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-809625-657860UAL Awarding Body - Level 3 Extended DiplomaUnit 13 – Developing a Creative Media Project FMP - The Proposal Assessment Criteria U13:1.1Centre Name & NumberThe Sheffield College 220 36510Candidate NameAnna PrestonCandidate Number101646PathwayJournalism and Social Media CommunicationsProject TitleWebsite / portfolio: ‘All About Anna’Section 1: Rationale (Approx 100 words)During the course of the FMP I will be applying a range of professional skills that I have learnt including professional copy writing and multimedia production skills. Also, I can use programs like Adobe Photoshop and InDesign to a high standard, as well as DSLR cameras and editing software like Final Cut Pro and iMovie.I will be using these skills to produce a portfolio which showcases my passion for lifestyle journalism specifically fashion and beauty. It is a sector which is always popular and evolving. The advent of social media has dramatically increased citizen journalism in this sector with blogging and social media being how many people access this genre of journalism. My FMP will reflect these current practices drawing on conventional fashion and beauty journalism which aims to entertain as well addressing serious and contemporary issues. My FMP contributes to my long-term goals as I aspire to study fashion marketing at university, and to eventually go into the journalism industry, ideally working for a fashion magazine.Section 2: Project Concept (Approx 200 words)The name of my digital portfolio is All about Anna and the genre of my project is categorised as fashion journalism, and my content will primarily be about fashion, but will also include topics relating to beauty. I aim to write about topics that are considered to be controversial within the fashion industry, e.g. animal testing and cultural appropriation, as I wish to discuss thought-provoking topics with my audience.I will be presenting this primarily in a print format as my audience age range is quite wide, but will also be including visual content for the younger audience members. My target audience ranges from 16-30 and will be of any gender/ethnicity and based in the UK. My audience will be active on social media, e.g Twitter, as this is how I am promoting my content.I am planning on researching the fashion industries codes and conventions to build upon my context research, as well as researching my audiences needs and wants. As I aim to produce content that pleases my audience. I will be using resources like Survey Monkey, social media analytics and online data and blogs. I will be gathering feedback from my peers in focus groups, polls and online surveys, which will affect my content, design ideas and social media marketing strategies, as my peers fall within my target audience.Section 3: Evaluation (Approx 150 words)For the duration of unit 13 I will be keeping a production diary, where I will keep note of any issues and how I resolved them, along with documenting my research, ideas, plans and audience feedback. This is to help keep track of my progress throughout the project, as well as my developing skills and will help me when evaluating my finished work and overall project.Although, I will also be evaluating myself throughout the project in my production diary and will be continuously analysing my methods of research, my ideas and how successful they were, and the methods of audience feedback and how they impacted my work; all of which will be documented in a clear and concise written format. I aim to be analytical, reflective and non-biased, when evaluating my work and will avoid writing a description my actions.Section 4: Proposed Research Sources and Bibliography (Harvard Format)Action PlanAdobe. (2017).?Share your created movie.?Retrieved 23rd April 2018 from?. (2016).?Learn five editing basics in Premiere