible |

| |research programme for the study of power and subjectivity in times of |

| |neoliberal austerity. Here, dispositive analysis demands the inclusion |

| |of non-textual data to account for visibilities, spatial arrangements |

| |and the use of material artefacts in the guidance of conduct with new |

| |methodological challenges for discourse analysts. Drawing on empirical |

| |data from a PhD study of the ‘food bank phenomenon’ in the UK, I will |

| |discuss how principles of coding, memo writing and the use of software |

| |can be adapted in discourse studies for the analysis of interview data,|

| |documents and large visual data sets. By reconstructing the flows of |

| |knowledge behind seemingly natural and common-sense solutions to food |

| |poverty, discourse research becomes practised critique which allows us |

| |to challenge and resist the constructed normalities of our present. |

| | |

| | |

| | |

| | |

| | |

|Mulderrig M Jane – Powers|This paper brings the concepts of ‘biopower’ and ‘governmentality’ |

|of Attraction: Multimodal|(Foucault 1976; Rose 2001) into dialogue with multimodal critical |

|strategies of emotional |discourse analysis to investigate the increasing use of ‘nudge’ tactics|

|governance in UK health |in public policy. Specifically, the analysis examines the eight year |

|policy |‘Change4Life’ (C4L) anti-obesity campaign aimed at children, and |

| |demonstrates how it attempts to manipulate individual psychologies and |

| |emotions through the intersection of visual and linguistic modalities. |

| |Inspired by behavioural psychology, ‘nudge’ develops strategies to |

| |change people’s behaviours without them necessarily recognising this |

| |has happened. Its proponents claim it can ‘help the less sophisticated |

| |people in society while imposing the smallest possible costs on the |

| |most sophisticated’ (Thaler and Sunstein 2009, 252). The ‘less |

| |sophisticated’ in this case are northern, working class, potentially |

| |obese children who are steered towards more middle class lifestyles |

| |through a series of colourful, cartoon television adverts. Visual |

| |metaphor, intertextuality, colour, and tone intersect with biomedical |

| |and lifeworld discourses in realising the ads’ pedagogic message. |

| |Intersemiosis permits the expansion of affective meanings (happiness, |

| |hope, repulsion and fear) whereby children are given the ‘emotional |

| |vocabulary’ with which to digest, evaluate, and ultimately reproduce |

| |complex policy messages about disease risk. As the UK’s longest-running|

| |policy nudge, C4L needs to be viewed in the wider political context of |

| |fiscal austerity, welfare cuts, food poverty, and increasing social |

| |inequality. As such, I argue that it helps legitimate and instantiate |

| |neoliberal political rationalities by privatising (both structurally |

| |and morally) responsibility for public health care. I further argue for|

| |the critical insights into contemporary public policy to be gained from|

| |a transdisciplinary approach. |

|Muñoz Falconi Giovanna & |Political discourse is a fundamental element of social action and a |

|Antoni Castelló Tarida – |tangible product of political communication. Our proposal consists of a|

|Conceptual Networks in |new way of representing and assessing discourses through conceptual |

|the Discourse: A Proposal|networks that identify clear cognitive processes such as meaning, |

|for a Methodological |attribution and reasoning. Rather than analyzing political ideas |

|Approach to Political |themselves, we seek to clarify how these processes and networks are |

|Discourse Analysis |related to each other. Our first objective is to propose an objective |

| |methodology to establish and analyze conceptual networks extracted from|

| |political speeches, the second, and more importantly, is to establish a|

| |protocol to compare and evaluate these conceptual networks. These will |

| |be illustrated using a selection of political discourses made in |

| |Ecuador and Spain in 2015 and 2016. The methodology is both qualitative|

| |and quantitative, and combines existing knowledge mapping tools, such |

| |as Atlas.ti, and new instruments like Mapper 2.0, which was developed |

| |by our research team. These tools make it possible to develop an |

| |analytical protocol that defines types of comparisons and relationships|

| |between concepts, which yield to divergent and common points. We |

| |identify discrepancies in meaning to contrast apparently similar |

| |discourses, and in conclusion, suggest a general assessment procedure |

| |to make an objective comparison of two or more conceptual networks. |

|Nacucchio Ailin – A |This paper will be dedicated to temporality as a dimension of political|

|methodological proposal |discourse. I start from the French tradition of Discourse Analysis |

|for analysing temporality|(Maingueneau, 1984, 2012, Boutet & Maingueneau, 2005). I approach |

|as a dimension of |political discourse as a social practice which takes place in |

|political discourse |institutional settings dedicated to politics (Le Bart, 1998; |

| |Maingueneau, 2010). In Nacucchio (2016) I claimed that in order to |

| |legitimate his political positioning, a politician has to elaborate |

| |discursively a specific relationship (filiation or breach) towards a |

| |past, a present and a future. In this paper, I will focus on the |

| |discursive means through which political discourse is provided with |

| |temporality. More specifically, I will describe some procedures through|

| |which temporality is constructed in political discourse. I will base on|

| |a small corpus constituted by eight speeches by two rival political |

| |figures from Argentina: four by Cristina Kirchner (former president) |

| |and four by Mauricio Macri (former Buenos Aires’s Mayor, current |

| |president of the country). I will show that Cristina Kirchner claims to|

| |be part of a certain genealogy identified with popular values, whereas |

| |Mauricio Macri disregards the legacy of former politicians and takes a |

| |pragmatic stand oriented to the future. |

|Nonhoff Martin – Populism|There is a curious tension in Ernesto Laclau's work that will be the |

|and the Promise of |starting point of my argument. On the one hand, we repeatedly find a |

|Radical Democracy |strong argument related to (radical) democracy as the condition of |

| |modernity. In this condition, no one but we ourselves shape the (albeit|

| |cotradictory) political surroundings in which we live. This includes, |

| |for example, that we need to come to terms with an always instable |

| |relationship between liberal, populist, and associative elements of |

| |democracy. On the other hand, however, Laclau argues that populism is |

| |equivalent to the political per se, and that any political |

| |configuration will in some way equal the populist one. So there is |

| |obviously a tension between a radically democratic and a populist idea |

| |of the political. Following this, I will argue that there is a big |

| |difference between the democratic promise of ruling ourselves as equals|

| |and the populist promise of overcoming a corrupt elite. I will |

| |complement this theoretical argument with short analyses of democratic |

| |and populist discourse. |

|Ohia Margaret & Paweł |While Poland is currently the ninth largest country in Europe with the |

|Nowak – Communication |sixth highest population, its historical, geopolitical and economic |

|strategies of |factors determine a context that is racially, nationally, and |

|representing black people|religiously homogenous. Only between 1-3% of the Polish society is |

|in media discourse in |non-white, non-Pole or non-catholic. Studies of the ways in which media|

|Poland (2012-2016) |convey news about black people in Poland and comment on their presence |

| |in this country have not been presented widely in the literature. |

| |Hence, the results of such research make a meaningful contribution to |

| |existing knowledge on using communication strategies in media discourse|

| |regarding black people. Using the qualitative analysis of newspaper and|

| |internet news texts published in Poland in 2012-2016 we will examine |

| |the following questions: What are the characteristics of common |

| |communication strategies of portraying black people and their |

| |activities in media that distinguish them from other ways of |

| |representing the news? Why is the construction of race significant in |

| |such texts? Is skin colour a relevant information at all? What is the |

| |glossary of words referring to black people in the Polish language? To |

| |what extent are these texts influenced by political correctness or |

| |international guidelines for accurate ways of describing people of |

| |colour? How do personal features, i.e. age, profession, relationship |

| |with Poland, marital status of certain people affect this discourse? |

| |How does the political orientation of journalists and editors, or other|

| |contextual components impact reliability of the discourse? What is the |

| |pragmatic effectiveness of such discourse? |

|Olechowska Agnieszka |Education of students with special educational needs in public |

|Joanna – Paradigmatic |institutions is both a challenge for the education system and teachers |

|discourse in official |working in kindergartens and schools. My presentation shows whether and|

|pedagogical discourse |to what extent the paradigmatic changes, that occur in pedagogical |

|[POSTER] |discourse of special educational needs children, are reflected in the |

| |official pedagogical discourse (educational law and school documents). |

| |Furthermore, which features of the latest regulation on the provision |

| |and organization of psychological and pedagogical help can be applied |

| |to the obsolete paradigms, whether and which of them proclaim |

| |progressivism and the modern attitude of legislators. |

| | |

| |(Participant is unable to be present at conference.) |

|Orfanò Bárbara – The use |Erman (2001) observes that pragmatic markers can also function as |

