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Overview

Country or Region: Russia

Industry: Professional Services

Customer Profile

Elecard Ltd., based in Russia, creates technology that enables programmers to develop digital audio and video content for use in DVDs, CDs, and other media.

Business Situation

Elecard customers experienced memory limitations and performance issues using the 32-bit version of the Elecard audio and video encoder.

Solution

Elecard introduced a new edition of its audio and video encoder based on the Windows® XP 64-Bit Edition operating system.

Benefits

■ Larger memory capacity

■ Better scalability

■ Faster performance

| | |“The additional memory capabilities allow users to develop products with pristine video encoding, because they can employ more encoding components than before. The quality is much higher as a result.”

Andrey Posdnyakov, Chairman of the Board of Directors, Elecard

| |

| | | |Elecard is a technology company based in Russia that develops programming tools for digital audio and|

| | | |video content providers. These companies use Elecard products, such as audio and video encoders, to |

| | | |create applications that enable the design of DVDs, CDs, and other products that contain digital |

| | | |components. Recently, many Elecard customers had been experiencing memory problems associated with |

| | | |RAM limitations on the 32-bit version of the Elecard encoder. In hopes of solving that problem, they |

| | | |requested that Elecard create a faster encoder with better memory capabilities. In April 2006, |

| | | |Elecard began offering a new encoder that runs on Windows® XP 64-Bit Edition. Early results indicate |

| | | |that users have more memory, more scalability, and better performance, and they can develop |

| | | |higher-quality applications. |

| | | | |

| | | |[pic] |

| | | | |

Situation

Elecard Ltd. is a privately held technology company with headquarters in Tomsk, Russia. The company, which employs 89 people, specializes in the development of technology for applications that play digital audio and video files. Specifically, Elecard creates MPEG video encoders for digital content providers throughout the world. MPEG refers to a file that meets the international standards for compression, decompression, processing, and coded representation of moving pictures or audio. An encoder is a device that is used to capture an electronic signal or other data and turn it into a form acceptable for transmission or storage. For example, the Elecard MPEG-2 Encoder is used by companies in the process of completing encoding for DVD or CD products. Programmers use the MPEG-2 Encoder to develop digital audio and video applications.

Some of the 5,000 customers using the Elecard MPEG-2 Encoder include equipment manufacturers that are implementing real-time high-definition applications for the creation of products such as professional and consumer videos, security and surveillance cameras, DVDs, and medical imaging components.

Many of these customers had been experiencing performance and memory limitations with the 32-bit version of the Elecard MPEG-2 Encoder. “A lot of our customers had gradually started using 64-bit computers, and they needed our Encoder to run in that environment,” says Andrey Posdnyakov, Chairman of the Board of Directors, Elecard. “These customers were creating applications that required huge amounts of RAM, and they were being hindered by the 3-gigabyte limit of the 32-bit Encoder.”

In addition, Elecard wanted to explore the use of 64-bit technology for its own performance reasons. “This technology had been really growing in popularity for some time, and we were interested to see how it could enable us to produce faster-running encoders,” says Posdnyakov.

Solution

In April 2006, Elecard introduced a new version of its MPEG-2 Encoder that operates on computers that use the Windows® XP 64-Bit Edition operating system. The Encoder enables programmers to develop digital video applications using the Microsoft® DirectShow® application programming interface, which divides multimedia tasks such as video playback into filters.

Before the official launch, the company spent several months preparing the Encoder for the 64-bit environment. During this process, Elecard optimized and rewrote code from the 32-bit version of the Encoder. The product was then made available for inclusion in plug-ins and other applications for Windows XP 64-Bit Edition.

Benefits

The new version of the Elecard MPEG-2 Encoder gives Elecard customers the ability to increase application memory capacity and system scalability, leading to higher-quality video encoding. The 64-bit version of the Encoder also helps developers achieve faster performance and processing speeds.

Larger Memory Capacity

Elecard MPEG-2 Encoder 64-Bit gives users the ability to use the full power of 64-bit technology while they develop applications. As a result, they have access to larger amounts of memory than they could use with the 32-bit version of the Encoder. “Windows XP 64-Bit Edition users can go above the 3-gigabyte limitation that they were faced with previously,” says Posdnyakov. “The additional memory capabilities allow users to develop products with pristine video encoding, because they can employ more encoding components than before. The quality is much higher as a result.”

Better Scalability

Posdnyakov also reports that the increased memory of the 64-bit version of the Elecard Encoder allows customers to achieve better scalability. “It can be deployed enterprisewide, at the department level, or just on an individual computer,” he says. “Companies can be more flexible during the development stage if they need to.”

Faster Performance

A major increase in overall performance is another reason that Elecard ported the Encoder to the 64-bit Windows environment. “We wanted to offer a product that was faster, because we had heard that 64-bit technology could enable that,” says Posdnyakov. During the testing phase of Elecard MPEG-2 Encoder 64-Bit, Elecard learned that faster processing speeds were definitely achievable. “This version of the Encoder runs 30 percent faster than the previous version,” he says. “That really allows it to operate at maximum performance levels.” The result for Elecard customers is a faster and easier development process. “The excellent performance characteristics of 64-bit give our customers the ability to make better products,” he adds. “They can perform real-time, broadcast-quality high-definition encoding right on their PC.”

Windows XP Professional

Windows XP Professional gives you the freedom to do what you want at home and at work--simply, reliably, and securely.

 

For more information about Windows XP Professional, go to:

windowsxp/pro

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| |Software and Services

■ Windows XP 64-Bit Edition |Technologies

− Microsoft DirectShow | |

© 2006 Microsoft Corporation. All rights reserved. This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, DirectShow, Windows, and the Windows logo are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

Document published June 2006 | | |

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For more information about Elecard Ltd. products and services, call 7 3822 492609 or visit the Web site at:

“This version of the Encoder runs 30 percent faster than the previous version. That really allows it to operate at maximum performance levels.”

Andrey Posdnyakov, Chairman of the Board of Directors, Elecard

| |

“The excellent performance characteristics of 64-bit give our customers the ability to make better products.”

Andrey Posdnyakov, Chairman of the Board of Directors, Elecard

| |

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