Chapter 1

Fort Worth Star-Telegram, March 18, 2009, 5E. [8] Alyson Ward, “Products of Our Time,” Fort Worth Star-Telegram, March 7, 2009, 1E. 3.3 Personal Factors That Affect People’s Buying Behavior. LEARNING OBJECTIVES. Explain how a person’s self-concept and ideal self affects what he or she buys. ................
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