|of pragmatic markers in |metalinguistic monitors. In this function the marker seems to be modal |

|spoken interlanguage: a |serving as a face-saving device. This paper addresses how a group of |

|corpus- based study of a |Brazilian university students of English use pragmatic markers, in |

|group of Brazilian |particular, metalinguistic monitors in oral production. The study |

|university students |consists of data from two corpora: a learner oral corpus being compiled|

| |at the Federal University of Minas Gerais/Brazil and a sub-corpus from |

| |the British Academic Spoken English (BASE). The Brazilian learner |

| |corpus comprises oral presentations recorded in an English for Academic|

| |Purpose class and has, at the present moment, 50,000 tokens. The BASE |

| |corpus comprises lectures and seminars from different disciplines and |

| |has 1.644,942 tokens. The data, after undergoing specific statistical |

| |test, were analysed using the software WordSmith Tools 5.0. The results|

| |indicate differences in the use and form in comparison to native |

| |speakers. While Brazilian students oversue modal verbs, native speakers|

| |use a more varied range of modal devices, for example, adverbs. |

| |Overall, the findings reinforce the importance of analyzing empirical |

| |data for a broader understanding of how native speakers and learners |

| |can differ in their oral production contributing to language teaching |

| |and learning in academic settings. |

|Page Ruth & Jill Walker –|This paper explores the power relations in the emerging news discourse |

|Rettberg Snap Chat News |produced as Snap Chat live stories. Live stories are sequences of 10 |

|Stories: Collectivising |second video clips recorded through a mobile phone, which are collated |

|Protests in Emerging |by Snap Chat’s team and made publically for 24 hours before being |

|Forms of ‘Citizen |removed from view. We analyse four live stories that were produced |

|Journalism’ |during the 2017 presidential inauguration in the United States: |

| |Reactions, Trump’s Inauguration, Trump Protests, and Women’s March. The|

| |data consist of 18 minutes’ video and 200 snaps that were transcribed |

| |whilst the videos were available in the public domain (19-21 January, |

| |2017). We use multimodal discourse analysis (Mayr and Machin, 2012) of |

| |the verbal, visual and cinematic aspects of the videos to examine how |

| |individualisation and collectivisation (Van Leeuwen 2008) was |

| |constructed in different ways by the mainstream and citizen |

| |journalistic contributions to the four live stories. Through this, we |

| |develop a multimodal framework for the dynamic use of mobile camera |

| |movements that build on Zappavigna’s (2015) work on subjectivity. Our |

| |initial results suggest quantitative and qualitative differences |

| |between the four live stories, based on the status of the person(s) |

| |represented in the snap (elite persons, such as politicians and |

| |celebrities, journalists and 'lay persons'). In the most journalistic |

| |live story, 'Trumps' Inauguration', elite persons remain individualised|

| |and 'looked at' using visual forms of social distance that reproduce |

| |camera angles found in mainstream televised news. In the 'Reactions' |

| |(the most 'citizen journalistic' live story) lay persons individualised|

| |their responses, using selfie-style clips in constructed in close |

| |distance and accompanied this with first person, affective and ironic |

| |narration that distanced their stance from Trump. In the two protest |

| |stories, the 'lay persons' collectivised their identities, using |

| |camera-enabled gestures to infer a viewing position 'with' the |

| |protestor, and which variously positioned the protestor (and by |

| |implication the viewer) within or above the collectively represented |

| |protest. This was accompanied by verbal forms of collectivised |

| |discourse such as chanting, shouting and second person forms of |

| |narration. Our paper points to the need for future interdisciplinary |

| |methods as discourse studies takes account of the latest forms of |

| |mediated news. |

|Parker Ian – New |This paper is about what we can do with intersecting academic and |

|Vocabularies of |political crises, and about the new vocabularies that have been |

|Resistance: Interventions|emerging to articulate political practice with theory. These new |

|at the intersection of |vocabularies of resistance have been grounded first in political |

|radical theory and |practice and have then been elaborated theoretically by radical |

|practice |academics. Insofar as these new keywords I will describe that have |

| |appeared in the last fifty years draw on academic debate, they draw on |

| |concepts formed at the interstices of social scientific disciplines. |

| |They speak of political practice and also speak of crises in the social|

| |sciences. I will sketch out the changing contexts for taking seriously |

| |new vocabularies for the left that re-interpret and enable us to |

| |intervene in the world. Then I will examine the place of theory on the |

| |left, including the way the left has repeatedly tried to put theory in |

| |its place, in the process distancing itself from theory it cannot tame.|

| |I then review clusters of keywords that defined radical politics and |

| |social scientific theory before our revolutionary century which began |

| |in 1917, and then show how keywords come to operate together in the |

| |first fifty years of our century of struggle against power. This opens |

| |the way to the concluding part of the paper where I look at how |

| |clusters of new revolutionary keywords emerging after 1967 that mesh |

| |together to redefine what we do in politics, and what we should be |

| |doing as radical academics who want to treat crises as possibilities |

| |for change. |

|Pascual Mariana & |Drawing on contributions on traumatic pasts and recent history from the|

|Stella Bullo – Argentina |field of History and Politics (Assman, 2009), the study aims to examine|

|after the return to |the ways in which the media represented a change in the attitude of the|

|democracy: An Appraisal |Argentine society towards values such as democracy, courage and respect|

|study of media |for human rights after the last military dictatorship (1976-1983). |

|representations of pain |Following the SFL tradition, the study deploys the System of Attitude |

|and memory |as part of the Appraisal typology which is concerned with emotional |

| |reactions, judgments of human behaviour and evaluation of things and |

| |entities as a way of unveiling writers’ ideological positions (Martin &|

| |White, 2005). A corpus of 60 news stories published in the two decades |

| |after the return to democracy is manually analysed. Results indicate a |

| |gradual change in values of Appraisal and polarity in the course of the|

| |time spectrum studied. Earlier data shows higher values of Judgement |

| |whist later data shows a predominance of values of Affect. This may be |

| |indicative of a tendency to assume a relatively distant perspective |

| |from the lives lost and from the profoundly traumatic experience. The |

| |study has potential for further critical discourse studies of a |

| |discourse-historical nature and implications for history studies with |

| |relevance to research in traumatic pasts, in particular. |

|Porsché Yannik – Public |This discourse analysis shows how curators, visitors, journalists and |

|Representations of |politicians in museums construct knowledge about how the French and |

|Immigrants in Museums – |German publics represent immigrants. They expose public stereotypes and|

|Exhibition and Exposure |practices of discrimination. The comparison of three institutional |

|in France and Germany |contexts between which the exhibition travelled reveals how on the |

| |micro level of discourse museum formats contribute to constructing |

| |public representations and enacting a public sphere. I propose a |

| |concept of ‘institutional epistemics’, which combines conversation |

| |analytic work on institutional talk and mundane epistemics with |

| |theory-oriented ethnography on epistemic cultures and poststructural |

| |discourse analysis. This approach focuses on institutional differences |

| |in epistemic attribution practices. Empirical examples of social |

| |interactions in exhibitions (guided tours, guestbook entries) and |

| |publications by the museums in catalogues and by journalists in the |

| |mass media (press, radio, TV, Internet) illustrate three paradigmatic |

| |ways that museum exhibitions construct knowledge, memory and |

| |identities. A microsociological contextualisation analysis bridges the |

| |divide between micro and macro by concentrating on details of |

| |participants’ public attribution practices and by asking how they |

| |generate knowledge about what is, and who is part of, a societal |

| |public. Consequently, museum institutions vary as to whether immigrants|

| |are spoken about, spoken for or themselves speaking in the museums. |

|Porstner Ilse |Textbooks are considered to be influential media of instruction and to |

|– Approaching |represent the historical world linguistically and visually quite |

|postcolonial narratives |authoritatively. This way, they constitute meaning discursively that |

|in history textbooks: |can be related to present day issues. This widely shared assumption has|

|institutionalised |been challenged by discourse-analytic tools, but there are not many |

|patterns of reading |analyses that include recipients’ meaning [re]-production strategies at|

|“colonialism” and |the same time. This paper introduces an analysis framework that |

|discursive negotiation of|combines both elements of semiosis employing a multi-faceted procedure |

|meaning. Analysis of |by involving models from the fields of linguistic discourse analysis |

|classroom talk |and interpretative sociolinguistics. More specifically, this paper |

|text-related |demonstrates how ensembles of image-text relations can implicate |

