WE ALL SCREAM FOR ICE CREAM
| |
|MARKETING MIX WEBSITE COMPARISON |
|For this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are: |
| |
| |
| |
| |Folgers |Dunkin Donuts |Starbucks |
| | | | |
| |[pic] |[pic] |[pic] |
|Product | | | |
|(describe packaging) | | | |
| | | | |
| | | | |
|Product | | | |
|How many flavors does each brand | | | |
|offer? | | | |
|Product | | | |
|Does the company sell other products | | | |
|besides coffee? If so list. | | | |
|(not counting T-shirts or anything | | | |
|with the company name on it) | | | |
|Product | | | |
| | | | |
|What is the slogan? | | | |
|Product | | | |
| | | | |
|Does the company identify its top | | | |
|flavors? If so, list the most popular | | | |
|flavors. | | | |
|Place | | | |
|Where are the plantations that make | | | |
|the coffee located? | | | |
| | | | |
| | | | |
| | | | |
|Place | | | |
|What stores are these products sold | | | |
|in? | | | |
|Price | | | |
|How much does each product cost? | | | |
|You may have to fill in this question | | | |
|later by researching prices at a | | | |
|store. | | | |
|Price | | | |
|Does the company offer a higher end | | | |
|coffee at a premium price? If so, | | | |
|describe the product and price. | | | |
| | | | |
|Promotion | | | |
|How did you like the website? List | | | |
|strengths and weaknesses of each | | | |
|Promotion |Strengths |Strengths |Strengths |
| | | | |
|Does the website offer any coupons? | | | |
| | | | |
| |Weaknesses |Weaknesses |Weaknesses |
| | | | |
| | | | |
| | | | |
|Promotion | | | |
| | | | |
|Does the company support any causes or| | | |
|charity? | | | |
| | | | |
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- starbucks coffee ice cream recipe
- starbucks ice cream discontinued
- halo top ice cream girl
- halo top ice cream ingredients
- halo top ice cream review
- halo top ice cream flavors
- halo top ice cream walmart
- halo top ice cream commercial
- is halo ice cream healthy
- halo ice cream flavors
- halo top ice cream nutrition facts
- abcya ice cream talk