2018 Deloitte Global Automotive Consumer Study

2018 Deloitte Global Automotive Consumer Study

Module 2: Advanced Technology Update & Customer Experience

Primary Insights: Germany

March, 2018

The 2018 Deloitte Global Automotive Consumer Study includes 22,177 consumer responses across 15 global markets

Belgium (n=1,275)

United Kingdom (n=1,261)

Germany (n=1,759)

Canada (n=1,261)

United States (n=1,760)

Mexico (n=1,269)

France (n=1,258)

Italy (n=1,260)

India (n=1,760)

Japan (n=1,762)

Rep. of Korea (n=1,763)

China (n=1,759)

Brazil (n=1,256)

South Africa (n=1,251)

Study methodology The study is fielded using an online panel methodology where consumers of driving age are invited to complete the questionnaire (translated into local languages) via email. It was fielded in 17 countries and designed to be nationally representative of the overall population in each country.

Copyright ? 2018 Deloitte Global. All rights reserved.

Malaysia (n=505)

Thailand (n=515)

Indonesia (n=503)

Southeast Asia (n=1,523)

Deloitte Global Automotive Consumer Study

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How do consumers feel about autonomous vehicles?

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Consumers are more positive about fully self-driving vehicles Consumers see benefits such as being able to focus on other activities while traveling in a fully self-driving vehicle

Consumer opinion on fully self-driving vehicles

If price and/or safety were not an issue, I am willing to use a vehicle that could drive itself

54%

2018 2017

A fully self-driving car will free up my time so I can focus on other activities

Fully self-driving cars will not be safe

Travelling in a fully self-driving car will be a positive experience

50% 49% 45%

44% 48%

72%

Note: Percentage of respondents who strongly agreed or agreed have been added together Q1: To what extent do you agree or disagree with the following statements? Sample size: n= 1,695 [MOD 2], n= 1,553 [MOD 1]

Copyright ? 2018 Deloitte Global. All rights reserved.

Deloitte Global Automotive Consumer Study

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Younger generations are more accepting of self-driving vehicles

But, almost half of older consumers are least open to the idea of fully self-driving vehicles (assuming price is not an issue)

Consumer opinion on fully self-driving vehicles Pre/Boomers Gen X Gen Y/Z

If price and/or safety were not an issue, I am willing to use a vehicle that could drive itself

A fully self-driving car will free up my time so I can focus on other activities

Travelling in a fully self-driving car will be a positive experience

Fully self-driving cars will not be safe

48% 52% 63%

41% 49%

62%

37% 43% 53%

50% 45% 37%

Note: Percentage of respondents who strongly agreed or agreed have been added together Q1: To what extent do you agree or disagree with the following statements? Sample sizes ? [Pre/boomers, N= 777; Gen X, N= 383; Gen Y/Z, N= 536]

Copyright ? 2018 Deloitte Global. All rights reserved.

Deloitte Global Automotive Consumer Study

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