Pro.?Retrieved 27th March 2018 from?. (2016).?Stabilize motion with the Warp Stabilizer effect.?Retrieved 27th March 2018 from?. (2016).?Transition overview: applying transitions.?Retrieved 27th March 2018 from?. (2016).?Working with audio transitions.?Retrieved 27th March 2018 from?, A. (2010).?Tutorial on How to Lighten Up a Dark Video with Premiere Pro.?Retrieved 15th April 2018 from? Sheff. (n.d.). Links. Retrieved 20th March 2018 from?. (2016).?Top 4 Benefits of Using Organic Beauty Products.?Retrieved 27th March 2018 from?, K. (2017).?The Advantages?of Storyboarding.?Retrieved 7th March 2018 from?, K. (2017).?10 Pro Tips For Starting Your First Podcast as a Beginner.?Retrieved 2nd April 2018 from?. (2018).?HEY!?| ROYALTY FREE MUSIC.?Retrieved 27th March 2018 from? India. [Breakthrough India]. (2017, Aug 4). Podcast with young students about body image, social media and mental health. [Video file] Retrieved 30th April 2018 from? Vogue. (2018). British Vogue. Retrieved 21st March 2018 from?, D. (2017, September 23). Stress and social media fuel mental health crisis among girls. Retrieved 15th May 2018 from?, V. (2017).?61% OF 10 TO 17-YEAR-OLD GIRLS IN THE UK HAVE LOW SELF-ESTEEM ACCORDING TO NEW RESEARCH. Retrieved 15th May 2018 from? Mind Institute. (2018).?How Using Social Media Affects Teenagers. Retrieved 3rd April 2018 from?, J. (2018) jcbeautyx. [Instagram]. Retrieved 15th April 2018 , J. (2018). JcbeautyMua. [Twitter]. Retrieved 15th April 2018 from? Lens. (n.d.).?How to Create a Photo Essay.?Retrieved 7th March 2018 from?, L. (2018). Effects of Social Media. [Audio file] Retrieved 30th April 2018 from? Wheel Pro: See Color Theory in Action. (2015). Color Meaning. Retrieved 14th May 2018 from? Thread Sheffield. (n.d.). Common Thread Sheffield. Retrieved 22nd January 2018 from é Nast Russia. (2018). Glamour Audience. Retrieved 9th May 2018 from?. (n.d.). Cosmopolitan.?Retrieved 21st March 2018 from?. [Daniel White]. (2017, February 10).?How to Remove Background Noise in Premiere Pro?[Video file]. Retrieved 10th April 2018 from?, J. (2017, May 25). The Big Challenge: Learning to tread more lightly,?Sheffield Telegraph?Retrieved 22nd January 2018 from?. (2016).?How should we tackle fashion’s body image issues?.?Retrieved 3rd April 2018 from?, R. (2018). Learn What a Feature Is in Journalism. Retrieved 22nd February 2018 from? the Label. (2018). Ditch the Label. Retrieved 14th March 2018 ?from?, B. (2018).?Video Interviews: 9 Simple Tips to Conduct Them Like a Pro.?Retrieved 7th March 2018 from?. (2018, March 14). [Instagram]. Retrieved 14th March 2018 from? Health 101. (2018).?Natural & Organic Skin and Beauty Product Company Reviews. Retrieved 27th March 2018 from? ?. [Gabriella Lindley]. (2018, March 14).?NO MIRROR MAKEUP CHALLENGE!?WTF!?[Video file]. Retrieved from? Study. (2009).?Photo Essay.?Retrieved 22nd February 2018 from?, J. (2018).?River Island kicks off diversity campaign for 30th anniversary.?Retrieved 26th February 2018 from?. (2018). Glamour.?Retrieved 21st March 2018 from?. (2018). Gold’s Limelight. Retrieved 10th April 2018 from?, P. (2016).?Tutorial: Premiere Pro CS6.?Retrieved 27th March 2018 from? magazines UK. (2016). COSMOPOLITAN MEDIA PACK. Retrieved 9th May 2018 at?, B. (2016). How to make a successful podcast. Retrieved 3rd April 2018 from? Sheffield. (2018). Sheffield Skincare.?Retrieved 27th March 2018 from? Sheffield. (n.d.). Interchange Sheffield.?Retrieved 13th April 2018 from?, A. (2015). How to make Blurry Pictures Clear. Retrieved 9th April 2018 from? Foundation. (2017).?LGBT Foundation. Retrieved 22nd February 2018 from? Sheffield. (n.d.). Homepage.?Retrieved 13th March 2018 from? Sheffield. (n.d.). LGBT Sheffield [Facebook]. Retrieved 13th March 2018 from?, V. (2015).?Cruelty-free vs. Vegan.?Retrieved 7th March 2018 from?, S. (2018). The Evolution of Fashion Journalism from Print