REGIONAL ADVERTISING - Dow Jones & Company

[Pages:32]REGIONAL ADVERTISING

GENERAL RATES

Regional advertising buys are available in 21 regions. Please contact your sales representative for details

WESTERN EDITION Pacific Northwest Region Rocky Mountain Region Northern California Region Southern California Region Arizona Region

CENTRAL EDITION Minneapolis Region Chicago Region Ohio Region Detroit Region St. Louis Region Kansas City Region Texas Region Dallas/Ft. Worth Region Houston Region

Notes: All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contract rates are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change.

EASTERN EDITION New England Region Greater New York Region Philadelphia Region Washington/Baltimore Region Southern Region South Atlantic Region Florida Region

ARIZONA

GENERAL RATES

CIRCULATION: 21,635

Distribution Area: Arizona with the exception of northeastern and northwestern corner 3-digit zip codes: 850 853, 855 857, 859 860, 863

FULL PAGE | NON-CONTRACT RATES

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN INCHES OR

PAGE SIZE

WHITE COST

GROSS

14.0

2x7

$1,704.78

31.5

1/4

$3,835.76

63.0

1/2

$7,671.51

126.0

Full Page

$15,343.02

PER COLUMN INCH RATE

GROSS

$121.77

PER COLUMN INCH RATE

GROSS

$114.59 111.66 108.74 105.82 105.82 103.38 100.95 98.63 97.42 96.20 95.10 93.76 89.14 89.14 89.14

BLACK & WHITE FULL PAGE COST

GROSS

$15,343.02

BLACK & WHITE FULL PAGE COST

GROSS

$12,994.51 12,662.24 12,331.12 11,999.99 11,999.99 11,723.29 11,447.73 11,184.64 11,047.43 10,909.08 10,784.34 10,632.38 10,108.48 10,108.48 10,108.48

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

CHICAGO

GENERAL RATES

CIRCULATION: 48,813

Distribution Area: Chicago metropolitan area, northwestern corner of Indiana 3-digit zip codes: 463 464, 600 611, 613

FULL PAGE | NON CONTRACT RATES

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

STANDARD UNITS | NON CONTRACT RATES

COLUMN

BLACK & WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$2,925.02

31.5

1/4

6,581.30

63.0

1/2

13,162.59

126.0

Full Page

26,325.18

PER COLUMN INCH RATE

GROSS

$208.93

PER COLUMN INCH RATE

GROSS

$196.60 191.59 186.57 181.56 181.56 177.38 173.20 169.23 167.14 165.05 163.17 160.88 152.94 152.94 152.94

BLACK & WHITE FULL PAGE COST

GROSS

$26,325.18

BLACK & WHITE FULL PAGE COST

GROSS

$22,294.44 21,726.31 21,157.04 20,588.90 20,588.90 20,114.89 19,640.88 19,190.68 18,953.68 18,716.67 18,503.48 18,243.79 17,343.40 17,343.40 17,343.40

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

DALLAS FT. WORTH

GENERAL RATES

CIRCULATION: 35,818

Distribution Area: Austin, Dallas and Fort Worth metropolitan areas in Texas, central and eastern Oklahoma and northwestern corner of Arkansas 3-digit zip codes: 727, 729 731, 734 738, 740 741, 743, 748 754, 757 758, 760 767

FULL PAGE | NON-CONTRACT RATES

PER COLUMN INCH RATE

GROSS

$156.47

BLACK & WHITE FULL PAGE COST

GROSS

$19,715.22

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

PER COLUMN INCH RATE

GROSS

$147.24 143.48 139.73 135.97 135.97 132.84 129.71 126.74 125.18 123.61 122.20 120.48 114.54 114.54 114.54

BLACK & WHITE FULL PAGE COST

GROSS

$16,697.02 16,270.63 15,845.38 15,419.00 15,419.00 15,064.06 14,709.11 14,372.32 14,195.41 14,017.37 13,857.48 13,662.43 12,988.84 12,988.84 12,988.84

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN

WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$2,190.58

31.5

1/4

4,928.81

63.0

1/2

9,857.61

126.0

Full Page

19,715.22

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

DETROIT

GENERAL RATES

CIRCULATION: 47,981

Distribution Area: Michigan, northwestern corner of Ohio, northeast Kentucky, northern and southeastern corner of Indiana 3-digit zip codes: 403 406, 410, 413 414, 434 436, 465 468, 470, 480 497

FULL PAGE | NON-CONTRACT RATES

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE

NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN

WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$1,877.26

31.5

1/4

4,223.84

63.0

1/2

8,447.67

126.0

Full Page

16,895.34

PER COLUMN INCH RATE

GROSS

$134.09

PER COLUMN INCH RATE

GROSS

$126.18 122.96 119.74 116.52 116.52 113.84 111.16 108.61 107.27 105.93 104.72 103.25 98.15 98.15 98.15