| |oppositional readings and thus contribute to the constitution of |

| |stereotyped views on “the colonial subject”. Within focused group |

| |discussions on current societal issues it became evident that “colonial|

| |stereotypes” are still applied to present heterogeneous societies. This|

| |way, written as well as oral stancetaking can be perceived as reference|

| |to shared knowledge of all participants in the meaning making process. |

| |In summary, this paper attempts to open up an approach that is apt to |

| |analyse knowledge structures in institutional contexts conveyed through|

| |textbook representations and [re]-produced by the target recipient |

| |group, thirteen-year-old pupils. |

|Rheindorf Markus – |Spanning data and analyses since 1995, an ongoing research project |

|Changing national |based on the seminal work by Wodak, de Cillia and others is currently |

|identities: discourse |elaborating a longitudinal perspective on the construction of national |

|historical perspectives |identities in Austria. To do so, it extends the conceptual framework of|

|and methodological |the Discourse Historical Approach (regarding, inter alia, |

|challenges |dis-citizenship, integration, embodiment, mediatization, and social |

| |media) and integrates qualitative and quantitative methods. Data |

| |comprise political discourse (commemorative speeches, parliamentary |

| |debates, election campaigns), media discourse (television and radio |

| |programs, newspaper and magazine articles), social media, discourses of|

| |civil society and its institutions (exhibitions, catalogues) as well as|

| |ethnography, group discussions and interviews. The historical |

| |trajectory shows a Europeanization of all levels of discourse |

| |(representative, political, media, public, quasi-private) regarding |

| |multiple contexts, including crises, elections, economics and |

| |terrorism. We note the continuing or increased importance of Austrian |

| |German, of alternative and traditional gender constructions, of |

| |migration and integration, as well as an ongoing shift towards |

| |culturalist notions of nationhood/belonging and increasingly |

| |transnational commemoration of World War 2 and the Holocaust (focusing |

| |final-phase crimes). In contrast, previously crucial aspects of |

| |Austrian identities, such as neutrality and the State Treaty of 1955, |

| |EU membership and sports heroes, have moved to the background. |

|Richard Arnaud – |This paper deals with the concept of naming and the implications of |

|Massacre: the power of |this discursive act. The categorization of actions, such as massacre |

|discourse. The case of |has a deep impact on social representations and intercultural relations|

|commemorative naming in |(from an individual basis to a much broader one, up to political and |

|Haiti |diplomatic relations) (Dedaic 2003). From a specific case, based on an |

| |ethnographic background, I develop a study on the dialogic |

| |intersections between official political discourse, media productions |

| |and popular expressions (Richard & Govain 2016). In 1937, more than |

| |20,000 Haitians and Dominicans of Haitian descent were massacred within|

| |a few days by the Dominican army and police forces (Polino 2016 or |

| |Roorda 1998). These mass murders remain little known in modern world |

| |history, but their memory is still vivid (especially in the victim |

| |country). Using a combined approach that draws on linguistic |

| |anthropology (Rosa 2016) and discourse analysis (with a |

| |discourse-historical approach like Wodak 2010), I attempt to contribute|

| |to discourse studies and genocide studies by examining this |

| |understudied massacre. Specifically, I investigate the role of event |

| |naming for this massacre. Further, in analyzing representations of |

| |Haiti and the Dominican Republic in the media (mainly the printed |

| |press), I consider the relationship between references to the |

| |20th-century massacre and 21st-century massive exclusion. |

|Richardson John – Sharing|This presentation explores the rhetoric, and mass-mediation, of the |

|values to safeguard the |official British Holocaust Memorial Day (HMD) commemoration. My |

|future: British Holocaust|methodology draws on the Discourse-Historical Approach to CDA, given, |

|Memorial Day |first, its central prominence on analysing argumentative strategies in |

|Commemoration as |discourse and, second, the ways it facilitates a reflexive ‘shuttling’ |

|Epideictic rhetoric |between text-discursive features, intertextual relations, and wider |

| |contexts of society and history. I argue that the televised national |

| |ceremonies should be approached as an example of multi-genre epideictic|

| |rhetoric, working up meanings through a hybrid combination of genres |

| |(speeches, poems, readings), author/animators and modes (speech, music,|

| |light, movement and silence). Epideictic rhetoric has often been |

| |depreciated as simply ceremonial “praise or blame” speeches. However, |

| |given that the topics of praise/blame assume the existence of social |

| |norms, epideictic also acts to presuppose and evoke common values in |

| |general, and a collective recognition of shared social responsibilities|

| |in particular. Perelman and Olbrechts-Tyteca (1969: 50) go as far as to|

| |argue that “epideictic oratory has significance and importance for |

| |argumentation because it strengthens the disposition toward action by |

| |increasing adherence to the values it lauds.” Here, I examine how a |

| |catastrophic past is invoked in speech and evoked through music, in |

| |response to the demands that uncertainty of the future “places upon |

| |one’s conscience” (Lauer 2015:12). |

|Rochford Shivani – An |Parliamentary debates in the House of Commons do not afford the |

|Exploration into The |audience ratified speaking rights. Nevertheless, members of the House, |

|Nature of Audience |either individually or collectively, do regularly interject remarks, |

|Interjections On |make noises and interrupt proceedings, often in precise ways that are |

|Exchanges Between The |aligned with the current speaker’s words so as to show support or |

|Prime Minister and The |disapproval of what is being said. This study will look at audience |

|Leader of the Opposition |design in a political context by analysing the effect of the audience |

|During Prime Minister’s |interjections on parliamentary discourse, specifically focusing on the |

|Questions [POSTER] |exchanges between the Prime Minister and the Leader of the Opposition |

| |during Prime Minister’s Questions. One can assume that, on the surface,|

| |members of the audience simply just make “noise”, however, on a covert |

| |level, interjections are likely to be intentional and can be seen to |

| |influence the exchanges. In fact, speakers may intentionally design |

| |their talk so as to optimise these interjections for political gain in |

| |the knowledge that it is not what is said in the House but how the |

| |audience react to what is said that will make the headlines the |

| |following day. |

|Roderick Ian – The Active|Contract furniture manufactures are acutely aware of the capriciousness|

|Learning Classroom as |of the market for office furnishings and so are keen to sell their |

|Multimodal Metaphor for |wares in new markets such as higher education. At the same time, |

|Future Employability |tertiary institutions are seeking ways to respond to pressure to make |

| |their offerings more practicable and preparative for the workplace. |

| |Consequently, furniture manufacturers and tertiary institutions have |

| |both been enthusiastic supporters of active classroom design. Applying |

| |multimodal critical discourse analysis, this paper examines the ways in|

| |which active learning classrooms realize neoliberal discourses on the |

| |future of knowledge work and the marketization of education. Drawing |

| |upon both promotional materials produced by manufacturers and |

| |universities as well as actual active learning classroom designs, the |

| |paper charges that university administrations have enthusiastically |

| |embraced neoliberal representations of knowledge work at the expense of|

| |the interests of their own students. Accordingly, it is argued that the|

| |very design the active learning classroom and the learning practices |

| |that it supports are deeply implicated in the marketization of higher |

| |education, the constitution of students as consumer-subjects, and the |

| |redefining of work as ‘entrepreneurial’ and, ultimately, precarious. |

|Scholz Ronny – Assessing |During the last 50 years societal conditions in which discourses, and |

|national language |in particular political discourses, emerge have changed dramatically. |

|contexts in the age of |During the last decades western societies have experienced massive |

|globalised communication |changes. Transnational phenomena such as Europeanisation and |

|practices |globalisation have also impacted the lexicon of national languages. At |

| |the same time the digitalisation of communication together with new |

| |devices such as smart phones, tablets and the rise of the Internet to |

| |the main medium of communication have revolutionised the way language |

| |is used and language data are stored. The talk presents ideas for an |

| |investigation of macrostructures of different national political |

| |discourses in the contexts of Europeanisation. Based on examples of |

| |French and German language corpora composed of texts touching EU |

| |political integration (EP elections manifestos, press texts on higher |

| |education reforms) I argue for the use of corpus linguistic methods for|

| |the development of language context models. The proposed cross-language|

| |approach allows assessing similarities and differences in the lexical |

| |context structure of equivalent political discourses in different |

| |languages. Based on these results we can make assumptions about |

| |national political cultures and the ways, in which political concepts |

| |of transnational origin can be articulated in different national |

| |political contexts. The talk will introduce the methodology and propose|

| |a three level analysis of relatively small corpora composed of texts |

| |covering the same thematic in different languages. By pointing out |

| |challenges and pitfalls of international communication the overall aim |

| |of this study is to pave the way for a better communication on the |

| |European and the global level which than will help to explain and |

| |debate transnational politics better on the national and local level. |

|Schroeter Melani – The |This paper will explore how the Discourse Historical Approach to |

