MARKETING PLANS MADE EASY - National Notary
[Pages:29]MARKETING PLANS MADE EASY
for the
NOTARY ENTREPRENEUR
Photo Here
Michelle L. Riley, Presenter
Founder, Notaries for Alabama Owner, Alabama Notary and Process Server 2014 NNA Notary of the Year Honoree NNA Notary Ambassador ?
? 2019 National Notary Association
Background
Notary Public (2005) Signing Agent/Mobile Notary (2006) Process Server (2008) Notary Trainer/Instructor (2013) Private Investigator (2017) Insurance Agent (2018)
? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley 2
PRESENTED BY : Michelle L. Riley
Objectives
Understand the importance of a Marketing Plan. Introduce an easy 10-Step Planning Process. Give you some hands-on experience.
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? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley
An Effective Marketing Plan...
Identifies your target market and competition. Keeps you focused on your goals. Helps you offer the right services for the right price. Provides a systematic strategy that saves time &
money.
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? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley
What's the harm of NOT having a Marketing Plan?
"Unplanned marketing rarely, if ever, pays off. Without a plan, you risk making knee-jerk
reactions to try to get ahead, and that can be very costly in the long run."
-Marketing for Dummies, p. 103
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? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley
Marketing Planning Process for Notary Entrepreneurs
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? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley
Step 1: Brainstorm New Ideas / Services
Mobile Notary - General Notary Work Apostille and Authentication Services Form I-9 Preparation Wedding Officiant Process Server Fingerprinting Services
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? 2018 National Notary Association
PRESENTED BY: Michelle L. Riley
BRAINSTORMING
Wild ideas are okay. Make it a team effort. Write it all down. Don't rush the process. Don't try to problem solve...yet.
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? 2018 National Notary Association
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