BLACK & WHITE FULL PAGE COST

GROSS

$16,895.34

BLACK & WHITE FULL PAGE COST

GROSS

$14,308.81 13,943.66 13,578.52 13,213.37 13,213.37 12,909.46 12,605.54 12,316.37 12,164.42 12,012.46 11,875.25 11,708.55 11,130.21 11,130.21 11,130.21

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

FLORIDA

GENERAL RATES

CIRCULATION: 76,245

Distribution Area: Florida, southern and northwestern corner of Georgia, Mississippi with the exception of northwestern corner, Tennessee with the exception of northeastern corner, southern Alabama and southern Kentucky

3-digit zip codes: 006 009, 307, 313 339, 341 344, 346 347, 349, 354, 360 361, 363 374, 376 379, 384 385, 387, 389 398,

407 409, 417 418, 421 422, 425 426

FULL PAGE | NON-CONTRACT RATES

PER COLUMN INCH RATE

BLACK & WHITE FULL PAGE COST

GROSS

GROSS

$195.17

$24,591.42

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE

NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

PER COLUMN INCH RATE

GROSS

$183.65 178.97 174.29 169.60 169.60 165.70 161.80 158.09 156.14 154.18 152.43 150.28 142.86 142.86 142.86

BLACK & WHITE FULL PAGE COST

GROSS

$20,825.91 20,295.20 19,764.49 19,232.64 19,232.64 18,790.38 18,348.12 17,927.41 17,706.28 17,484.01 17,285.56 17,041.75 16,200.32 16,200.32 16,200.32

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN

WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$2,732.38

31.5

1/4

6,147.86

63.0

1/2

12,295.71

126.0

Full Page

24,591.42

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

GREATER NEW YORK

GENERAL RATES

CIRCULATION: 129,520

Distribution Area: New York metropolitan area including New York City, Long Island, Westchester County, northern New Jersey and Connecticut

3-digit zip codes: 060 079, 085 092, 094, 096 098, 100 119, 340

FULL PAGE | NON-CONTRACT RATES

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE

NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN

WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$6,599.32

31.5

1/4

14,848.47

63.0

1/2

29,696.94

126.0

Full Page

59,393.88

PER COLUMN INCH RATE

GROSS

$471.38

PER COLUMN INCH RATE

GROSS

$443.57 432.26 420.94 409.63 409.63 400.20 390.77 381.82 377.10 372.39 368.15 362.96 345.05 345.05 345.05

BLACK & WHITE FULL PAGE COST

GROSS

$59,393.88

BLACK & WHITE FULL PAGE COST

GROSS

$50,300.84 49,018.28 47,734.60 46,452.04 46,452.04 45,382.68 44,313.32 43,298.39 42,763.14 42,229.03 41,748.21 41,159.66 39,128.67 39,128.67 39,128.67

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

HOUSTON

GENERAL RATES

CIRCULATION: 41,012

Distribution Area: Houston metropolitan area, southeastern Texas and southwestern Louisiana 3-digit zip codes: 706, 759, 770, 772 779, 783 784

FULL PAGE | NON-CONTRACT RATES

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE

NET REVENUE

CONTRACT

DISCOUNT

50,000.00

5.9%

75,000.00

8.3

125,000.00

10.7

250,000.00

13.1

325,000.00

13.1

450,000.00

15.1

700,000.00

17.1

1,000,000.00

19.0

1,250,000.00

20.0

1,600,000.00

21.0

2,100,000.00

21.9

2,500,000.00

23.0

3,100,000.00

26.8

3,800,000.00

26.8

5,200,000.00

26.8

STANDARD UNITS | NON-CONTRACT RATES

BLACK &

COLUMN

WHITE COST

INCHES OR PAGE SIZE

GROSS

14.0

2x7

$1,899.38

31.5

1/4

4,273.61

63.0

1/2

8,547.21

126.0

Full Page

17,094.42

PER COLUMN INCH RATE

GROSS

$135.67

PER COLUMN INCH RATE

GROSS

$127.67 124.41 121.15 117.90 117.90 115.18 112.47 109.89 108.54 107.18 105.96 104.47 99.31 99.31 99.31

BLACK & WHITE FULL PAGE COST

GROSS

$17,094.42

BLACK & WHITE FULL PAGE COST

GROSS

$14,477.78 14,108.09 13,738.41 13,369.86 13,369.86 13,061.41 12,754.10 12,461.53 12,308.44 12,154.21 12,015.86 11,846.90 11,261.75 11,261.75 11,261.75

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Q3 2018 AAM Quarterly Data Report.

? 2019 Dow Jones & Company, Inc. All Rights

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