Walk to End Alzheimer's | Fundraising Talking Points



Fundraising Talking Points

As a Walk participant, these talking points may help you in your fundraising efforts when you contact potential donors.

• You may have heard I’m participating in the Alzheimer’s Association Walk to End Alzheimer’s™ on (date) at (location).

• I’m calling because as part of my participation, I’m raising money for the care, support and research efforts of the Alzheimer’s Association.

• I’ve set a personal goal to raise (amount) because this cause is important to me. (Share a story about a loved one with the disease, reason you’re walking, etc.)

• More than 5.4 million Americans are living with the disease today, and that number is expected to grow to as many as 16 million by 2050. And that doesn’t even take into account the nearly 11 million people who care for a loved one with the disease.

• Donating is easy and even small donations can make a big difference. Just go online to walk. Click on “Donate” and search for my name as a walker. Or, mail me a check made out to the Alzheimer’s Association.

• You should give whatever you feel is appropriate. Every donation counts in the fight against Alzheimer’s! Sometimes it helps to think about what you spend during the course of a week and donate an equivalent amount – like what you spend eating out.

• Thank you so much, (name)! I’ll let you know how it goes. I appreciate your support.

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