|‘Silent Majority’. |Critical Discourse Analysis in combination with Discourse Theory can be|

|Anti-political |applied to describe attempts at discursive change through |

|correctness and the |metadiscourse. The metadiscursive claim to be ’silenced/tabooed by |

|appropriation of |left-liberals who watch over what can(not) be said in public’ is |

|‘discourse’ by the New |central to the discourse of the New Right. Since the 90s, this claim |

|Right |has been one of the nodes of an anti-political correctness |

| |metadiscourse which appropriates notions of discourse and power and |

| |uses these notions to challenge what they claim is a left-liberal |

| |discourse hegemony in order to delegitimise criticism. Using examples |

| |from German anti-political correctness debates since the |

| |Historikerstreit of 1986, this paper will outline a) the discursive |

| |field within which the anti-pc debate was incorporated into the German |

| |context b) the specifically German combination of the anti-political |

| |correctness discourse with the discourse about the Nazi past c) the |

| |notion of a purportedly silenced majority of ‘ordinary people’ as a |

| |node in these anti-political correctness debates and d) how the latter |

| |is based on an appropriation of an originally left leaning tradition of|

| |thinking about discourse and power. |

|Irina Semeniuk – |The study focuses on relationship of concepts and the meritocratic |

|Discourse-Forming |discourse, forming the meritocratic personality. Definition of the |

|Concepts and |meritocratic discourse is given and clusters of discourse-forming |

|Merictocratic Discourse: |concepts are allocated. The attention is focused on high degree of |

|Bridging the Gap [POSTER]|conceptuality of this discourse. The author summarizes expediency of |

| |application of several methods of the linguistic analysis to detect the|

| |concepts underlying research of a discourse. Meritocratic discourse is |

| |conceived as a combination of all mental units used in it, their |

| |cognitive and semantic properties, linguistic and cultural features. It|

| |forms a proper space, embracing its constant (autochthons) and variable|

| |(allochthons) structural elements. The author comes to the conclusion |

| |that the discourse-forming potential of conceptual dominants (as shown |

| |by modern literature) is caused by their cognitive and axiological |

| |parameters. A detailed study of the formal combination of concepts in |

| |the meritocratic discourse creates a certain interest in the |

| |perspective of cognitive discourse analysis. |

|Sharafutdinova Olesia – |One of the key features of the socio-political development of Russia in|

|V. Putin’s “Language of |the 20th and 21st centuries is the leading role of ideologies; some |

|Power” in the Modern |researchers point to the ideocratic character of power in the USSR. As |

|Mediatized Society: |such, the language of power and power discourse become important |

|Qualitative and |instruments for political management. Because of a lack of competing |

|Quantitative Analysis |politics and the legally-established governmental control over the |

| |media, the discourse formed by power is monopolistic in the political |

| |field in Modern Russia. Traditional models for studying the discourse |

| |and language of power focus on the concepts formed under the influence |

| |of Michel Foucault, who appeals to the archaic level and, through it, |

| |moves to an understanding of actual issues. Because of the |

| |technological developments of society and the formation of a new type |

| |of identity – the mediatized identity – a question can be posed about |

| |the applicability of traditional approaches to discourse in the |

| |“knowledge-power” system. In my project, I utilize a synthesis of |

| |qualitative and quantitative analysis to study the image of the |

| |political rhetorician as a part of the discourse of power. The object |

| |of study was official speeches by Russian president Vladimir Putin |

| |which formed a text corpus created through the online service Sketch |

| |Engine (the.sketchengine.co.uk). The tools offered by this online |

| |service serve as the technical base for researching the following |

| |issue: how a representative of the power constructs his language in |

| |modern the modern informational conditions, how he transfers it to |

| |mediatized society, and how he is perceived by a wide audience. The |

| |modern informational space creates a situation in which the authority |

| |is no longer the single subject of discourse practices. Therefore, it’s|

| |recommended to look at both methods of studying discourse and the |

| |theoretical conceptualization of the concept of language of power |

| |through separate cases of the discourse of power in Russia. |

|Shutova Tatiana – |The understanding of the place and role of ‘democracy’ as represented |

|Construction of |in the American counterterrorism discourse has undergone major changes |

|'Democracy' in American |over the last few decades. Thus, in the studies of democracy, the same |

|Counterterrorism |data have come to support contradicting research findings, and the |

|Discourse (1972 – 2016) |opposite conclusions in sociological studies may be partly explained by|

| |various understandings of democracy and partly by the changing |

| |discourse around it. The proposed presentation traces the changes in |

| |the construction of democracy in the American counterterrorism |

| |discourse in 1972-2016. The corpus of texts for analysis (amounting to |

| |900,000 words) comprises counterterrorism speeches and official |

| |documents on the topic by American presidents and other officials. The |

| |corpus is divided into 3 sub-corpora (pre-2001; 2001 – 2009 (Bush’s |

| |presidency); 2009 – 2016 (Obama’s presidency) for chronological and |

| |politically-informed comparison. Research methods include corpus-based |

| |discourse analysis and content analysis. The dynamics of concept |

| |construction is studied using the so-called ‘summative’ approach to |

| |content analysis where an analysis of previously established semantic |

| |patterns invites an interpretation of the contextual (changing) meaning|

| |of specific terms. |

|Singh Jaspal – Analytical|In this paper I critically reflect on my experiences as a linguistic |

|ethics: The problem of |ethnographer who is invested both in an ‘objective’ linguistic analysis|

|analysing interaction in |in the arm chair and an ‘advocative’ ethnographic engagement in the |

|the field from the |field. After returning home from Delhi, where I conducted nine months |

|armchair |of participant observation, interviewing and eliciting of other |

| |material, I found myself feeling somewhat troubled by what our |

| |discipline calls ‘data analysis’. The specialised jargon of academia, |

| |with which we accrue cultural capital as researchers among our peers, I|

| |felt, was completely detached and different from the type of language I|

| |used with my ethnographic interlocutors in our interactions and |

| |interviews. I was writing about them, yes, but for a university-trained|

| |international audience. One of my research participants even got back |

| |to me and lamented that if they had known that I would go and analyse |

| |every ‘erm’, they would have preferred an email interview. I believe |

| |that we have to take such issues seriously and I wish to invite our |

| |discipline to more sincerely think about what I would like to call |

| |analytical ethics. This is a type of ethics that applies to our work |

| |after the collection of data in the field, namely it applies to our |

| |scholarly analysis and writing back home in the arm chair. |

|Sjögren Maria – The |To include citizens in public participation processes has been an |

|Discursive Construction |increasing practice for the last 20 years in Sweden, as well as in many|

|of Citizens' Dialogues |western democracies (Amnå 2006, Pateman 2012, Fung 2015, Tavilzadeh |

| |2015). These practices relate to normative ideals of democracy and |

| |participation; as well as to notions of power and citizenship |

| |(Carpentier 2014). In order to deepen the understanding on how meaning |

| |on citizens’ dialogues is constructed, my aim with this paper is to |

| |conduct a discourse analytic study of planning meetings of one |

| |particular citizens’ dialogue, located in the suburban area of |

| |Biskopsgården in Gothenburg. Biskopsgården is an area with a low |

| |socioeconomic status and which is highly exposed to criminality |

| |(Polismyndigheten 2016). The dialogue process, initiated by the |

| |municipality, aims at decreasing violence by involving a large number |

| |of citizens in interviews and workshops. Using methods from critical |

| |discourse studies (Wodak and Meyer 2015) and conversation analysis my |

| |aim is to study how notions of dialogue and participation are invoked |

| |in the planning of this process. I have during 2016 recorded 12 |

| |meetings in which I will specifically study the discourse on dialogue |

| |and participation to analyze how meaning on citizens’ dialogues is |

| |constructed. |

|Spiessens Anneleen – |This paper explores the fundamental role of online news discourse in |

|Discourse Studies in |political conflict, where it shapes perceptions and influences |

|conflict: a multimodal |attitudes. During the Russian-Ukrainian confrontation in Crimea in |

|analysis of Russian news |March, 2014, both parties and their allies have accused each other of |

|translation on the |being engaged in a global “information war” meant to win the audiences |