to Digital. Retrieved 14th February 2018 from?, K. (2017).?What is the difference between vegan and cruelty-free makeup?.?Retrieved 7th March 2018 from?, M. (2017).?HOW TO START A PODCAST: STEP BY STEP.?Retrieved 3rd April 2018 from? College. (n.d.).?Shot Types.?Retrieved 7th March 2018 from Health Foundation. (2018). Women and mental health. Retrieved 14th May 2018 from?, K. (2017).?Nars Addresses Cruelty-Free Concerns From The Brand’s Fans.?Retrieved 13th March 2018 from?, R. (n.d.) 10 podcasts about mental health. Retrieved 4th May 2018 from? Favourite Places. (n.d.).?The Sheffield culture guide written by in-the-know locals.?Retrieved 14th February 2018 from?, L. (2017)?How does social media impact the mental health of young people?.?Retrieved 3rd May 2018 from . (2018) peachesuk [Instagram]. Retrieved 15th March 2018 ?from?. (2017).?Penumbra Podcast – Episode 2 – Negative Body Image.?Retrieved 30th April 2018 from?. (2017).?Is social media affecting student mental health?.?Retrieved 4th May 2018 from?, S. (n.d.). Slow Beauty. Retrieved 14th March 2018 from? Minds. (2017)?Episode 47: Jasmine Fardouly and the Impact of Social Media on Mental Health. Retrieved 30th April 2018 from? Planet Music. (2018). Active. Retrieved 27th March 2018 from? Island. (n.d.). SS Campaign – River Island.?Retrieved 22nd February 2018 from? Island. [River Island]. (2018, February 5).?Labels Are For Clothes | Express Yourself With River Island | #LABELSAREFORCLOTHES?[Video file]. Retrieved 22nd February 2018 from? Island. [River Island]. (2018, February 6).?Labels Are For Clothes | Be Unique With River Island | #LABELSAREFORCLOTHES,?[Video file] Retrieved 22nd February 2018 from?, N. (2018).?How to Make a Photoshop Collage in 9 Simple Steps. Retrieved 9th April 2018 from?, T. (2017). Here Are The 5 Key Ingredients for Cooking Up Terrific Feature Stories.?Retrieved 22nd February 2018 from?, (n.d.).?Social media and young people’s mental health and wellbeing.?Retrieved 8th May 2018 from?’s Journalism Resources. (n.d.).?Feature leads and endings.?Retrieved 13th March 2018 from?—newspaper-class/feature-writing-resources/feature-leads-and-endingsSamantha Maria. (n.d.). Samantha Maria. Retrieved 21st March 2018 from?, S. (2017).?Ultimate Guide To Cruelty-Free + Vegan Makeup Brands | 2017?Retrieved 7th March 2018 from?, S. (2018).?List of Officially Cruelty-Free Brands | 2017 Retrieved 7th March 2018 from?, H. (n.d.). Jungle Club Clothing. [Facebook]. Retrieved 27th February 2018 from?, H. (n.d.). jungleclubclothing. [Instagram]. Retrieved 27th February 2018 from? Flourish. (2018). Home. Retrieved 13th April 2018 from? Mental Health Guide. (2017).?Home.?Retrieved 13th April 2018 from? Skincare Company. (n.d.). About us. Retrieved 21st March 2018 from? Measured. (2017). Instagram Impressions, Reach and other things you might be confused about. Retrieved 18th March 2018 from?. (2016). Home.?Retrieved 1st May 2018 from?. T. (2018, March 14). Tatiana.taran888 [Instagram]. Retrieved 14th March 2018 from? city writes. (2018).?Is Fashion Important: 20 Excellent Argumentative Essay Topics.?Retrieved 19th February 2018 from?. (2018, March 14). [Instagram]. Retrieved 14th March 2018 from? Wristbands Ltd. (2018). Bullying Statistics in 2017. Retrieved 14th March 2018 from? Horn, M. (n.d.). Body Image Podcasts I’m loving right now. Retrieved 10th April 2018 from , C. (2014).?15 Tips for Shooting Dynamic Video Interviews.?Retrieved 7th March 2018 from? Guru. [Navin Kulshreshtha]. (2016, July 26).?New Frames Need Analyzing message in Premiere Pro, how to fix!?[Video file]. Retrieved 27th March 2018 from?, N. (2018)?How This Former Makeup Artist Broke the Rules to Create a YouTube Community of More Than 2 Million.?Retrieved 30th April 2018 from?. (2018). Zoella. Retrieved 21st March 2018 from? ................
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