BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT
It is essential to design the CRM-strategy before you go and implement the software. Your strategy should contain all the short, medium and long term goals you have as a company in regard to your CRM usage. The plan must be complete, clear and for everyone to understand. 2. A CRM-strategy has to be aligned to the mission and purpose of the organization. It should communicate a consistent ... ................
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