|Ukraine and Syria |over by manipulating news facts (Pomerantsev 2015). My analysis will |

| |illustrate the impact of translation, as a form of cross-cultural |

| |communication, on the news production process. Its focus lies on the |

| |coverage of the Crimean episode (2014) and the military intervention in|

| |Syria (2015) by the Russian website InoSMI (), a media|

| |project affiliated with RIA Novosti news agency that monitors and |

| |translates foreign press into Russian. In her analysis of the |

| |translator’s role in mediating conflict, Baker (2006) has effectively |

| |demonstrated that translation is a powerful tool to make information |

| |available (or not), to legitimize a particular version of events and to|

| |create opposing group identities. This is especially true of |

| |contemporary political conflicts that are played out in the |

| |international arena. Translation indeed appears as the par excellence |

| |arena to reconfigure and “reframe” existing discourse through more or |

| |less subtle shifts (Goffman 1974, see also Schäffner 2004). My research|

| |combines insights from Translation Studies and Discourse Studies. I |

| |will analyze how cultural understandings of the Russian identity are |

| |created, reinforced or contested in Western media discourse on Crimea |

| |and Syria, and how they are reframed on InoSMI through selective |

| |appropriation, shifts in translation and visual strategies (press |

| |photos), thus highlighting the potential richness of a multimodal |

| |corpus. |

|Stachowiak Jerzy – |The paper originates from an interdisciplinary research project |

|Managerial Correctness. A|combining historical sociology and qualitative discourse analysis. As a|

|Concept and its Empirical|concept, managerial correctness is introduced in order to outline some |

|Grounding |of the discursive consequences of a vast process of the democratization|

| |of culture (term coined by Karl Mannheim). The notion of managerial |

| |correctness was initially elaborated as a mean of accounting for the |

| |specificity of publically legitimate neoliberal and managerial talk. |

| |However it also helps in studies on public discourse of other elites, |

| |especially those which use their symbolic power to favourably interpret|

| |the relationship between the few who govern and the majority who are |

| |expected to obey. In contrast to political correctness, managerial one |

| |is neither rooted in social activist movements nor is an object of |

| |vigorous public debate. Rather it refers to a specific and mostly |

| |unquestioned rule of public discourse which has emerged in the |

| |contemporary culture of management. Methodologically, this paper |

| |illustrates the concept of managerial correctness both as a specific |

| |mode of formulating utterances and as a rule of ordering in public |

| |discourse. Theoretically, it calls for a radical re-examination of |

| |rigid limits recently imposed on the possible merger of discourse |

| |analysis and sociology of knowledge. |

|Stibbe Arran – |“Critical Discourse Analysis can never be purely an academic or |

|Ecolinguistics |intellectual exercise since its key aim is to change the discourses |

| |that it analyses. Sexist, racist or homophobic discourses are not of |

| |interest for their intriguing linguistic features but because they play|

| |a role in oppression and exploitation, and need to be resisted. Over |

| |the last 12 years I have been expanding CDA to consider issues beyond |

| |the oppression of one group of humans by another group of humans, to |

| |consider the impact of humans on the wider ecological systems that life|

| |depends on. The question is how discourses encourage people to respect |

| |or destroy those life-sustaining ecosystems. The aim is to encourage |

| |people to analyse the texts that surround us, reveal the stories we |

| |live by, question them from an ecological perspective, and contribute |

| |to the search for new stories to live by. The key to having an impact |

| |on the world is raising critical language awareness in the next |

| |generation, and to that end I’ve worked with educators across a range |

| |of subjects: linguistics, literature, language, creative writing, |

| |classics, art and media studies. These are areas where ecological |

| |issues are rarely covered, and I have been attempting to show how, |

| |through an expanded CDA, key ecological challenges can be explored in |

| |these areas of academic study.” |

|Taha Maisa C. – Managing |This presentation brings virtue ethics to bear on discourse in |

|hypervisibility: |face-to-face interaction by examining informal conversations among |

|Discourse as phronetic |participants in a young women’s halaqa, or study circle, at a mosque in|

|practice among Muslim |the southwest United States. Based on four months of participant |

|American Women |observation and more than 24 hours of audio recordings, the analysis |

| |focuses on the form and social functions of talk, arguing that |

| |participants employ “tactics of linguistic objectification” to |

| |highlight their status as second-generation speakers of Arabic and Urdu|

| |as well as savvy negotiators of a context in which they are frequently |

| |subject to scrutiny from non-Muslims. Building on recent discussions of|

| |phronesis (Flyvbjerg, 2001; Jouili, 2015), I argue that core halaqa |

| |participants collaboratively monitor their in-group linguistic |

| |performances as a way of both highlighting and normalizing their own |

| |difference. Such ethical negotiations, within the bounds of a |

| |faith-based friendship community, reveal fissures among different |

| |members’ claims to belonging even as they signal the inescapable |

| |politicization of contemporary Muslim American identity. |

| |La parole philosophique dans les entretiens de presse en France Parmi |

|Temmar Malika – French |les nombreuses instances discursives qui parcourent le texte de presse,|

|philosophers on society. |la parole philosophique fait partie (au même titre que d’autres |

|Analysing interviews with|discours des SHS) d’un ensemble de discours qui regroupe aussi bien le |

|philosophers  about the|sociologue, que l’historien, l’économiste, le psychologue , |

|terrorist attacks in |l’ethnologue, le politologue, l’anthropologue, que le physicien. La |

|print media |parole philosophique dans les médias à donné lieu à plusieurs |

| |recherches portant sur le penseur sans pour autant donner lieu à une |

|(La parole philosophique |analyse du discours de la manière dont la parole philosophique est |

|dans la presse) |concrètement mobilisée dans le texte journalistique lors des |

| |entretiens. Il s’agira ici d’analyser les entretiens de presse afin de |

| |mettre particulièrement l’accent sur la manière dont l’entretien |

| |philosophique présente ou non des particularités discursives par |

| |rapport à d’autres types d’entretiens. Est-ce qu’on s’entretient de la |

| |même manière avec un philosophe et un romancier, un sociologue ou |

| |encore un économiste ? Ou y-a-t-il des spécificités particulières dans |

| |ce cas ? Que demande-t-on au philosophe dans la presse ? Plus |

| |largement, il s’agira de voir dans quelle mesure l’entretien de presse |

| |peut nous éclairer sur le rôle du philosophe dans le débat public voire|

| |sur le rapport du philosophe à son époque ? |

|Tian Hailong – Vertical |Taken as social practice (Fairclough 1992), discourse can be studied in|

|interplay of discourses |terms of intertextuality and interdiscursivity (Fairclough 1992; Wodak |

|and Control of social |2001), which emphasizes the relatedness of discourses that interplay |

|practice: How a man is |with one another across fields of social life. Following this line of |

|executed and exonerated? |research, my talk will in particular explore the ways in which |

| |discourses interplay vertically in the context of Chinese public |

| |communications. I will look at the lawsuit case of the exoneration of |

| |Huugjilt, a young man who was sentenced to death in 1996, and |

| |demonstrate how a metadiscourse is recontextualized in a sub-discourse |

| |system, thus controlling the practice of members of the sub-discourse |

| |community. In so doing I intend to highlight that discourse plays its |

| |role by way of interacting and interplaying with one another in the |

| |complexity of social practice. |

|Tomaskova Renata |The paper focuses on university research blogs addressing both the |

|–University Research |academic community and the general public. Research-related blogs as |

|blogs as Ways to |components of university websites have developed into an array of |

|Knowledge Dissemination |sub-genres shaped by specific foci, their authors and the desired |

|and Knowledge |audiences. The corpus includes popular scientific blogs presenting |

|Construction |research achievements and their impact, research blogs presenting local|

| |research and commenting on research elsewhere, and student blogs |

| |reflecting the research-informed tuition and their own research |

| |projects. The study explores the dominating communication strategies |

| |and aims to find out if they contribute primarily to the transmission |

| |of directed knowledge, or if they inspire the construction or |

| |co-construction of knowledge, inviting the readers to be or feel part |

| |of the process. The variety of blogs selected tend to spread along the |

| |scale between knowledge transmission and knowledge construction |

| |oriented texts, and thus inform about the variability of knowledge |

| |communication they contribute to. The analysis aims to reveal how the |

| |strategies translate themselves in lexico-grammatical choices and the |

| |generic structure of the posts, providing an insight into the ways the |

| |genre helps to broaden the opportunities of unlocking the research |

| |process and how it enriches the growingly intricate landscape of |

| |university presentations on the web. |

|Trindade Luiz Valerio – |This study explores the use of Facebook as a convenient vehicle for the|

|It is not that funny. |dissemination and reinforcement of racialized discourses and |

|Critical analysis of |representations of black individuals in Brazil, particularly concealed |

|racial ideologies |in disparagement humour posts and their associated comments. |

|embedded in racialized |Preliminary fieldwork results have revealed the following aspects: a) |

|humour discourses on |80% of the victims of online mockery are predominantly middle-class, |

|Facebook in Brazil |well-educated black women aged between 20 to 38 y.o.; b) oftentimes the|

| |derogatory posts made by male individuals employ rude and impolite |

| |language to talk about black individuals; c) many users of Facebook |

| |communities displaying derogatory content express their endorsement to |

| |the content with laughter and jeer; d) there are evidence indicating a |

| |considerable degree of reverberation capacity of the derogatory |

| |comments given that they can potentially engage users for months and |

| |even for a couple of years after the original publication; and e) black|

| |women are at the forefront of the initiatives to challenge those |

| |derogating practices in the online environment given that almost 60% of|

| |Facebook communities aimed at empowering black individuals are run by |

| |women. Consequently, those preliminary results provide important |

| |elements to better comprehend the racialized discourse circulating on |

| |social media in Brazil that repeatedly disqualifies Black individuals |

| |whilst praising whiteness. |

|Uhlendorf Niels |This paper looks at the ideologies of self-optimization in |

|Christopher – Becoming |contemporary, capitalist societies and their impacts on the discursive |

|the perfect immigrants“ –|construction of migration. One step is to understand, what kind of |

|Discourses of |knowledge on constantly improving oneself is generated, what it implies|

|self-optimisation in the |for the understanding of migration, and what kind of expectations this |

|context of immigration |creates for immigrants. Another step is to ask, to what extend this |

|and its impacts on |influences processes of subjection (Butler) and how it influences |

|subjections |individuals against the background of their biographical history. These|

| |questions formed the basis of my PhD-thesis, in which I used the case |

| |example of Iranian immigrants in Germany to understand how discourses |

| |of self-optimisation and processes of subjection interrelate. |

| |Method(olog)ically, I used a triangulation of discourse and biography |

| |analysis, also in order to understand power effects, that are inherent |

| |in this form of knowledge. Thus, representations of German-Iranians in |

| |mass media were collected, biographical interviews conducted, and |

| |finally these two kinds of research materials were analysed in their |

| |interdependency. In this presentation, I intend to present my approach |

| |of analysing discourse and biography in their reciprocity. More |

| |generally, I want to reflect on knowledge and power in the context of |

| |contemporary optimization demands, using the theory of Judith Butler. |

|Vilar-Lluch Sara – |In linguistics, discourse studies are commonly comprised within the |

|Construction of identity |Critical Discourse Analysis (CDA) tradition. While acknowledging the |

|in the psychiatric |debt of critical linguistic analysis to CDA, this research suggests |

|institutional discourse: |retaking the original Critical Linguistics (CL) enterprise (Fowler, |

|ADHD in the DSM-V. An |1996a; Hodge & Kress, 1993), and shares its demand of systematicity and|

|approach from Critical |of basing the analysis on a solid linguistic theory (Fowler, 1996b). |

|Linguistics in SFL |The study analyses how psychiatric institutional discourse shapes |

|framework |Attention Deficit/Hyperactive Disorder (ADHD) in order to understand |

| |how it contributes to form a social identity for the diagnosed |

| |individuals. The research analyses the ADHD chapter of the Diagnostic |

| |and Statistical Manual of Mental Disorders (DSM-V) (APA, 2013), and is |

| |primarily based on Systemic Functional Linguistics (SFL) (Halliday & |

| |Matthiessen, 2004). SFL is taken as both the theoretical and |

| |methodological linguistic standpoint. The possibility of integrating |

| |SFL framework with other linguistic approaches constitutes one of its |

| |major assets for discourse studies. The results show that the |

| |prototypical ADHD target is depicted as a querulous elementary |

| |school-aged white boy. In providing the orthodox description of all |

| |categorized mental disorders, DSM also establishes the standards all |

| |individuals have to meet to be sane. |

|Virtanen Mikko T. – |One distinctive feature of modern popular science writing is the fusion|

|Functions of storytelling|of entertaining storytelling and serious discussion of a scientific |

|in popular science books |topic. The rhetorical power of storytelling, with its pros and cons, |

| |has been widely discussed in science studies (e.g. Dahlstrom 2014) and |

| |in writing guides (e.g. Olson 2015). However, there have been very few |

| |empirical, discourse analytic studies on the actual uses of |

| |storytelling in science writing. Especially studies on the genres of |

| |popularization are scarce. This paper deals with the functions of |

| |storytelling in Finnish popular science books written by research |

| |scholars. I approach the popular science book as a complex genre that |

| |takes advantage of more elementary genres–including story genres such |

| |as anecdote and exemplum–and puts them to the service of science |

| |popularization. Firstly, I examine the sequential functions of |

| |storytelling: what are the functions of storytelling vis-à-vis the |

| |functions of the adjacent text? Secondly, I examine how authors adopt a|

| |stance towards the events they report on and, in turn, what kind of |

| |response they anticipate from the intended audience. Following Martin |

| |and Rose (2008), I consider stories as key resources for enacting |

| |solidarity between the discourse participants and for maintaining and |

| |shaping social norms and values. The framework for the study is |

| |dialogically-oriented linguistic discourse analysis which focuses on |

| |the linguistic microanalysis of dialogical phenomena in and between |

| |texts (cf. Makkonen-Craig 2014; Virtanen 2015). Additionally, my |

| |approach is related to Conversation Analysis in that the focus is on |

| |the dynamic unfolding of the story in its sequential context. |

|Way Lyndon – The |Relations between popular music and political discourses are fraught |

|potential and limits of |with uncertainty, with views ranging from the highly optimistic to |

|political discourse in |views which are far more limited. It is an under-examined area in |

|music performance |discourse analysis, though there are notable exceptions (van Leeuwen |

| |1999; Machin 2010; Way and McKerrell 2017). Here, I extend this area of|

| |research by considering the limits and potential of musical performance|

| |in articulating political discourses, leaning on Multimodal Discourse |

| |Analysis and musicology. This presentation examines a concert which was|

| |attended by 50,000 fans and boasts over 3,500,000 Youtube hits by the |

| |politically active band “Grup Yorum”. I analyse how the concert |

| |multimodally articulates political discourses closely associated with |

| |the band, such as Kurdish rights, workers’ rights and the injustices of|

| |unbridled capitalism. It is not just lyrics, musical sounds and visuals|

| |which are used, but speeches between songs, guests, song selection and |

| |dance. However, this close examination also reveals how the band and |

| |the concert lean heavily on a brand of Marxism which many feel |

| |undermines the democratic potential of its message. It is in this |

| |detailed multimodal analysis that I unearth both the democratic |

| |potential of politically engaged bands and their concerts, but also |

| |their political limits. |

|Wieners Sarah & Susanne |The suggested presentation aims at reflecting upon the methodology and |

|Weber – Analyzing |methods, how to apply videography for institutional discourse analysis.|

|Institutional Talk The |What are the methodological implications of organizational discourse |

|potential of Videography |perspectives for methodizing organizational videography? What are |

|for Organizational |methodical consequences and technical necessities, in order to realize |

|Discourse Analysis |a discourse oriented organizational videography? The methodological and|

| |methodical reflections will be exemplified within the context of our |

| |current research project “Excellence and Gender: Universities at the |

| |crossroad”, funded by the ministry for research of the State of Hesse, |

| |Germany. Our research project aims at analyzing two dominant discourses|

| |of gender equality and excellence in academic organizations at their |

| |points of encounter – which we find in the discourse on young |

| |researchers and young academics. Following Foucaults methodology, |

| |videography will be used in order to analyze institutional talk and |

| |discoursive positionings of institutional representatives. Like this, |

| |we expect to follow the ‘surfaces of emergence’ (Foucault 1969) of a |

| |discourse, to be analyzed in the organizational discoursive space. |

| |Since the so called ‘pictorial turn’, the potential of image analysis |

| |(Fegter 2012, Renggli 2006) as well as ethnography (Macgilchrist, Ott, |

| |Langer 2014) have already been discussed and fructified for discourse |

| |analysis. Though video analysis saw a rise in use and reflection since |

| |the 1980, the potential of videography has predominantly been discussed|

| |for praxeological methodologies (Bohnsack 2010) as well as for |

| |ethnomethodology and conversation analysis (Goodwin 1981). In the |

| |presentation we will draw from the so far offered methods for analyzing|

| |videos and discuss their potentials for an organizational discourse |

| |analysis, adressing the interpretations, statements and positionings of|

| |institutional representatives. |

|Weightman Elizabeth |The research that is the basis of this presentation was an |

|–Reflexive psychoanalytic|investigation into the discourse used by staff in an NHS institution. |

|discourse research into |It investigated the way in which staff, from a variety of professions |

|the containment of mental|and working in senior and junior roles in the NHS, responded to the |

|disturbance in an NHS |assessment of a person diagnosed with personality disorder. The |

|Trust |research method, psychoanalytic discourse analysis, used the |

| |psychoanalytic concepts of transference and countertransference, |

| |projections and dreams as well as the discourse analysis concepts of |

| |positioning, stance and intertextuality. In this presentation, there is|

| |a summary of recent approaches to research and psychoanalysis and of |

| |the background to, and development of, psychoanalytic discourse |

| |analysis, discursive psychology and reflexivity. Examples are given |

| |from the research to show how the different aspects of the research |

| |method: psychoanalytic discourse analysis and psychoanalytic |

| |reflexivity can be brought together to enhance findings. This reflexive|

| |psychoanalytic discourse analysis is a way of undertaking research |

| |which uses an established social science method combined with an |

| |experiential psychoanalytic approach. The conclusions show how |

| |discourse within an institution can be used to avoid the containment of|

| |mental disturbance and re-inforce a position of power of staff over |

| |people who use mental health services. |

| | |

|Wonseok Kim – A Critical |The notion of educational neutrality is polemical in theory as well as |

|Look at the Discourse of |in practice. Some liberal scholars argue that educational neutrality, |

|Educational Neutrality: |as a means to justify educational decisions among conflicting beliefs |

|De/Politicisation of |and values, is desirable (Waldren, 2011). Conversely, within the |

|Education in South Korea,|critical sociology of education, it is a widely held view that |

|1987 to the Present |education is inextricably intertwined with a number of socio-political |

| |factors, and thus “there is no such thing as a neutral educational |

| |process” (Shaull, 2005: 34). To date, however, very little attention |

| |has been paid to the fact that “educational neutrality has its |

| |application in real situations” (Crittenden, 1980: 8). In South Korea |

| |particularly, there has been a steady proliferation of discourses |

| |regarding educational neutrality since the 1987 democratisation. In |

| |this article, drawing on Critical Discourse Analysis and Michel |

| |Foucault’s work on power, I analyse one conservative newspaper’s |

| |editorials with regards to educational neutrality from 1987 to the |

| |present. The most obvious finding to emerge from this study is that the|

| |discourse of educational neutrality serves to de-politicise education |

| |particularly in the context of the South Korean “War-Politics” (Kim, |

| |2013). |

|Wróblewska Marta Natalia |The introduction of ‘impact’ as an element of assessing academic work |

|– What kind of creatures |is a major change in the way scientists (and evaluators) construct and |

|have we become? Academic |conceptualize the value of research. The biggest system of research |

|technologies of the self |impact evaluation introduced to date is the British Impact Agenda. My |

|in the context of REF |research focuses on the effect of this development on the way academics|

|2014 and the Impact |conceive of the value of research and their own role in society. I take|

|Agenda |a constructionist approach in assuming that the 'daily activities of |

| |working scientists lead to the construction of scientific facts' |

| |(Latour & Woolgar, 1986, p. 40) and condition the construction of |

| |academic values. I use discourse analysis to analyze empirical textual |

| |data – case studies submitted by British linguists to REF 2014 (no ≈ |

| |100) and interviews with their authors (n ≈ 20). While it has been |

| |argued that ‘impact’ is simply another addition to the array of |

| |new-managerial practices (Sayer, 2015), I prefer to conceptualise its |

| |emergence and existence in terms of Foucauldian 'technologies of the |

| |self'. In my approach academic subjects are not passive recipients of |

| |government policies, but active agents involved in accepting, rejecting|

| |and negotiating them on a local level. I trace the ways academics |

| |interact with the notion of 'impact' redefining it in the context of |

| |their own disciplines and individual careers. At the same time, I |

| |observe how they seem to revisit their own role as researchers in the |

| |changing landscape of academia. |

|Yanagida Ryogo |Drawing on the Bourdieuan concepts of three capitals (Bourdieu 1991, |

|–(Im)politeness and Three|Bourdieu and Wacquant 1992), this paper proposes a theoretical |

|Forms of Capital |framework to analyse various (im)politeness phenomena: 1) |

| |(Im)politeness to accumulate social capital When engaged in relational |

| |work (Locher and Watts 2005) with others, one more or less calculates |

| |profits potentially gained from the relation(ship)s (see for example |

| |Lin 2001). While politeness performances can be grasped to be |

| |investments to seek for the potential profits, impoliteness |

| |performances such as discrimination or hate speech to restrict or |

| |prohibit others to access resources derived from the relation(ship)s |

| |and therefore to protect one’s privilege. 2) (Im)politeness to |

| |accumulate symbolic capital When interacting with others, one is also |

| |keen on gain and loss resulting from impression of oneself one would |

| |give to others, in short one’s demeanor (Goffman 1967). Note that |

| |pursing a profit derived from social capital can conflict with pursing |

| |that from symbolic capital (One’s complimenting others with high |

| |expectation for a return could result in one’s evaluation of being |

| |‘shameless’ by others). One needs to manage to balance and maximise |

| |both of the profits in the course of an interaction. 3) (Im)politeness |

| |as linguistic capital (as one form of cultural capital) Linguistic and |

| |discoursal resources one can draw on in relational work with others are|

| |unequally distributed in a society. As evaluations of linguistic |

| |(im)politeness can differ from one community of practice to another, it|

| |would be less probable that one successfully builds up a relation(ship)|

| |with others who occupy significantly different social positions. Such |

| |different amounts of linguistic or cultural capital among interactants |

| |partially explain if one can succeeds in accumulating social capital |

| |and/or symbolic capital mentioned above through interactions. |

| |Integrating sociological perspectives into discourse studies, this |

| |paper proposes a more comprehensive framework to analyse (im)polite |

| |phenomena. |

|Yip Adrian – Online |Education of students with special educational needs in public |

|representations of female|institutions is both a challenge for the education system and teachers |

|and male tennis players: |working in kindergartens and schools. My presentation shows whether and|

|Content analysis and |to what extent the paradigmatic changes, that occur in pedagogical |

|critical discourse |discourse of special educational needs children, are reflected in the |

|analysis as complementary|official pedagogical discourse (educational law and school documents). |

|methodologies |Furthermore, which features of the latest regulation on the provision |

| |and organization of psychological and pedagogical help can be applied |

| |to the obsolete paradigms, whether and which of them proclaim |

| |progressivism and the modern attitude of legislators. |

| | |

|Zamri Norazrin – The |One of the many questions that plagues many new mothers is “am I a good|

|‘good mother’ – |mother?”, and answers are becoming more complex with the current social|

|Expectations versus |media boom and often go beyond individual identities. This research |

|realities: Discursive |aims to explore what is considered to be a good mother in the context |

|identity construction |of Malaysia, and how mothers relate to prevalent discourses of (good) |

|among Malaysian new |motherhood when constructing their identities. This qualitative study |

|mothers |draws on Critical Discourse Analysis’ (CDA) three-dimensional view of |

| |discourse (Fairclough, 1989) and Bucholtz and Hall’s (2005) five |

| |sociocultural linguistic principles of identity construction. 19 |

| |mothers with children under five years were interviewed about their |

| |experiences as new mothers, and their Facebook and/or Instagram posts |

| |were analysed over a period of six months. These mothers largely fall |

| |into three categories: stay-at-home, working-at-home or working |

| |mothers. Findings show that there is incongruence between the |

| |participants’ ideas about a ‘good mother’ and their own actual |

| |mothering practices. The identities constructed and negotiated by the |

| |new mothers in the interviews and on Facebook and/or Instagram are |

| |complex and respond to wider societal ideologies about socio-cultural |

| |and religious aspects of the role of mother in Malaysia. Many new |

| |mothers are constantly facing multifaceted identity struggles when |

| |trying to combine the various roles associated with being a ‘good |

| |mother’ and their underlying ideologies. |

|Zapf Holger – Tunisian |When Ben Ali had left Tunisia on January 14, 2011 after facing massive |

|intellectuals after the |protests, state repression of oppositional forces decreased rapidly and|

|revolution: The hegemonic|allowed political Islam in its various facets to return into the |

|project of anti-Islamism |public. Only nine months later, the Islamist Ennahdha party won the |

| |first free elections and gained a relative majority of seats in the new|

| |National Constituent Assembly. In this situation, the modernist elite |

| |of the country started to pursue a hegemonic project of discursive |

| |anti-islamism, trying to delegitimize their Islamist opponents and |

| |forcing them to moderate their demands. This paper analyzes the |

| |structure of anti-islamist discourse primarily in terms of the |

| |application of a logic of difference vs. a logic of equivalence. For |

| |material, it draws on articles written by public intellectuals – i.e. |

| |mainly university professors and book authors – that were published in |

| |major modernist newspapers in French and Arabic. It compares different |

| |periods – the initial phase after the election (January 2012), the |

| |highly conflictual month of August 2012, the period of forcing Ennahdha|

| |into a dialogue with its opponents in August 2013, and the time of the |

| |reconciliation between Ennahdha and its modernist counterpart, Nidaa |

| |Tounes. |

|Zapletalová Gabriela – |The paper reports on a study of the genre which has evolved in higher |

|MOOCs as digital |education in response to new communication technologies: massive open |

|ecologies: participation |online courses (MOOCs) are new-media Internet-based teach¬ing |

|frameworks and knowledge |programmes aimed to instruct thousands of students simulta¬neously and |

|construction in |referred to as large-scale pedagogy using the strategies of |

|e-learning discussion |social-networking websites. MOOCs are viewed as intelligent (self-) |

|fora |tutoring systems in which learning is an integral aspect of situated |

| |social practices and which enhance socially distributed knowledge. The |

| |degree and intensity of engagement in social practice is approached via|

| |the concept of legitimate peripheral participation (Lave & Wenger) |

| |which is implicated in MOOCs as a type of socially structured landscape|

| |involving relations of power between participants. Drawing on |

| |socio-pragmatic concepts of interaction and computer-mediated discourse|

| |analysis of textual participation in social media (Androutsopoulos, |

| |Dynel), the paper sets out to identify main types of participatory |

| |frameworks (student/mentor/lead educator) which reflect the hierarchy |

| |between participants in a corpus of MOOCs question-driven discussion |

| |fora (hosted by Coursera and FutureLearn networks), and then proceeds |

| |to explore how the type of activity and the level of participatory |

| |contact contribute to the construction and promotion of new knowledge |

| |in the discourse. |

|Zappettini Franco – Power|This paper focuses on the rhetorical use of ‘(the) people’ in the |

|to the people? |context of Brexit by examining a dataset of articles and opinion |

|Mediatizing populist |columns published in a corpus of British tabloids and broadsheets. |

|ideologies in the Brexit |Unpacking the representations of social actors and events and the |

|campaign |semantic relations constructed around ‘the people’, my analysis will |

| |suggest that populist ideologies circulating in the public sphere and |

| |echoed in the media provided the dominant discursive frame that |

| |legitimised the referendum ‘in/out’ binary as the ‘choice of/for the |

| |people’. I will draw attention to the methodological and theoretical |

| |challenges posed by the semantic openness of the term ‘the people’ (in |

| |English even more than other languages) which is frequently invoked in |

| |populist discourses as a ‘floating signifier’. I will suggest that to |

| |make sense of political struggles such as Brexit it is crucial to |

| |analyse the discursive ‘chains of equivalence’ (Laclau, 1994) through |

| |which collective identities (e.g. English, British, European, the |

| |‘migrants’, the ‘left behind’ and the ‘elite’) are mobilised and |

| |antagonised in the media discourses and how these contribute to the |

| |construction and subjectivation of distinct demoi. |

|Zezulka Kelli – Power, |In this paper, using three examples from my recent fieldwork, I examine|

|uncertainty and |the use of person deixis in a very specific workplace setting: a |

|proximity: Person deixis |technical rehearsal of a production at a regional producing theatre. In|

|and the language of |theatre technical rehearsals, deictics can be especially useful as the |

|theatre production |majority of conversations take place on headsets, with speakers in |

| |different parts of the auditorium and not always able to converse face |

| |to face. Even if speakers are seated next to each other, their gaze is |

| |often fixed on the performance area (or sometimes an ancillary area) |

| |rather than their fellow interlocutor(s). The linguistic “pointing” |

| |function of deictics helps collaborators communicate efficiently in |

| |conjunction with the presence of this shared visual space. |

| |Additionally, deixis also helps to communicate other qualities |

| |regarding the speaker’s relationship to their addressee. By closely |

| |examining uses of person deixis – particularly those in which an |

| |unexpected pronoun is used (in this case, “we” instead of “you”) – and |

| |the context in which they appear, it is possible to draw inferences |

| |regarding the subtle underlying issues of power and how collaborators |

| |navigate an ever-shifting creative hierarchy during the production |

| |process. |

|Zienkowski Jan – |This paper re-thinks the notion of articulation as a trans-disciplinary|

|Articulation as a guiding|concept for discourse studies. The author proposes an interpretive and |

|principle for analyzing |functional heuristic based on a performative notion of articulation for|

|the interpretive |doing discourse analysis (Zienkowski 2017). He demonstrates the value |

|functions of discourse: a|of his heuristic with reference to an analysis of Belgian anti-labor |

|heuristic for |union discourse. The analysis focuses on the question how |

|investigating the |de-legitimizing statements of labor unions and their right to strike |

|metapolitics of |have been articulated (with)in metapolitical fantasies that seek to |

|anti-labor union |re-structure established social and political relationships along |

|discourse |neoliberal lines (Zienkowski and De Cleen 2017). Discourse can be |

| |thought of as a multi-dimensional process of articulation whereby the |

| |meanings of words, signs, identities, narratives, practices and |

| |institutions get temporarily fixed by means of performative acts. It |

| |establishes links at various levels of discursive organization (e.g. at|

| |the levels of word-choice, sentence structure, argumentation, |

| |narrative, imagery, genre, logic, rationality or governmental |

| |practice). The analysis of discourse therefore requires an |

| |investigation of the way such links are established performatively. In |

| |Essex style discourse theory articulation has traditionally been |

| |discussed as a connection (Laclau and Mouffe 1985). The notion has also|

| |been applied to the very process of doing social science research |

| |(Daryl Slack 1996, Howarth 2005). In this paper, the notion functions |

| |as a guiding principle for investigating the interpretive functions of |

| |discourse. The author also argues that the concept of articulation can |

| |perform an integrative function in the establishment of the discourse |

| |studies as a trans-disciplinary field of inquiry. |

|Zierold Alexandra – |It was only recently that they materialized: ‘Identitäre’ |

|Pushing Boundaries with |[Identitarians] and ‘besorgte Bürger’ [concerned citizens] versus the |

|Discursive Pragmatics: |‘Lügenpresse’ [lying press; new: fake news] and ‘Gutmenschen’ |

|The “Refugee Crisis” as A|[good-minded persons]”. Does the public discourse on the so-called |

|Crisis of Consciousness |‘refugee crisis’ in Germany demonstrate the articulations of needs for |

| |new alignments of subjectivity? My contribution offers a theoretical |

| |and methodological reflection on recent materialist approaches to |

| |discourse analysis (e.g. Beetz/Schwab, forth. 2017) and their |

| |potentials for the study of contemporary forms of subjectification. |

| |Taking up Beetz’ insightful rereading of materialist literatures (2016)|

| |and Zienkowski’s timely examination of activism (2016), I wish to |

| |analyse the Germany case with “enunciative”/ “discursive pragmatics” |

| |(Angermuller 2014; Zienkowski/Östman/Verschueren 2011) as well as |

| |Althusser’s conception of ideology (e.g. 1972). I argue that this |

| |phenomenon is perceived as a crisis because it serves as a focal point |

| |for an otherwise latent state of disconnect. In facing the ‘other’, the|

| |alienation of the political subject of liberal democracies (re-)gains |

| |consciousness – resulting in a “heightened mode[ ] of political |

| |awareness” (Zienkowski 2016: 670). The reasserted experience of |

| |impotence within the borders of the nation-state is met with a search |

| |of the sovereign for agency. This is manifest in various performative |

| |articulations, most prominently in articulations of discontent |

| |involving thinking away the other. |

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